Degree course in Art, Valorization Strategies and the Market - Dual Degree

Students enrolled in the Master's degree in Art, Valorisation Strategies and the Market have the opportunity to earn a double degree in cooperation with ICART Paris by attending the Master's degree in Marché International de l'Art for one semester; the programme is taught in French. To acquire the French master's degree, students will conclude their course with a professional thesis. Mobility is regulated by the Erasmus call for applications and is eligible for EU funding.
Requirements and details are published annually in the call for applications.

In the Master's Degree Course in Art, Valorization Strategies and the Markets, artistic and critical-methodological knowledge is combined with legal-economic knowledge in order to provide different approaches to analysing and interpreting all aspects of art and its markets.

In the first year, in particular, students have the opportunity to deepen their studies of visual cultures, collecting and the antiques market, as well as narrative techniques for art events, and to analyse the legal-economic dimension of the cultural heritage system, with specific focus on museum management, art market strategies and new forms of business.

In the second year, on the other hand, students address theoretical and practical issues related to the design of artistic and cultural events, and the relationship between art and the web, exploring the connection between philosophy and the art world.

The second-year course is rounded out with workshops on design, production and artistic-cultural communication in collaboration with leading Italian organisations and institutions. Partners who, by opening the doors of their offices, guarantee our students the opportunity to gain experience on concrete projects in direct contact with expert staff working in the various sectors of the cultural professions system. A professionalising opportunity that enriches the overall training offer and the individual subjects taught in a perspective of synergy between the academic world and the world of work.

Lessons in class followed by direct experience with professionals in the sector, seminars in preparation for workshops and "in the field" experiences, alongside extensive workshop activities, form the backbone of the Degree Course. Cycles of seminars with leading figures from the art, culture and entertainment system, opportunities to meet with public and private institutions and foundations, projects and collaborations with external bodies, internships and apprenticeships in Italy and abroad complete the programme.

The Master's thesis, together with project work realised in the workshop on design, production and artistic and cultural communication, completes the students' course of study.

The courses in the study plan prepare students at an advanced level to understand the cultural system through:

• the acquisition of historical and artistic knowledge, such as the history of collecting and the theory of contemporary exhibitions;
• the study of managerial strategies adopted by actors (such as museums, foundations, and auction houses) and the economic mechanisms of market functioning;
• the application of organisational and managerial skills in the artistic and cultural fields;
• the analysis of communication languages used for sharing cultural projects and promoting art, including through digital technologies;
• the development of self-entrepreneurship skills to launch start-ups and professional careers that can seize the opportunities of the moment.

The course is based on a network of ongoing collaborations with key players in the cultural system in Italy and abroad. Directors of public and private foundations (such as the Sandretto Re Rebaudengo Foundation), museums (such as the Museo del '900 in Milan, the Castello Sforzesco, the Egyptian Museum in Turin, Brescia Musei), and sector publications (such as artribune and SkyArte) teach in classrooms and engage students in workshops and laboratories to design, organise, create, and communicate projects in the field. In addition to numerous opportunities to exchange with international universities, students can spend a semester at ICART in Paris (L'école du management de la culture et du marché de l'art) and earn a double degree.
During the second semester of the second year, all students will have the opportunity to conduct project work directly at the headquarters of the most prominent institutions in the Milan area, including, for example, MUFOCO, FAI, and Meet. Starting from the first year, students are also offered a subscription to the museum systems of the Aosta Valley and Lombardy.
 

 

Faculty	Arts and tourism
Course name	Arts, development and market
Name of the course in English	Art, Valorization Strategies and the Market
Type of course	Master's degree
Academic year	2026/2027
Order	D.M. 270/2004
Degree class	LM-89 - History of art
Type of access	Course with scheduled number of places with selective knowledge test
Language in which the course is held	Italian