Vincenzo Russo

Professor of Consumer Psychology and Neuromarketing at IULM University in Milan.

Scientific Director of the Behaviour and Brain Lab IULM Neuromarketing Research Centre.

Scientific Director of the Master in Food and Wine Communication, organized in collaboration with Gambero Rosso and the Master in Management and Communication of Made in Italy: wine promotion and enhancement of the excellence of the territory.

Member of the Scientific Committee of Universities for Expo 2015

He has directed national research projects on issues concerning the relationship between emotions, decisions and food consumption behaviour. Rector's Delegate for the Expo2015 projects and for the Research Evaluation of the IULM University.

Co-author of one of the most widely used manuals on Consumer Psychology (published in second reprint by Mcgraw-Hill), and Neuromarketing (published with FrancoAngeli) On the themes of food consumption and neuromarketing, he has published theoretical and research contributions in Frontiers in Neuroengineering, in Food Quality and Preference; Journal of Global Information Management, in European Journal of Information Systems, in Food Quality and Preference, in Resource Man, and in the Series of Psychology, Consumption and McGraw-Hill Society.

SCIENTIFIC DIRECTORATES OF OBSERVERS AND RESEARCH LABORATORIES

1. Since 2003 she has been coordinating the project of Customer Satisfaction Surveying in Milan hospitals (San Paolo, Policlinico, Pini, Besta, FatebeneFratelli and Niguarda). This activity involves the development of advice on organisational change on group dynamics, customer management and organisational processes.
2. Scientific Coordinator of the neuroscientific research center on consumption and neuromarketing "Brain and Behavior LabIULM", in collaboration with the Massachusetts Institute of Technology (MIT) in Boston (prof. Riccardo Barbieri);
3. Scientific Director of the Observatory on "Food Consumption" of the IULM University Foundation coordinating the work of a group of professors of the IULM University (including ordinary and associated) - since 2007;
4. Scientific Director of the Observatory on "Communication and Disability" of the IULM Foundation;
5. Vice-President of the Observatory of the IULM University on "Communication for Road Safety" (chaired by Prof. Paolo Moderato) in collaboration with the Istituto Cunicolo di Novara and the Ministry of Transport since 2007)
6. Coordinator of the Health and Society area of the Communication School of the IULM Foundation, within which he coordinates various research and training projects, including (2007 - 2011)
   1. Research on Food Consumption and Consumer Education;
   2. The survey of Customer Satisfaction in Milan hospitals (San Paolo, Policlinico, Besta and Riguarda)
   3. The Observatory on Disability and Communication;
   4. Research on "Child Emergency and Adoption: what social representations in the media";
7. Since November 2005 Coordinator of research activities (and member of the scientific committee chaired by Prof. Paolo Moderato) of the Observatory of the IULM University on "Communication for Road Safety" in collaboration with the Istituto Cunicolo di Novara and the Ministry of Transport;
8. Coordinator of the IULM Foundation Observatory on "Children and Media: Communication, Consumption and Lifestyles: Responsibilities and Strategies for the Protection of Children and Adolescents" carried out in collaboration with Telefono Azzurro, and with the patronage of the Ministry of Education, University and Scientific Research and the Ministry of Communications (Since June 2005).
9. Member of the Scientific Committee of the Istituto Superiore per Direttori d'Azienda e Imprenditori ISIDA of Palermo, for the planning of training activities, with the specific task of evaluating aspects related to the area of human resources management. The Scientific Committee is chaired by Prof. E. Sgroi (former director of the School for Public Administration in Rome) From March 07, 2005 - 2012).

From 2005 to 2006, with the appointment of the Magnifico Rettore, he was a member of the Scientific Coordination Group for the design and evaluation of the Specialist Degree in Brand Management and Strategies.

From 11/2004 to 11/2005, Representative of the researchers at the Council of the Faculty of Communication Sciences of the Performing Arts, IULM University of Milan and Feltre.

Since September 2004, he has been the didactic coordinator and teacher of the Master of the IULM University, realized in collaboration with the company ISMO of Milan of Vito Volpe. Master for "Experts in Training Processes and Organizational and Relational Development (already Master of Training Trainers of the company ISMO, the programme is attached).

From 2001 to 2006, Researcher of Psychology of Work and Organizations at the IULM University of Milan and Feltre.

SCIENTIFIC DIRECTION OF MASTER'S DEGREE COURSES

to date

1. Scientific Director of the Master in Health Management for the coordination functions of the Belluno headquarters (former headquarters in Feltre) - since 2008 (this year the 5th edition starts);
2. Scientific Director of the Master in Health Management for the coordination functions of the Palermo office - since 2009 (from this year the 4th edition starts);
3. Scientific director of the Master in Food and Wine Communication since 2012 in collaboration with Gambero Rosso;
4. Scientific Director of the Master in Management and Communication of Food and Wine and Cultural Tourism since 2012 in Palermo in collaboration with the CERISDI of Palermo;

in the past

1. Scientific Director of the Executive International Master in "Communication and Strategy against drug addiction: prevention, enforcement and social integration" in collaboration with the University of St. Petersburg (Russia), the Community of San Patrignano and the City of Milan 2007-08;
2. Scientific Director of the Master for "Experts in Training Processes and Organizational and Relational Development (formerly Master in Training Trainers of the company ISMO, attached to the program) organized at the School of Communication IULM and in collaboration with the company ISMO Milan Vito Volpe from 2004 to 2009.

EXPERIENCES OF COORDINATING NATIONAL RESEARCH GROUPS

1. From 2009 to 2011 he was Scientific Coordinator of the Axìa project wanted by the CRUI Foundation and carried out in collaboration with the Nestlé Group (www.axia.iulm.it). For this project it has coordinated the following research groups (budget management for one million euros)

• Research group of the University of Rome 1 - La Sapienza coordinated by Prof. Marino Bonaiuto and Prof. Mirilia Bonnes;
• Research group of the University of Palermo coordinated by Prof. Aurelio Angelini, in collaboration with the research group of the University IULM (Prof. Moderato), the State University of Milan (Prof.ssa Pravettoni) and the University of Catania (Prof. S. Di Nuovo);
• Research group of the University Federico II of Naples coordinated by Prof. Finizia Auriemma;
• Research group of the Bicocca University of Milan coordinated by Dr. R. Colombo.

2. Coordinator of the Health and Society area of the School of Communication of the IULM Foundation with the task of coordinating groups of colleagues on research and training topics of the IULM Foundation.

RELEVANT INTERNATIONAL EXPERIENCES

1. He coordinated and organized in Italy (December 2012) the 5th edition of the CTC Child and Teen Consumptionone of the most important international and multidisciplinary conferences on food consumption, communication, lifestyles and fashion for children and adolescents,
   • 10 Keynote Speakers;
   • the participation of 160 experts from 43 countries around the world.

2. He was appointed to the Scientific Committee of the European Congress of Psychology in 2015.

OTHER RECTORAL APPOINTMENTS (current)

• Contact person for the evaluation of the Research also as Member of the Evaluation Board since 2010;
• Member of the Commission IULM external communication since 2012;
• Member of the Evaluation Board since 2008;
• He chairs the Canteen Commission of the IULM University (since 2010);
• Member of the scientific committee of the IULM Foundation (since 2009);
• Member of the Scientific Committee of the IULM School of Communication (since 2008);
• Member of the scientific committee of the Multimedia In.Formazione Campus, realized in collaboration with the MEDIASET GROUP (since 2009).

PREVIOUS PROFESSIONAL EXPERIENCE IN THE NON-PROFIT SECTOR

2011- 14 Scientific coordinator of research projects for Eupolis Lombardy Region

• 2011-12 Analysis of the communicative effectiveness of awareness projects on Female Genital Mutilation and training of volunteers and health and social workers;
• 2012-13 production of communication kits to raise awareness on Female Genital Mutilation and training of volunteers and health and social workers and evaluation of effectiveness with neuromarketing techniques;
• 2013-14 production of communication kits for immigrants' awareness of non-communicable diseases and training of volunteers and health and social workers and evaluation of the effectiveness with neuromarketing techniques.

2010-13 Scientific coordinator of research projects for Amici dei Bambini AIBI for:

• 2012-13 training of health and social workers and adoption;
• 2009-10 Analysis of the communicative effectiveness of awareness projects on adoption and fostering.

2011 - 12 Scientific coordinator of the International Cooperation Project "Maison Shalom" for the Lombardy Region for the promotion and development of professional skills in Burundi for communication and fundraising in support of the strengthening of the local health system and Burundian NGOs - with period of action in the field in Burundi in Ruigy.

2007 to 2009 Scientific Director of the Executive International Master in "Strategies, management and communication against drug addiction", carried out in collaboration with the University of St. Petersburg (Russia), the Community of San Patrignano and the City of Milan;

2001 - 2006 Supervisor and consultant for the management of Quality services for the Call Center of Telefono Azzurro Milan - Milan;

1999 - 2006 Head of the Training Sector for the internal and external training activities of the SOS il Telefono Azzurro Association with responsibility for managing the training centres in Milan, Rome, Palermo, Modena, Bologna and Treviso.

OTHER PREVIOUS PROFESSIONAL EXPERIENCE

From 2005 to 2007 - Delegate of the Rector of the IULM University of Milan Prof. Gianni Puglisi for "The coordination, monitoring and support of initiatives for the Right to Study and integration of disabled people".

Since 2007 - Lecturer in various training courses at the Center for Banking Studies in Lugano, Switzerland.

From 2001 to 2003 - Representative of the researchers at the Council of the Degree Course in Tourism Sciences Faculty of Communication Sciences of the Entertainment, IULM University of Milan.

Since June 2001 - Member of the Board of Directors of the SIOI Società Italiana per l'Organizzazione Internazionale, Sicily section, deputy for the planning, organization and management of training activities for diplomats in collaboration with the Ministry of Foreign Affairs.

From 2002 to 2003 - Member of the Board of Directors of the Lombardy section of SIE Società Italiana di Ergonomia

From 03/2001 to today - Consultant for the ISO 9001: 2000 Quality Certification Project for the National Listening Centre for the Blue Telephone Milan and for the Blue Telephone structures and projects.

In 2001 - Didactic coordinator of the course of Specialization in Child Abuse and Maltreatment of the University of Modena and Reggio Emilia on behalf of Telefono Azzurro.

From 1999 to 03/2001 - National Head of the Training Sector (internal and external) of the SoS il Telefono Azzurro Association - Milan.

From 1999 to 03/2001 - Head of Quality Management at the National Telephone Listening Centre in Milan.

January 1997 - Registration to the Order of Psychologists of the Sicilian Region n.1419

From 1997 to 2000 - Regional Secretary of the Sicilian Section of the SIE Società Italiana di Ergonomia

Since 1993 - Ordinary member of SIE Società Italiana di Ergonomia Sezione Siciliana

Areas of scientific interest

• Psychology and consumption; consumer behaviour and new trends.
• Organisational change, with particular attention to the Third Sector
• Leadership and group dynamics
• Corporate Identity and Organizational Culture
• Psychology of safety in the workplace

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Articoli su rivista referata

• G. Gabrielli ; M. Bilucaglia ; M. Zito ; R. Laureanti ; A. Caponetto ; R. Circi ; A. Fici ; F. Rivetti ; R. Valesi ; A. Gallanto, G. Senoner, V. Russo (2020). "Neurocoaching: exploring the relationship between coach and coachee by means of bioelectrical signal similarities," 2020 42nd Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC), Montreal, QC, Canada, 2020, pp. 3184-3187, doi: 10.1109/EMBC44109.2020.9176497.

• R. Laureanti ; M. Bilucaglia ; M. Zito ; R. Circi ; A. Fici ; F. Rivetti ; R. Valesi ; C. Oldrini ; L. T. Mainardi ; V. Russo (2020) "Emotion assessment using Machine Learning and low-cost wearable devices," 2020 42nd Annual International Conference of the IEEE Engineering in Medicine & Biology Society (EMBC), Montreal, QC, Canada, 2020, pp. 576-579, doi: 10.1109/EMBC44109.2020.9175221.

• Molino M., Ingusci E., Signore F., Manuti A., Giancaspro ML., Russo V., Zito M. G. Cortese C. (2020). “Well-being costs of technology use during Covid-19 remote working. An investigation using the Italian version of the Technostress creators scale” in Sustainability (ISSN 2071-1050) - Certificate of acceptance for the manuscript (sustainability-859244). (Sustainability 2020, 12(15), 5911; https://doi.org/10.3390/su12155911)

• Bilucaglia M., Masi R., Di Stanislao G., Laureanti R., Fici A., Circi R., Zito M, Russo V., (2020). “ESB: a low-cost EEG Synchronization Box” in HardwareX Volume 8, October 2020, e00125 https://doi.org/10.1016/j.ohx.2020.e00125

• Russo V. Milani Marin L., Songa G., Balzaretti C. Tedesco D., (2020). “Novel Food-Based Product Communication: A Neurophysiological Study” in Nutrients Volume 12 Issue 7 doi: 10.3390/nu12072092

• Verhulst N., Vermeir I. Slabbinck H., Larivière B., Mauri M. Russo V., (2020) "A neurophysiological exploration of the dynamic nature of emotions during the customer experience" in the Special Issue "Exploring Customer Experience (CX) Dynamics" of the Journal of Retailing and Consumer Service Volume 57, November 2020, 102217, https://doi.org/10.1016/j.jretconser.2020.102217

• Russo, V.; Valesi, R.; Gallo, A.; Laureanti, R.; Zito, M. “The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising. Soc. Sci. 2020, 9, 123. doi: 10.3390/socsci9070123

• Gabrielli, G., Russo, V. and Ciceri, A. (2020), "Understanding organizational aspects for managing crisis situations: A comparison between military and civil organizations: Part I", Journal of Organizational Change Management, Gabrielli G., Russo V., Ciceri A., (2019).  Understanding organizational and psychological aspects for managing crisis situations: a comparison between military and civil organizations. Part I  Journal of Organizational Change Management Part I", Journal of Organizational Change Management, Vol. 33 No. 1, pp. 29-49. . https://doi.org/10.1108/JOCM-09-2019-0286

• Gabrielli, G., Russo, V. and Ciceri, A. (2020), "Understanding organizational aspects for managing crisis situations: A comparison between military and civil organizations: Part II", Part II Journal of Organizational Change Management, Vol. ahead-of-print No. ahead-of-print https://doi.org/10.1108/JOCM-09-2019-0287

• Bilucaglia, M., Laureanti, R., Zito, M., Circi, R., Fici, A., Rivetti, F. Russo, V. (2019). Looking through blue glasses: bioelectrical measures to assess the awakening after a calm situation. In 2019 41st Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC) (pp. 526-529). IEEE.

• Russo V., Songa G., Ciceri A.  Mauri M., Gabrielli G., Clement J., (2019) “A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall” in Journal of Advertising Research pp. 1-16 April 2019  DOI: 10.2501/JAR-2019-015

• Songa G., Slabbinck H., Vermeir I. Russo V., (2019).  “How do implicit/explicit attitudes and emotional reactions to sustainable logo relate? a neurophysiological study” Food Quality and Preference 71, pp. 485-496. DOI: 10.1016/j.foodqual.2018.04.008

• Cecilia Conti, Annamaria Costa, Claudia Maria Balzaretti, Vincenzo Russo, Doriana Eurosia Angela Tedesco (2018). “Survey on food preferences of university students: from tradition to new” in Agriculture 2018, 8(10), 155; doi:10.3390/agriculture8100155

• Stasi A., Songa G., Mauri M., Ciceri A., Diotallevi F., Nardone G, Russo V.  (2018) “Neuromarketing Empirical Approaches And Food Choice: A Systematic Review” Food Research International 108, 650-664  ISSN:0963-9969, doi: 10.1016/j.foodres.2017.11.049

• Songa G. Russo V. (2017). “IAT, Consumer behaviour and the moderating role of decision-making style: an empirical study on food products. Food Quality and Preference v. 64 pp. 205-220. DOI information: 10.1016/j.foodqual.2017.09.006

• Missaglia A.L., Oppo, Mauri M. Ghiringhelli B. Ciceri A. Russo V. (2017) “The impact of emotions on recall: An empirical study on social ads” Journal of Consumer Behavior. 2017; 1–10.

• Russo V., Re A., Angelini A., Jabes D. (2016). “An Analysis and Comparison of Expectations and Perceptions on Sustainable Tourism among Italian and German Tourists”. In Journal of Tourism and Leisure Studies, Vol. 1 (1), pp.1-11.

• Ciceri A., Stasi A., Nardone G., Songa G., Mauri M., Russo V. (2015). “Effect of information on food evaluation and willingness to buy: a study from a neuromarketing perspective”. In Neuromarketing: Theory and Practice (14), pp.12-14.

• Milani Marin L., Russo V. (2015). “Re-localizing ‘legal’ food: a social psychology perspective on community resilience, individual empowerment and citizen adaptations in food consumption in Southern Italy”. In Agriculture And Human Values, Vol. 32 - ISSN:0889-048X.

• Bracale R., Milani Marin L., Russo V., Zavarrone E., Ferrara E., Balzaretti C.,Valerio A., Pasanisi F., Nisoli E., Carruba M. O. (2015). “Family lifestyle and childhood obesity in an urban city of Northern Italy”. In Eating and weight disorders, ISSN:1124-4909.

• Onorati F., Mainardi L., Sirca F., Russo V., Barbieri R., (2015). “Nonlinear analysis of pupillary dynamics”. In Biomed. Eng.-Biomed. Tech., pp. 1-12. DOI 10.1515/bmt-2015-0027.

• Russo V. (2015). “La scelta tra razionalità ed emozione”. In Le Nuove Frontiere Della Scuola, Vol 37. ISSN:2281-9681.

• Russo V., Mauri M., Sirca F., Onorati F. (2013). “Emozioni, decisioni e comportamento di consumo alimentare: Le soluzioni offerte dal neuromarketing”. Poli-Femo n. 5-6, pp. 45-80, Nuova Serie ISSN: 2037-6847.

• Sirca F., Onorati F., Mainardi L., Russo V. (2014). “Time-Varying Spectral Analysis of a Single EEG Channel: Application in an Affective Protocol”. In Journal of Medical and Biological Engineering, 35(3) doi:10.5405/jmbe.1930.

• Bustreo M., Milani Marin L., Ghiringhelli B., Russo V. (2013). “Comportamenti di consumo, culture alimentari e dieta mediterranea: incontri e confronti tra le famiglie straniere nell’area metropolitana di Milano. Poli-Femo n.5-6, pp 81-103, Nuova Serie ISSN: 2037-6847.

• Laureati M., Jabes D., Russo V., Pagliarini E. (2013). “Sustainability and Organic Production: How Information Influences Consumer’s Expectation and Preference for Yogurt”. In Food Quality and Preference, Vol 30 (1-8). DOI 10.1016/j.foodqual.2013.04.002

• Onorati F., Barbieri R., Mauri M., Russo V., Mainardi L. (2013). “Characterization of Affective States by Pupillary Dynamics and Autonomic Correlates”. In Frontiers in Neuroengineering ,Vol 6 (9).

• Bracale R., Milani L., Ferrara M., Balzaretti C., Russo V., Nisoli E., Carruba M. (2013).  “Prevalence of obesity and overweight in children and their parents: study in primary school in Milan”. In Journal of Eating and Weight Disorders/Studies on Anorexia, Bulimia and Obesity, Vol 18(2), pp. 183-91.

• Mauri M., Onorati F., Russo V., Mainardi L., Barbieri R. (2012). “Psychophysiological assessment of emotions”. In International Journal of Bioelectromagnetism ,Vol. 14 (3), pp. 133-140.

• Bustreo M., Russo V. (2012). “Competenze per il successo”. In Le Nuove Frontiere Della Scuola, Vol 30 (10), pp. 21-34. ISSN:2281-9681.

• Russo V., Milani L. (2012). “Il potere dei media e la percezione del potere mafioso da parte dei giovani”. In  Le Nuove Frontiere Della Scuola, Vol 29 (10), pp 21-34. ISSN:2281-9681.

• Bustreo M., Russo V., Castelli L. (2011). “Comunicare la solidarietà. Il ruolo dei processi comunicativi nell’adozione dell’infanzia abbandonata”. In Rivista Italiana Di Comunicazione Pubblica, Vol 41-42, pp. 114-148.

• Micheletto V., Bustreo M., Russo V. (2011). “Bambini e pubblicità. Dall’educazione allo sviluppo di talenti”. In Le Nuove Frontiere Della Scuola, Vol 26(9), pp. 85-98.

• Mazzei A., Russo V., Crescentini A. (2009). “Patient satisfaction and communication as competitive levers in dentistry”. In Journal of Total Quality Management Total Quality Management And Business Excellence,  Vol 21 (4), pp. 365-381, ISSN: 1478-3371.

• Mazzei A., Russo V., Crescentini A. (2008). “La comunicazione e la relazione medico-paziente per migliorare la qualità dei servizi odontoiatrici: un confronto tra il settore privato e il Sistema Sanitario Nazionale in Italia”. In  Rivista Italiana di Comunicazione pubblica, Vol 37.

• Russo V. (2008). “Il contributo della comunicazione sociale nella costruzione della rappresentazione della disabilità”. In Ciclo Evolutivo e Disabilita', Vol 11(2).

• Russo V., Crescentini A., Castelli L., Missaglia A., Jabes D. (2007). “Valori e mass media: un modello di analisi per lo studio dei processi di comunicazione”. In Risorsa Uomo, Franco Angeli.

• Russo V., Pellegrini M., Colautti C. (2007). “La transizione intergenerazionale nelle piccole e medie imprese (PMI): un’analisi della letteratura sull’argomento”. In Risorsa Uomo, Franco Angeli, Milano.

• Pellegrini M., Russo V. (2007). “La continuità competitiva nel family business. Valori a confronto. Auto ed etero-percezioni tra generazioni imprenditoriali”. In Risorsa Uomo, Franco Angeli, Milano.

• Bellotto M., Russo V., Pellegrini M. (2007). “Il passaggio generazionale nelle piccole e medie imprese: un caso di ricerca – azione sul tema della successione”.  In Risorsa Uomo, Franco Angeli.

• Dinev T., Bellotto M., Russo V., Hart P., Colautti C. (2006). “Internet users’ privacy concerns and attitudes towards government surveillance – an exploratory study of cross-cultural differences between Italy and the United States”. In Journal of Global Information Management, Vol 14(4), pp. 57-93. Paper già premiato come Best International Paper durante la 18th E-Conference dal titolo “E- Integraton in Action” Bled, Slovenia, June 6 - 8, 2005.

• Dinev T., Bellotto M., Russo V., Hart P., Colautti C. (2006). “Privacy Calculus model in e-commerce – a Study in Italy and the United States”. In  European Journal of Information Systems.

Books

• Russo V. (2020). Le Neuroscienze a Tavola. Guerini Next Milano

• Russo V. (2017). Psicologia della Comunicazione e Neuromarketing, Casa Editrice Pearson Italia, Milano.

• Russo V. e Marin P. (2016). Comunicare il vino. Tecniche di neuromarketing applicate. Guerini Next, Milano

• Russo V. (2015). Neuromarketing, Comunicazione e Consumi. Principi, strumenti e applicazioni nel Food e Wine. Franco Angeli, Milano.

• Russo V., Bustreo M. (2014). Self Marketing per le professioni. Un percorso formativo per i talenti dell’alta formazione. Franco Angeli, Milano

• Russo V. (2014). Psicologia della comunicazione audiovisiva. McGraw-Hill, Milano, seconda edizione.

• Olivero N., Russo V. (2013).  Psicologia dei consumi. McGraw-Hill, Milano.

• Russo V. (2012). Axia: imparare dalla diversità, creare valore per l'Italia. Qanat Editore, Palermo.

• Russo V. (2013). Psicologia della comunicazione audiovisiva. McGraw-Hill, Milano.

• Russo V., Bustreo M. (2012). Proceeding of the Child and Teen Consumption 2012: Food Consumption, Communication, Life Styles and Fashion: 5th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption. Palermo, Qanat Editore.

• Russo V., Marelli S., Angelini A. (a cura di) (2011). Consumo critico, alimentazione e comunicazione: valori e comportamenti per un consumo sostenibile. Franco Angeli, Milano.

• Russo V. (2010). Comunicare la disabilità: dalla comunicazione mediatica alla comunicazione organizzativa. Arcipelago, Milano.

• Mancini A., Russo V., Bellotto M. (2010). La psicologia della pubblicità. Giunti, Firenze.

• Russo V. (2010). Comunicazione e strategie di intervento nelle tossicodipendenze. Carocci Editore, Roma.

• Russo V. (a cura di) (2009). Alimentazione, Sostenibilità e Multiculturalità: Azioni, Riflessioni e temi di ricerca. Progetto realizzato in collaborazione con la Conferenza dei Rettori - Nestlè, Arcipelago edizioni, Milano.

• Olivero N., Russo V. (2009). Manuale di Psicologia dei consumi. McGraw-Hill, Milano.

Chapters in the book

• Russo V.  (2020). “Il caso Danacol, come il neuromarketing è in grado di predire il successo di uno spot televisivo” in M. Diotto Neurobranding. Il neuromarketing nell’advertising e nelle strategie di brand marketer.  Hoepli. Milano

• Russo V.  (2020). “Le ricerche di neuromarketing e l’analisi delle pubblicità televisive. pp.67-80, in M. Diotto Neuromarketing Gli strumenti e le tecniche di una strategia marketing efficace per creativi e marketer. Hoepli. Milano

• Circi R., Russo V.  (2020). “Pluralità, lingue e cervello: il contributo delle neuroscienze allo studio dei processi interculturali” in Interculturalità e pluralismo: scienze umane a confronto a cura di Caterina Genna. Milano : FrancoAngeli,

• Russo V.  (2020). “Neuroscienze, Marketing e Neurogastrofisica” in La Cinegustologia e il Media Entertainment a cura di Marco Lombardi, Fausto Lupetti editore

• Russo V. (2015). “Territorio, identità e pluralismi: la Sicilia al centro del progetto Cluster Biomediterraneo in Expo 2015” in Piero Di Giovanni (a cura di),  Le filosofie del Mediterraneo e della Magna Greacia. FrancoAngeli : Milano.

• Russo V. (2014). “Utilizzare occhiali di genere: neuromarketing e efficacia della comunicazione sociale”. In Quando la comunicazione è attenta al genere. In Comunicazione sociale, Vol 1, pp.27-37. ISBN:9788890918629.

• Russo V. (2014). “Come tu mi vuoi. Dinamiche di accesso al mondo dei consumi in una società multiculturale è stato aggiunto al tuo carrello” in Aurelio Angelini (a cura di). Razzismo, xenofobia, esclusione sociale. Aracne Editore, Roma.

• Russo V., Bustreo M. (2014). “Il progetto InnoTal: talenti per l’innovazione” in  Russo V., Bustreo M. (2014) Self Marketing per le professioni. Un percorso formativo per i talenti dell’alta formazione. Franco Angeli, Milano.

• Russo V., Bustreo M. (2014). “Le strategie dell’intervento formativo per i Dottorandi di Ricerca”, in  Russo V., Bustreo M. (2014) Self Marketing per le professioni. Un percorso formativo per i talenti dell’alta formazione. Franco Angeli, Milano.

• Mauri M., Russo V., Sorato O. (2014), “Intelligenza emotiva e strumenti di assessment”, in  Russo V., Bustreo M. (2014) Self Marketing per le professioni. Un percorso formativo per i talenti dell’alta formazione. Franco Angeli, Milano.

• Russo V. (2012). “Il Progetto Axía: dal processo al prodotto” in Russo V. Axia: imparare dalla diversità, creare valore per l'Italia. Qanat Editore, Palermo.

• Angelini A., Sciangula C., Milani L., Re A., Crescentini A., Jabes D., Russo V. (2012). “I principi della sostenibilità: dai valori dichiarati al comportamento di consumo alimentare. Analisi del ruolo dei media nella costruzione e diffusione della rappresentazione sociale della sostenibilità”. In Russo V. Axia: imparare dalla diversità, creare valore per l'Italia. Qanat Editore, Palermo.

• Russo V. (2011). “Introduzione al volume: Consumo critico, alimentazione e comunicazione: valori e comportamenti per un consumo sostenibile”, Franco Angeli, Milano.

• Russo V., Laureati M., Pagliarini E. (2011). “Influenza del concetto di sostenibilità sulle aspettative e sul giudizio di preferenza del consumatore: caso studio sullo yogurt”. In Consumo critico, alimentazione e comunicazione: valori e comportamenti per un consumo sostenibile, Franco Angeli, Milano.

• Russo V. (2011). Introduzione a: Comunicazione e strategie di intervento nelle tossicodipendenze, Roma, Carocci, 2011. In Russo V. (a cura di) Comunicazione e strategie di intervento nelle tossicodipendenze, Carocci Editore, Roma, pp. 21-30.

• Russo V. (2011). “Comunicazione sociale, sensibilizzazione e percezione del fenomeno da parte dei giovani: un'analisi di contenuto dei lavori del concorso Stardust”. In Russo V. (a cura di) Comunicazione e strategie di intervento nelle tossicodipendenze, Carocci Editore, Roma, pp. 273-293.

• Russo V., Jabes D. (2011). “I processi di sensibilizzazione e i vissuti dei più giovani: alcuni dati di ricerca sul campo”. In Russo V. (a cura di) Comunicazione e strategie di intervento nelle tossicodipendenze, Carocci Editore, Roma, pp. 247-272.

• Russo V., Mele G. (2011). “Il ruolo delle organizzazioni del Terzo Settore nella prevenzione: una riflessione di sistema”. In Russo V. (a cura di) Comunicazione e strategie di intervento nelle tossicodipendenze, , Carocci Editore, Roma, pp. 105-150.

• Russo V. (2010). “La comunicazione tra influenza, persuasione e modifica dei comportamenti a rischio”. In Russo V. (a cura di) Comunicare la disabilità: dalla comunicazione mediatica alla comunicazione organizzativa. pp. 227-245.

• Russo V. (2010). “Comunicazione, disabilità e costruzione dei fenomeni: dalle teorie classiche della persuasione al valore della costruzione sociale e mediatica”. In Comunicare la disabilità: il ruolo della comunicazione nei servizi dedicati alle persone disabili dell'assessorato alla salute del Comune di Milano., Arcipelago, Milano, pp. 14-35.

• Russo V., Missaglia A., Cataldo F. (2010). “Analisi delle azioni di comunicazione pubblica e valutazione del suo grado di efficacia da parte degli operatori pubblici e del Terzo Settore”. In Comunicare la disabilità: il ruolo della comunicazione nei servizi dedicati alle persone disabili dell'assessorato alla salute del Comune di Milano, Arcipelago, Milano.

• Russo V. (2010). “Gestire la comunicazione organizzativa nel comparto pubblico”. In Comunicare la disabilità: il ruolo della comunicazione nei servizi dedicati alle persone disabili dell'assessorato alla salute del Comune di Milano, Arcipelago, Milano, pp. 116-121.

• Russo V. (2010). “L'integrazione della comunicazione interna e della comunicazione esterna per l'efficacia dei servizi”. In Comunicare la disabilità: il ruolo della comunicazione nei servizi dedicati alle persone disabili dell'assessorato alla salute del comune di Milano,  pp. 109-115.

• Russo V. (2010). “Gli studi sulla rappresentazione nei mass media”. In comunicare la disabilità: il ruolo della comunicazione nei servizi dedicati alle persone disabili dell'assessorato alla salute del comune di Milano, pp. 57-78.

• Russo V. (2010). “La costruzione dell'identità nella società dei consumi e i processi di immigrazione”. In Angelini A. (a cura di) Rifugiati e Migranti, QNAT, Palermo, pp. 123-148.

• Russo V. (2010). “Possibile un lavoro di rete tra Comune e Associazioni del Terzo Settore?”. In comunicare la disabilità: il ruolo della comunicazione nei servizi dedicati alle persone disabili dell'assessorato alla salute del comune di Milano, pp. 95-105.

• Russo V. (2010). “Interazioni nel futuro: atteggiamento e aspettative”. In Interazioni umane: manuale introduttivo alla psicologia, pp. 218-262.

• Russo V., Moderato P. (2009). “Comportamenti di consumo e costruzione dell’identità” in Antonietti A., Balconi M. (a cura di), Scegliere, comprare. Dinamiche di acquisto in psicologia e neuroscienze, Springer-Verlag Italia.

• Dinev T., Bellotto M., Russo V., Hart P., Colautti C. (2009). “Internet Users’ Privacy Concerns and beliefs About Government Surveillance: An Exploratory Study of Differences Between Italy and the United States” in Gordon Hunter M., Felix B. Handbook of Research on Information Management and the Global Landscape.

• Russo V., Moderato P. (2009). “Comportamenti di consumo e costruzione dell’identità” in Antonietti A., Balconi M. (a cura di) Scegliere, comprare. Dinamiche di acquisto in psicologia e neuroscienze,  Springer-Verlag Italia.

• Russo V. (2007). “Le relazioni interorganizzative, comunicazione sociale e valore del non profit: l’esperienza di Telefono Azzurro” in Esposito A. , Mazzei  A. (a cura di) Valore e valori nelle relazioni istituzionali e d'impresa, Carocci Editore, Roma.

• Russo V., Moderato P. (2007). “Processi decisionali e persuasione” in Pravettoni  G., Vago G.(a cura di) La Scelta imperfetta. McGraw–Hill, Milano.

• Russo V. (2007). “Psicologia della sicurezza: una riflessione sui modelli di intervento”. In Crescentini A., Sada A., Giossi L. (a cura di), Elogio della sicurezza: aspetti multidisciplinari tra scienza e pratica. Vita e pensiero, Milano.

• Russo V. (2007) “La rappresentazione sociale del tema dell’abbandono e dell’adozione nei mass media”. In Aibi 1° Rapporto sull’emergenza abbandono, Ancora Editrice, Milano.

• Russo V. (2007). “Comunicazione, pubblicità e decisioni”. In Moderato P. (a cura di) Interazioni del comunicare: linguaggi contenuti e funzioni, IESCUM, Parma.

• Russo V., Castelli L. (2007). “Comunicazione e organizzazioni”. In Moderato P. (a cura di) Interazioni del comunicare: linguaggi contenuti e funzioni, IESCUM, Parma.

• Russo V. (2007). “Identità organizzativa e comunicazione”. In Galardi S. (a cura di) Parole per cambiare. La comunicazione organizzativa e il cambiamento, Vita e pensiero, Milano.

• Cubico S., Russo, V., Favretto, G., Bellotto, M. (2006). “Cultura di innovazione nelle piccole e micro imprese: aspetti psicologici e culturali nell’utilizzo dell’e-commerce”. DIPAV Quaderni, FrancoAngeli, 15, 207-220.

• Russo V., Ceresa S. (2006). “Le ricerche esplorative”. In Siri G. (a cura di) La ricerca sul consumatore. McGraw–Hill, Milano, pp. 265 – 285.

Proceeding International Congress

• Ciceri, A., Russo, V., & Clement, J. (2018). Exploring the Role of Wine Packaging Aesthetics: A Cross‐cultural Study Using Visual Attention as Indirect Measure of Preference . 41. Poster session presented at The Scandinavian Workshop on Applied Eye Tracking. SWAET 2018, Frederiksberg, Denmark.
• Micheletto V. – Bustreo M. – Russo V. (2018) «Having, being, or well-being? Happiness and materialism in the consumer child» in Book of Abstracts. from European Conference of Positive Psychology 2018, Budapest, June 27-30
• Verhulst, N., Slabbinck, H., Vermeir, I., Mauri, M., & Russo, V. (2017). Self-service technology or an employee? That’s the question: A neuroscientific approach. Presented at the Frontiers in Services Conference 2017.
• M. Mauri, L. Petruzzellis, A. Pezzi, M. Chiappa, A. Ciceri, V. Russo. “Sense Effects about Wine Consumption by Means of Self-Reports and Neuromarketing Methods”. Proceedings of 7th European Business Research Conference 15 - 16 December 2016, University of Roma Tre, Rome, Italy. ISBN: 978-1-925488-203-4 (winner of the best paper awards).
• Micheletto V. – Bustreo M. – Russo V. (2015) «“Is it really true?”: The Development of advertising skepticism in primary-school children» in Proceedings from European Congress of Psychology 2015, electronic form
• Ciceri A., Songa G., Mauri M., Cattaneo A., Russo V. “Come comunicare il vino italiano in Cina: il contributo di una ricerca neuroscientifica”, in Proceedings of Congresso Nazionale della Sezione di Psicologia sociale Palermo, 17-19 September, 2015, Palermo, Italy.
• Mauri M., Ciceri A, Songa G., Sirca F., Zambarbieri D., Gabrielli G., Russo V. “Valutazione della comunicazione pubblicitaria via carta, tablet PC e internet attraverso l`applicazione di tecniche di tradizionali di riconoscimento mnestico e tecniche di neuromarketing basate su eye-tracking ed elettroencefalografia”, in Proceedings of Congresso Nazionale della Sezione di Psicologia sociale Palermo, 17-19 September, 2015, Palermo, Italy.
• Vaiciukynaite E., Russo V., Mauri M. “New Directions for Consumers’ Sociability Research in the Virtual Environment from the Neuromarketing Perspective. Does it Mean “Butterfly effect”?. In  Proceedings of Congresso Nazionale della Sezione di Psicologia sociale Palermo, 17-19 September, 2015, Palermo, Italy.
• Russo V., Songa G., Capoferri V., Ciceri A., Mauri M. “Observing Consumer Responses with the Frontal EEG Alpha Asymmetry Index during Food Tasting: a Neuromarketing study. In  Proceedings of Congresso Nazionale della Sezione di Psicologia sociale Palermo, 17-19 September, 2015, Palermo, Italy.
• Russo V.  “ Comportamenti di consumo, comunicazione e neuro marketing: nuove strategie di studio nel campo del marketing emozionale. In Proceedings of Congresso Nazionale della Sezione di Psicologia sociale Palermo, 17-19 September, 2015, Palermo, Italy.
• Gabrielli G., Ciceri A., Russo V. “Gestione della crisi e leadership: un confronto tra organizzazioni militari e civili. In Proceedings of Congresso Nazionale della Sezione di Psicologia sociale Palermo, 17-19 September, 2015, Palermo, Italy.
• Russo V., Bustreo M., Sciangula C., Jabes D., Mauri M. “La formazione dei dottorandi di ricerca all’imprenditorialità: promuovere le competenze trasversali con percorsi d’aula e tecniche di biofeedback. In Proceedings of Congresso Nazionale della Sezione di Psicologia sociale Palermo, 17-19 September, 2015, Palermo, Italy.
• Missaglia A., Ciceri A., Mauri M., Sirca F., Russo V. “Gender discrimination and social communication: a neuromarketing research”.  In Proceedings of 14th European Congress of Psychology, 7-10 July, 2015, Milan, Italy.

• Mauri M., Ciceri A., Songa G., Missaglia A., Sirca F., Onorati F., Russo V. “Evaluating 3 social campaigns: an empirical study with neuroscientific approach”. In Proceedings of 14th European Congress of Psychology, 7-10 July ,2015, Milan, Italy.
•  Ciceri A., Songa G., Chiappa M., Mauri M., Bellotto M. “Wine label and consumer evaluations. Findings from an eye tracking study”. In Proceedings of 14th European Congress of Psychology, 7-10 July, 2015, Milan, Italy.
• Zambarbieri D., Mauri M., Ciceri A., Songa G., Missaglia A., Sirca F., Onorati F., Russo V. “Integration of traditional and innovative methods in studying advertisements via paper, tablet and website: a neuromarketing experiment”. In Proceedings of 14th European Congress of Psychology, 7-10 July, 2015, Milan, Italy.
• Bustreo M., Russo V., Ciceri A., Re A. (2014). “Offerta turistico-alberghiera e sostenibilità. Un’analisi neuroscientifica dei processi decisionali nei percorsi di navigazione on line”.  In National conference on: Invecchiamento e turismo. Salute, cultura, intergenerazionalità, 11 October, 2014, Brescia, Italy.
• Ciceri A., Russo V., Songa G., Zavarrone E. (2014), “Analysis of media effectiveness in conveying advertisement by means of EEG, Eye Tracker and recognition task”. In National conference on: Excellence in quality, statistical quality control and customer satisfaction. 18-19 September, 2014, Turin, Italy.
• Mauri M., Ciceri A., Songa G., Onorati F., Sirca F., Russo V. (2014). “Comunicazione Sociale, Emozioni e Differenze Di Genere: Un’analisi Neuroscientifica e Di Neuromarketing Di Uno Spot Sociale, Fare ricerca in psicologia del lavoro e delle organizzazioni: qualità scientifica e impatto sociale, XIII Congresso Nazionale della Sezione di Psicologia per le Organizzazioni dell'AIP Cesena, 19-20 September, 2014, Cesena, Italy.
• Russo V., Ferraresi M., Ciceri A., Songa G., Onorati F., Sirca F., Mauri M. (2014). “Canali mediatici e efficacia pubblicitaria: un confronto tra carta stampata, tablet e sito web con tecniche di Neuromarketing, Fare ricerca in psicologia del lavoro e delle organizzazioni: qualità scientifica e impatto sociale”, XIII Congresso Nazionale della Sezione di Psicologia per le Organizzazioni dell'AIP Cesena, 19-20 September, 2014, Cesena, Italy.
• Mauri M., Ciceri A., Songa G., Sirca F., Onorati F., Russo V. “The effects of social communication: a research study on neuroscientific techniques application”. Proceedings of Measuring Behavior Conference, 27-29 August, 2014, Wageningem, Holland.
• Russo V., Ferraresi M., Ciceri A., Songa G., Onorati F., Sirca F., Mauri M. “Integration of traditional and innovative methods in studying adv effectiveness via paper, tablet and website: a neuromarketing experiment”. Proceedings of Measuring Behavior Conference, 27-29 August, 2014, Wageningem, Holland.
• Russo V., Ferraresi M., Mauri M., Songa G., Ciceri A., Missaglia A., Onorati F., Sirca F. “Eye-Tracking, Facial expression analyses, neuro and psychophysiological reactions in consumer behaviour studies: integration between new tools and traditional ones”. Proceedings of Measuring Behavior Conference, 27-29 August, 2014, Wageningem, Holland.
• Mauri M., Missaglia A., Ciceri A., Sirca F., Russo V. “Social Advertising Evaluation in males and females by means of eye-Tracking, electroencephalography, automatic facial expressions recognition and self-reports”. Proceedings of 28th International Congress of Applied Psychology, July 8-12, 2014, Paris, France.
• Mauri M., Onorati F, Barbieri R., Mainardi L., Sirca F., Missaglia A., Oppo A., Ciceri A., Russo V. (2013), “Tecniche di indagine neuro-psicofisiologica e di tracciamento dello sguardo per la misurazione degli stati emotivi e di attenzione”, in Atti del Simposio su Metodi di ricerca per lo studio dei consumi alimentari tra tradizione e innovazione. Congresso AIP Associazione Italiana di Psicologia, 24-27 September, 2013, Padova, Italy.
• Onorati F., Barbieri R., Mauri M., Russo V., Mainardi L. “Reconstruction and Analysis of the Pupil Dilation Signal: Application to a Psychophysiological Affective Protocol”. Proceeding of the IEEE Engineering in Medicine and Biology Society – 3- 7 July, 2013, Osaka, Japan.
• Missaglia A., Ciceri A., Mauri M., Russo V. (2013). “L’uso delle tecniche di Eye Tracking in ambito di psicologia dei consumi”, in Product meeting NOLDUS, 12 April, 2013, Università di Verona, Italy.
• Bustreo M., Milani L., Russo V. (2013). “Eating Together. Adherence to the Mediterranean Diet and the Food Choice Motivation as predictor of Acculturation”. Proceeding of the 16th congress of the European Association of Work and Organizational Psychology, Münster, Germany.
• Bustreo M., Milani L., Bertoli S., Pagliarini E. , Russo V. (2012) “Comportamenti di consumo alimentare e Dieta Mediterranea: una ricerca nelle famiglie dell’area metropolitana di Milano”. poster presentation. Proceeding of the Congresso nazionale delle sezioni dell’AIP (Associazione Italiana Psicologia), Chieti, Italy.
• Milani L., Bustreo M., Russo V. (2012). “Influence of children’s lifestyle and food choice in the adherence to a Mediterranean Diet in Northern Italy”. Qanat, Palermo. Proceeding of the 5th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption, Milan, Italy.
• Russo V., Milani L. (2012). “Food consumption and health behavior according to the adherence to the Mediterranean Diet and Lifestyle. Empirical research in a metropolitan area in Italy”. oral presentation. Proceeding of the 30th  International Congress of Psychology, Cape Town, South Africa.
• Presti G., Moderato P., Russo V. The Effectiveness of the Food Dudes Program in Italy. Proceeding of the 37th Annual meeting of the Association for Behavior Analysis, 27–31 May, 2011, Denver, USA.
• Togni M., Cubico S., Russo V., Bellotto M. (2006). Les valeurs professionnelles et la continuité intergénérationnelle dans les entreprises. Psychologie du travail et development des personnes et des organizations. Actes du 14ème Congrès de Psychologie du Travail et des Organisation de Langue Française – AIPTLF.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2020/2021

Bachelor of Science in Corporate Communication and Public Relations

- Psychology of consumption and neuromarketing

Bachelor of Science in Communication, Media and Advertising

- Psychology of audiovisual communication

Master's Degree in Marketing, Consumption and Communication

- Neuromarketing techniques workshop

COURSES 2019/2020

Bachelor of Science in Communication, Media and Advertising

- Psychology of audiovisual communication

Bachelor of Science in Public Relations and Business Communication

- Consumer psychology and neuromarketing

Master's Degree Course in Marketing, Consumption and Communication

- Laboratory in neuromarketing techniques

COURSES 2018/2019

Bachelor of Science in Communication, Media and Advertising

- Psychology of audiovisual communication

Bachelor of Science in Public Relations and Business Communication

- Consumer psychology and neuromarketing

Master's Degree Course in Marketing, Consumption and Communication

- Laboratory in neuromarketing techniques

COURSES 2017/2018

Bachelor of Science in Public Relations and Business Communication

- Consumer psychology and neuromarketing

Bachelor of Science in Communication, Media and Advertising

- Psychology of audiovisual communication

Master's Degree Course in Marketing, Consumption and Communication

- Laboratory in neuromarketing techniques

COURSES 2016/2017

Bachelor of Science in Public Relations and Business Communication

- Consumer psychology and neuromarketing

Bachelor of Science in Communication, Media and Advertising

- Psychology of audiovisual communication

Master's Degree in Marketing, Consumption and Communication (Address: Digital Marketing Management)

- Professionalizing laboratory in neuromarketing techniques -
Leadership, group dynamics and psychology in complex organizations for the masterful in marketing.

COURSES 2014/2015

Bachelor of Science in Public Relations and Business Communication

- Psychology and consumption

Bachelor of Science in Communication, Media and Advertising

- Psychology of audiovisual communication

Master's Degree in Marketing, Consumption and Communication (Address: Digital Marketing Management)

- Leadership, group dynamics and psychology in complex organizations

COURSES 2013/2014

Bachelor of Science in Public Relations and Business Communication -
Psychology and Consumption

Bachelor of Science in Communication, Media and Advertising -
Psychology of Audiovisual Communication

Master's Degree Course in Marketing, Consumer Affairs and Communication (specialisation: Digital Marketing Management)
- Leadership, Group Dynamics and Psychology in Complex Organisations

COURSES 2012/2013

Bachelor of Science in Communication, Media and Advertising -
Psychology of Audiovisual Communication

Bachelor of Science in Public Relations and Business Communication -
Psychology and Consumption

COURSES 2011/2012

Bachelor of Science in Communication, Media and Advertising -
Psychology of Audiovisual Communication

Bachelor of Science in Public Relations and Business Communication

Psychology and Consumption

- I Module

— II Module

Master's Degree Course in Marketing, Consumption and Commercial Distribution

Master's Degree Course in Marketing, Consumption and Communication

Master's Degree Course in Strategy and Brand Communication, Fashion and Design

- Psychology and organizational development techniques

COURSES 2010/2011

Degree Course in Public Relations and Business Communication

- Psychology and Consumption I and II

Master's Degree Course in Marketing, Consumption and Commercial Distribution

- Psychology and organizational development techniques