Degree course in Corporate Communication and Public Relations

The courses are structured around three main thematic areas:

• economic and managerial foundations, aimed at understanding how complex organisations operate and should be managed (including business organisation and human resources management, business economics, statistics and market research
• context and stakeholder analysis, focused on analysing and interpreting changes in the external environment, as well as the individual and social dynamics affecting consumers and society as a whole (including media sociology, consumer psychology and neuromarketing, and the history of contemporary economics and politics);
• communication management, designed to develop professional and managerial skills for overseeing communication channels and relational processes (including the languages of advertising, professional writing workshops and social media management for corporate communication).

A distinctive feature of the programme is its balance between theoretical knowledge and practical application. This is achieved through the integration of lectures, which provide a solid theoretical foundation, with hands-on exercises, company-led project work, professional workshops and residential learning experiences that place students in close contact with industry professionals. All courses pay close attention to technological developments, offering workshops and immersive learning experiences.

The programme offers two curricula, one taught in Italian and one in English, and provides the opportunity to earn a Dual Degree in partnership with the Dublin Business School (Dublin, Ireland) or Royal Roads University (Victoria, British Columbia, Canada). The programme’s strong international focus is further reinforced by numerous international mobility opportunities and by the possibility of completing internships and work placements abroad.

The Bachelor Programme in Corporate Communication and Public Relations prepares professionals to manage the relationship processes that companies and public and private organizations maintain with their stakeholders to support sales, to generate and manage brands, increase visibility and strengthen reputation.

Our graduates are able to use all communication tools, from traditional advertising, to events and social media to interact with customers, business and industrial partners, institutions, public decision makers, local communities, citizens, journalists, media, and influencers. They are also able to define communication strategies and plans and evaluate their results.

The degree course provides a wide skills base: business management, marketing, organization and law to understand the functioning of companies; sociology, psychology and consumer analysis to understand the dynamics of social and market; communication and public relations to dialogue with the media, influencers and public opinion.

Particular attention is paid to the development of:

• digital skills needed in the current media environment;
• mastery of foreign languages and intercultural skills to cope with the globalization of communication processes ;
• personal communication skills such as professional writing.

The teaching is based on a strong integration between face-to-face lessons, discussion of business cases, exercises and workshops. Teaching is carried out by university professors and professionals from the corporate sector and communication agencies.