The resources at your disposal for the PhD in Communication and Markets: Economics, Marketing and Creativity.
The PhD aims to train researchers capable of working on the frontier of the fields of knowledge and communication economy, cultural and creative industries, and marketing, especially in its dimension as a creative industry - a field of themes and skills that relate to the ways in which information, communication and symbolic production generate economic value. The PhD students will receive a solid basic training in the fields of reference, in an interdisciplinary perspective straddling political economy, economics and business management and marketing, and then undertake more specialised paths in one of the areas mentioned.
- Economics of knowledge, communication, culture and creativity
- Marketing, consumption and the symbolic dimension of economic value
Duration of the Doctorate