Degree course in Fashion and creative industries

The programme trains professionals in fashion and design communication and promotion. The study plan focuses on critical and theoretical knowledge of the artistic and visual languages necessary to understand fashion, design and, more broadly, the concept of ‘Made in Italy’. Students also acquire a wide range of practical and methodological tools essential for contributing to the conception, creation and management of fashion and design events, from runway shows and fashion weeks to conferences, trade fairs and showrooms. The curriculum includes a common first two years for all students, followed by a third year divided into two tracks, chosen by the student: ‘Fashion’ on the one hand, and ‘Design and Creative Industries’ on the other.

Teaching combines traditional lectures with numerous workshop activities that allow students to test and apply in real-world settings what they learn in the classroom.
Project work, workshops and field experiences, meetings with professionals and leading figures from the fashion and design system, seminars with lecturers from different geographical and cultural backgrounds, study visits to companies, foundations, museums and trade associations, as well as internships and work placements in Italy and abroad, further enrich the learning opportunities offered by the programme.

The Fashion and Creative Industries degree course provides the basic knowledge and skills to work within the communication and creative processes of fashion and the creative industries. The dynamic scenarios that characterise these sectors require professionals who know how to combine the cultural, communicative and symbolic dimensions underlying the processes of design, development and promotion of artistic and creative products.

To meet these needs, the course of study provides for two main areas of learning:

- the historical-artistic-cultural area, which provides the historical-critical knowledge and skills necessary for understanding fashion and the creative industries; the languages of contemporary visual arts useful for interpreting fashion also in its relationship with different media; the history of fashion, design and Made in Italy, which share the same languages and draw on common cultural and attitudinal resources.

- the area of socio-anthropology, which provides the knowledge, skills and ability to use communication tools to enhance fashion creations and the products of other creative industries, from advertising to events, from the web to social media, with a focus on the issues of interculturality, inclusivity and sustainability.

As a corollary to these areas, the course provides adequate economic and legal expertise for understanding the management dynamics and budgets of companies competing in the creative industries, for researching and interpreting cultural and style trends, and for navigating through the regulations concerning the protection of intellectual property of creative products, also in international contexts.

The course is characterised by a workshop approach that will enable students to acquire effective communication techniques - written, oral and visual - and the ability to use the main web and social media communication tools.

Particular attention is paid to the development of:

- historical-critical knowledge necessary for the understanding of contemporary visual arts

- specific skills in the history and culture of fashion and design

- effective communication skills and abilities - written, oral and visual

- economic-legal skills

- skills in research and interpretation of cultural and style trends

- skills in inter-culturalism, sustainability and inclusiveness

- command of the English language

After a common start, at the end of the second year, students will be able to choose whether to study in-depth the themes of the Fashion or Creative Industries and Design sectors. The course is divided into two distinct areas of study, enabling students to acquire specialist skills in their chosen field.

The course's teaching, carried out by internal teachers and professionals in the sector, is characterised by innovative content and methods based on a strong integration of academic lessons, workshops, project work and experience "in the field".