Angela Besana

CURRENT POSITION:

Associate Professor of Economics, Angela Besana plays different roles (quality assurance, stages and internships, etc.) for the Faculty of Arts, Tourism and Markets at IULM University. After a degree in law with focus on entrepreneurship and industrial organization, she started to collaborate with Professor Carlo Ricciardi at IULM. For decades she has been nationally and internationally lecturing about cultural economics and cultural fundraising. At IULM, she is now teaching economics and economics of tourism, above all, cultural tourism.

RESEARCH LINES:

Main research topics concern microeconomics, macroeconomics, economics of tourism, cultural economics and cultural fundraising, not-for-profit economics and economics of music.
Among her latest publications, with Annamaria Esposito (2019), Fundraising, social media and tourism in American symphony orchestras and opera houses, Business Economics, 54:137-144; with Anna Maria Bagnasco, Annamaria Esposito and Alessia Calzolari (2018), It’s a matter of attention: the marketing of theatres in the age of social media, International Journal of Arts Management, 20(3):20-37.

DISCIPLINARY GROUP:

Economics -SECS-P/01

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Besana A., Bagnasco A., Esposito A., Calzolari A., It’s a matter of attention. The Marketing of Theatres in the Age of Social Media, International Journal of Arts Management, 20(3), 2018.
Esposito A., Besana A., U.S. community foundations: building a generous society in challenging times. Journal of Nonprofit and Public Sector Marketing, 30(2), 2018.
Besana A., Esposito A., Economics, Marketing and Performances of U.S. Classical Music: journeyin’ together to de promise land. In AA. VV., Advances in Panel Data Analysis in Applied Economic Research, Springer Verlag, 2018.
Besana A., Economics, Competition and Coopetition  of the Italian Private Welfare State. In AA. VV., Eurasian Business Perspectives, Springer Verlag, 2018.
Besana A., Esposito A., Memory, Marketing and Economic Performances in USA Symphony Orchestras and Opera Houses, European Journal of Economics and Business Studies, 9(1), European Center for Science Education and Research, 2017.
Besana A. Esposito A., Heritage-led Growth in Europe: an die Freude of Economics and Marketing. In AA.VV., Click, Connect and Collaborate! New Directions in Sustaining Cultural Networks,  ENCATC, Brussels, Belgium, 2017.
Esposito A., Besana A., Branding in U.S.A. art museums: successful names behind portraits. In AA. VV., 20th Excellence in Services International Conference: Conference Proceedings, Università degli Studi di Verona, 2017.
Besana A., Esposito A., For Love and Money! Employees, Volunteers and economic Performances in USA nonprofit art organizations. In AA. VV., Global and national business theories and practice: bridging the past with the future Euromed Press, 2017.
Besana A., Esposito A., Economics and Marketing of E-commerce at 0 km and further on the path towards S-commerce. In AA. VV., Advances in Applied Economic Research, Springer Verlag, 2017.
Besana A., Animal Spirits or Engaging Spirits? The importance of the not-for-profit economy, coopetitiveness and grant-making foundations. In AA. VV., Factors affecting firm competitiveness and performance in the Modern Business World, 2017.
Esposito A., Besana A., Sense and sensibility in the contemporary generous society: economics and social media communication of the biggest grant-making foundations, Social Business, 2016.
Besana A., Esposito A., Economia, comunicazione e marketing del nonprofit, McGraw-Hill Italia, Milano, 2016.
Besana A., Esposito A., Tourism curricula, entrepreneurial engagement and stakeholders’ satisfaction: economics and relationship marketing of universities, Eurasian Business Review, 2016.
Besana A., Esposito A., Vannini C., Economics and Marketing of Italian Visual Arts, Advertising and Intangibles for multiple Stakeholders’ Engagement. In AA. VV., Cultural Management Education in Risk Societies-Towards a Paradigm and Policy Shift?!, ENCATC, Brussels, Belgium, 2016.
Besana A., Esposito A., Understanding Economics and Marketing of Ecomuseums. An exploration of a USA sample. In AA. VV., Eurasian Studies in Business and Economics, 2016.
Besana A., Esposito A., Community Foundations: the Philanthropy for Development of Communities. In AA. VV., The Ecology of Culture: Community Engagement, Co-creation, Cross Fertilization, ENCATC, Brussels, Belgium, 2015.
Besana A., Esposito A., Marketing e fundraising degli ecomusei americani, Mercati e Competitività, n.4, 2015.
Besana A., Bagnasco A., Tourism as an Exit Strategy at Crisis Times, Open Journal of Applied Sciences, 2015.
Besana A. Le fondazioni di origine bancaria per la cultura e lo sviluppo locale. In AA. VV., Il turismo culturale europeo: città ri-visitate. Nuove idee e forme del turismo culturale, Franco Angeli, 2014.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2020/2021

Bachelor of Science in Public Relations and Business Communication

- Political economics

Bachelor of Science in Tourism, Management and Culture

- The economic system of tourism

COURSES 2019/2020

Bachelor of Science in Tourism, Management and Territory

-The economic system of tourism

-Economy of tourism and cultural fundraising Includes Laboratory of "Fundraising" (24 hours)

Bachelor of Science in Public Relations and Business Communication

Political economy

COURSES 2018/2019

Bachelor of Science in Tourism, Management and Territory

- The economic system of tourism

Bachelor of Science in Tourism: culture and development of territories

- Economics of cultural tourism

Bachelor of Science in Arts, Performing Arts, Cultural Events

- Fundamentals of economics

Bachelor of Science in Public Relations and Business Communication

- Political economy

COURSES 2017/2018

Bachelor of Science in Tourism: culture and development of territories

- Economics of cultural tourism

Bachelor in Arts, Entertainment, Cultural Events (in common with Arts, Design and Entertainment)

- Fundamentals of economics

Bachelor of Science in Public Relations and Business Communication

- Political economy

COURSES 2016/2017

Bachelor of Science in Tourism: culture and development of territories

- Economics of cultural tourism

Bachelor of Science in Tourism: culture and development of territories

- Fundraising, tourism and creativity workshop

Bachelor in Arts, Design and Entertainment

- Crowfunding for art

Bachelor of Science in Public Relations and Business Communication
- Political Economy

COURSES 2015/2016

Bachelor of Science in Communication, Media and Advertising (in common with the Bachelor of Science in Public Relations and Business Communication)

- Economics of communication

Bachelor of Science in Tourism: culture and development of territories

- Economics of cultural tourism

Bachelor of Science in Tourism: culture and development of territories

- Fundraising, tourism and creativity workshop

COURSES 2014/2015

Bachelor of Science in Public Relations and Business Communication (in common with the Bachelor of Science in Communication, Media and Advertising)

- Economics of communication

Bachelor of Science in Tourism, Events and Territory

- Laboratory of economic and territorial analysis

Bachelor of Science in Tourism: culture and development of territories

- Fundraising, tourism and creativity

COURSES 2013/2014

Bachelor of Science in Public Relations and Business Communication
- Political Economy

Bachelor of Science in Communication in art and culture markets
Marketing and Communication of culture
- Communication and fundraising of cultural activities

Bachelor of Science in Tourism, Events and Territory
- Economics of cultural tourism

COURSES 2012/2013

Bachelor of Science in Public Relations and Business Communication - Political
Economy

Bachelor of Science in Tourism, Events and Territory -

Economics of Cultural Tourism

COURSES 2011/2012

Bachelor of Science in Public Relations and Business Communication

- Political Economy

Bachelor of Science in Tourism, Culture and Territory -

Economics of Culture and Art

Bachelor of Science in Promotion and Management of Culture and Tourism

Policies for Culture - Module II

COURSES  2010/2011

Degree Course in Tourism, Culture and Territory

- Economics of Culture and Art

Degree Course in Public Relations and Business Communication

- Political Economy

Master's Degree Course in Promotion and Management of Culture and Tourism

- Fundraising, Art and Culture

- Laboratory of Cultural Sustainability