Degree course in Tourism, Management and Culture

In the first year, students are introduced to territorial studies, management, economics, psychology, and the impact of digital media and artificial intelligence. In the second year, the programme deepens students’ knowledge of languages, law, and territorial and managerial studies.

In the third year, students choose between two specialised tracks:

• Tourism communication. Focused on storytelling and place branding, this track aims to enhance the attractiveness of destinations for an increasingly demanding and diverse global tourist audience;
• Management and organisation of tourism. This track addresses the management and organisation of human resources, digital platform-based business models (such as Airbnb), and the methods and techniques used to maximise profitability.

Teaching on this programme combines theoretical lectures with workshop activities, in which students work in groups to address real-world problems, applying course content in close collaboration with lecturers and industry professionals. 
Internships and work placements, both in Italy and abroad, are an integral part of the programme, made possible through partnerships with operators and leading companies in the tourism sector.

The main objective of the Degree Course in Tourism, Management and Culture (Degree Class: Tourism Science) is the preparation of young graduates with a thorough knowledge of the tourism economic system, of territorial contexts and their dynamics, the historical, artistic and cultural heritage of the territories, management and of the definition of competitive strategies in start-up companies, together with a solid grounding in the contexts and salient historical events with particular reference to tourism.

In addition, with the support of digital communication tools, graduates must be able to enter the various scenarios of sustainable development, intercultural dialogue and the sustainable enhancement of tangible and intangible assets, using their knowledge base of European and international standards and directives, and supported by their English language proficiency that has been developed throughout the three-year programme.

The Course aims to create a professional figure, favouring immediate entry into the workplace on completion of the three-year cycle.

Particularly important is the internship experience, including ad hoc training activities within the framework of the course of study. Workshops are also included in many training activities. The final test consists of a research and documentation report on a case study based on an appropriate theme, possibly drafted initially during the period of internship.

The course is characterized by the attention paid to professional skills, favoured by a workshop-based approach, which include various training activities, job labs and internships. The programme focuses on current trends in tourism and includes a wide range of training activities ranging from digital communication to performance in the tourism sectors, from start-ups in the tourism sector to local development.