
Emma Zavarrone

Proxy for the Third Mission
Department of HumanitiesFaculty of Communication

Contacts
Individual tutorial
Timetable
Individual tutorials will be held by e-mail.
Associate Professor of Social Statistics at the Faculty of Communication, Public Relations and Advertising at the Free University of Languages and Communication IULM, Milan.
She holds a PhD in "Strategy, Management and Quantitative Business Methods" from the State University of Milan (12th cycle). From 2000 to 2005, she was a university researcher in social statistics at the Faculty of Economics (Univ. Milano-Bicocca) and from 2005 to 2009, she was an associate professor at the same university, teaching Social Statistics, Quantitative Market Analysis, Quantitative Methods for the Evaluation of Tourist Services, Social Statistics for Market Surveys
Since February 2006, she has been teaching Statistics and Market Research at the Faculty of Communication and Entertainment Sciences - Public Relations and Advertising Degree Course - IULM University.
Component of research projects of national and international interest.
Member of the SIS (Italian Statistical Society) Commission: Communication and dissemination Statistics
SIS Associate, Cladag.
Areas of scientific interest
University-labour market transition: analysis of skills, human capital and labour market, effectiveness of the training process with particular attention to the quantification of the reputation of the universities
Network Textual analysis
Statistical methodologies for marketing research: structural models (LISREL and PLS-pm approach)
Statistical methodologies applied to finance
Although IULM University applies all necessary diligence to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
COURSES 2022/2023
Degree Course in Corporate Communication and Public Relations
Statistics end Market ResearchMasters's Degree Course in Artificial intelligence, business and society
Textual analysis for social media workshop
COURSES 2021/2022
Degree Course in Corporate Communication and Public Relations
Statistics end Market Research
Master's Degree Course in Marketing, Consumption and Communication
Master's Degree Course in Artificial Intelligence, Business end Society
Textual
Analysis for Social Media Workshop
COURSES 2020/2021
Degree Course in Corporate Communication and Public Relations
Statistics and market research
Master's Degree Course in Marketing, Consumption and Communication
Text analysis for social media workshop
COURSES 2019/2020
Bachelor of Science in Public Relations and Business Communication
- Statistics and market research
Master's Degree Course in Marketing, Consumption and Communication
- Text analysis laboratory for social media
COURSES 2018/2019
Bachelor of Science in Public Relations and Business Communication
- Statistics and market research
Master's Degree Course in Marketing, Consumption and Communication (Group 1, 2)
- Text analysis laboratory for social media
COURSES 2017/2018
Bachelor of Science in Public Relations and Business Communication
- Statistics and market research
Master's Degree Course in Marketing, Consumption and Communication (Group 1)
Master's Degree Course in Marketing, Consumption and Communication (Group 2)
Master's Degree Course in Marketing, consumption and communication
- Laboratory of Social Statistics for social network analysis
COURSES 2016/2017
Bachelor of Science in Public Relations and Business Communication
- Statistics and market research
Master's Degree Course in Marketing, Consumption and Communication (specialisation: Retail management)
Master's Degree Course in Marketing, Consumption and Communication (focus: Brand management)
Master's Degree Course in Marketing, consumption and communication (addresses: Retail and Brand management, Digital marketing management)
- Laboratory of social statistics for social network analysis
COURSES 2015/2016
Bachelor of Science in Public Relations and Business Communication
- Statistics and market research
Master's Degree Course in Marketing, Consumption and Communication (specialisation: Retail management)
- Market analysis and research
Master's Degree Course in Marketing, Consumption and Communication (focus: Brand management)
- Market analysis and research
Master's Degree Course in Marketing, consumption and communication (addresses: Retail and Brand management, Digital marketing management)
- Laboratory of social statistics for social network analysis
COURSES 2014/2015
Bachelor of Science in Public Relations and Business Communication
- Statistics and market research
Master's Degree Course in Marketing, Consumer Affairs and Communication (specialisation: Retail and Brand Management)
- Market analysis and research
COURSES 2013/2014
Bachelor of Science in Public Relations and Business Communication
Statistics and Market Research -
Statistics
Master's Degree Course
in Marketing, Consumption and Communication (brand management)
- Market analysis and research
Master's Degree Course
in Marketing, Consumption and Communication (specialising in retail management)
- Market analysis and research
COURSES 2012/2013
Bachelor of Science in Public Relations and Business Communication
Statistics and Market Research
- Statistics
Master's Degree Course in Marketing, Consumption and Communication - Retail Management
-Analysis and Market Research
Master's Degree in Marketing, Consumption and Communication in the field of brand management
— Market analysis and research
COURSES 2011/2012
Bachelor of Science in Public Relations and Business Communication
- Statistics and Market Research
Master's Degree Course
in Marketing, Consumption and Communication -
Analysis and Market Research
COURSES 2010/2011
Degree Course in Public Relations and Business Communication -
Statistics and Market Research
Master's Degree Course in Marketing, Consumption and Commercial Distribution
— Market Analysis and Research I