Degree course in Strategic Communication

The Master's degree programme in Strategic Communication offers various opportunities to obtain a dual degree at foreign universities.

Students can choose to obtain a Postgraduate Certificate in International Business Management at Cardiff Metropolitan University (UK) or a Graduate Certificate of Strategic Communication at UWA University (Perth, Australia).

Parallely, those who want to experience the Erasmus program can choose from over 15 exchange opportunities with international universities selected for Strategic Communication students and able to offer focused skills to integrate one’s study plan.

Discover all destinations abroad

The Master's Degree Course in Strategic Communication, taught entirely in English, is a course of study capable of developing technical-specialist communication skills, as well as business-managerial and sociological skills to operate in the field of strategic communication, including: relationship governance, data management and interpretation, governance of intangible assets, management of organizational behavior and neuromanagement strategies.

The study plan features a common first year, during which students acquire skills in strategy, corporate and crisis communication, data analysis and its application to decision-making. The programme also includes a solid foundation in social media and artificial intelligence. In the second year, students select one of the following specialisations:

• Corporate Communication. A course designed to develop advanced skills in corporate communication, management, financial communication and investor relations, as well as in the management of internal communication within a company.
• Sustainability Communication. Students learn to apply the principles of strategic communication to sustainability, focusing specifically on corporate social and environmental responsibility.

The Master's Degree in Strategic Communication is tailored to meet the highest international educational standards. Classes are highly interactive and focus on helping students develop problem-solving and stress management skills through simulations, role-playing, analysis of international cases, and projects in collaboration with companies. All of this is guided by an international faculty made up of experienced lecturers and professionals. The course concludes with an internship.

The Master's degree course in Strategic Communication is designed to train graduates who have a strategic vision of the role that communication can play in different organizational contexts.

The course aims at overcoming the tactical vision of communication, focused only on the acquisition of skills and technical know-how, in order to train professionals capable of holding managerial roles in the field of external and internal organizational communication and in that of public relations for companies and public organizations.

The course aims to train graduates who are able to access the managerial level of the profession both in the communication directions of complex organizations and in the specialist areas of internal communication, media relations, crisis communication, marketing communication, financial communication and institutional communication, as well as to carry out free professional activities and to access professional careers within international public relations agencies and consulting companies in the field of communication.

These objectives are aligned with the needs and expectations of the relevant professional stakeholders. Indeed, Advisory Board has been set up with managing directors, directors of communication and managers of large multinational groups, companies and market-leading agencies, who have been playing a central role in the design of the study plan. The Advisory Board is consulted annually to discuss improvements to the course and the companies involved offer project and internship opportunities to the students.

Faculty	Communication
Course name	Strategic Communication
Course name in English	Strategic Communication
Type of course	Master's degree
Academic year	2026/2027
Type of course	D.M. 270/2004
Degree class	LM-59 - Science of public communication, business and advertising
Type of access	Course with planned number of places with selective knowledge testing
Language in which the course is held	English