Francesco Massara
Contacts
Telephone
+39 02 891412746
Email
[email protected]
Individual tutorial
Timetable
Individual tutorials will be held through Microsoft Teams by appointment to be arranged in advance by e-mail.
Associate Professor of Marketing at Università IULM (Milan). Has been teaching at the University of Calabria, at the University of Modena and Reggio Emilia, at Toulouse Business School, at the Catholic University of the Sacred Heart and at LUISS Business School. Visiting Scholar at Purdue University and at the University of California at Riverside, he has received international grants from the Marketing Science Institute. His research interests focus on understanding the effects of the retail context on consumer behaviour, with particular reference to companies that manage and own monobrand store networks. He has published papers in marketing research journals such as Psychology and Marketing, the Journal of Business Research, Marketing Letters, Annals of Tourism Research, the Journal of Retailing and the Journal of Advertising Research. He is Director of the Master in Retail Brand & Sales Management at IULM University.
CURRENT POSITION:
Professor, Head of Master's Degree in Marketing, Consumi e Comunicazione - Indirizzo Retail Management; Vice Coordinator Doctorates in Communication, Markets & Society
RESEARCH LINES:
Consumer behaviour: perception, construal level theory, emotions, self-expression
Brand: brand relationships, retail brands, luxury brands
Retail: context effects on the shopping experience
Artificial intelligence: effects on consumer experience
DISCIPLINARY GROUP:
SECS-P/08 – Economia e Gestione delle Imprese
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
COURSES 2022/2023
Bachelor of Science in Corporate Communication and Public Relations
Master's Degree in Marketing, Consumption and Communication
- Marketing (advanced) (Gruppo 1)
- Marketing (advanced) (Gruppo 2)
COURSES 2021/2022
Bachelor of Science in Corporate Communication and Public Relations
Master's Degree in Marketing, Consumption and Communication
- Marketing (advanced) Gruppo 1
- Marketing (advanced) Gruppo 2
Master's Degree in Strategic Communication
- Brand, Identity & Reputation
COURSES 2020/2021
Bachelor of Science in Corporate Communication and Public Relations
Master's Degree in Marketing, Consumption and Communication
- Advanced marketing (Group 1)
- Advanced marketing (Group 2)
Master's Degree in Strategic Communication
- Brand, Identity & Reputation
COURSES 2019/2020
Bachelor of Science in Public Relations and Business Communication
Master's Degree Course in Strategic Communication
Master's Degree Course in Marketing, Consumption and Communication
COURSES 2018/2019
Bachelor of Science in Public Relations and Business Communication
Master's Degree Course in Marketing, Consumption and Communication (Group 1, 2)
Master's Degree Course in Marketing, Consumer Affairs and Communication (Address: Retail Management)
COURSES 2017/2018
Bachelor of Science in Public Relations and Business Communication
-Marketing
Master's Degree Course
in Marketing, Consumption and Communication (Group 1)
Master's Degree Course in Marketing, Consumption and Communication (Group 2)
Master's Degree Course in Marketing, Consumer Affairs and Communication (Address: Retail Management)
Master's Degree Course in Hospitality and Tourism Management
-Strategic Marketing in Hospitality and Tourism
Master's Degree Course in Strategic Communication
- Brand, identity & Reputation
Consumer Behaviour & Integrated Marketing Communication
COURSES
2016/2017
Bachelor of Science in Public Relations and Business Communication
- Marketing-
Retail & Brand Communication
Master's degree course in Marketing, Consumption and A-L Communication
Digital Marketing and multichannel
- In-store Marketing
Master's Degree Course
in Marketing, Consumer Affairs and Communication M-Z-
Advanced marketing
Master's Degree Course in Marketing, Consumer Affairs and Communication (Address: Retail Management)
COURSES
2015/2016
Bachelor of Science in Public Relations and Business Communication
Bachelor of Science in Public Relations and Business Communication
- Retail & Brand Communication
Master's Degree Course in Marketing, Consumer Affairs and Communication (Address: Retail Management)
Master's Degree Course in Marketing, Consumer Affairs and Communication (Address: Brand Management)
COURSES 2014/2015
Bachelor of Science in Public Relations and Business Communication
Bachelor of Science in Public Relations and Business Communication
- Retail & Brand Communication
Master's Degree Course in Marketing, Consumption and Communication (Address: Retail Management)
- In-store Marketing
Master Degree Course in Marketing, Consumption and Communication (Address: Brand Management)
COURSES
2013/2014
Master's Degree Course
in Marketing, Consumption and Communication - specialising in Retail Management
- In-store Marketing
Master's degree course in Marketing, Consumption and Communication - focus on brand management
- Marketing and brand
COURSES
2012/2013
Master's Degree Course
in Marketing, Consumption and Communication - specialising in Retail Management
- Marketing and retail
Master's degree course in Marketing, Consumption and Communication - focus on brand management
- Marketing and brand
COURSES
2010/2011
Master Degree Course in Marketing, Consumption and Commercial Distribution
- In-store Marketing II
Master Degree Course in Brand Strategy and Communication, Fashion and Design
- Market Research Laboratory