Degree course in Fashion and creative industries*

The English-taught curriculum is structured around three thematic areas:

• Fashion and Visual Cultures, to understand fashion and design as cultural, artistic and social phenomena. This area includes contemporary art and visual culture, the history of fashion and design, the heritage of Made in Italy, anthropology and consumer cultures, aesthetics, writing and storytelling, photography and video.
• Fashion Communication and Digital Media, to acquire the tools and skills needed to communicate and promote brands in international markets. This area covers fashion branding, public relations, digital platforms and environments, international communication, and the application of artificial intelligence to creative and communication processes.
• Management and Creative Project Development, to understand the economic and organisational dynamics of the creative industries while developing the skills needed to design and manage communication projects. This area combines fashion marketing, sustainability, data analysis, brand law and protection, and advertising campaign planning and budgeting with workshops in creative production, design thinking, visual identity and fashion event management.

Teaching combines lectures, workshops and hands-on projects, fostering a close connection between academic learning and professional practice. Students can further explore their individual interests through elective courses offered in each year of the programme.

The curriculum also offers opportunities to take part in the University's international mobility programmes, including Erasmus+ for study and traineeships abroad, subject to the opportunities, destinations and eligibility requirements specified in the relevant calls for applications.

A distinctive feature of the curriculum is the Professional Portfolio, which enables students to collect, organise and showcase the projects they have completed and the skills they have developed throughout their university studies.

The programme concludes with a final examination.

Graduates will have acquired the skills and competencies to:

• Analyse fashion cultures, visual languages and consumer trends, recognising their role in shaping brand identity;
• Conceive and produce written, photographic, video and multimedia content for digital platforms and international audiences;
• Contribute to the development of advertising campaigns, communication and public relations activities, events and brand promotion initiatives;
• Use digital tools and artificial intelligence applications critically and responsibly in creative and communication processes;
• Collect and interpret data on markets, audiences and media performance to support marketing decisions;
• Apply economic, organisational and legal knowledge to the planning and implementation of projects within the creative industries.

The programme also fosters teamwork, intercultural skills and an awareness of sustainability issues, preparing students to collaborate in international and multidisciplinary professional environments.