Mauro Ferraresi

CURRENT POSITION:

Associate professor at the IULM University, Milan. Director of the first-level Master in Management of Made in Italy, Director of the first level Master in Management and Communication of Beauty and Wellness, Director of the Specialist Master in Management and Communication of Events. Lecturer in Networks Society and Consumption Practices in the Master's Degree Course in Consumer Marketing and Communication; lecturer in Consumer Sociology and Business Culture in the Bachelor's Degree Course in Business Communication and Public Relations.

RESEARCH LINES:

His scientific interests are linked to the analysis of communication processes with particular attention to the social function of new technologies and the transformations due to the advent of digital. In this context, he has carried out basic and applied national and international research on cultural differences, advertising and brands, consumer processes and the social condition of young people, focusing in particular on the contemporary theme of brands as a communication device, the functioning of advertising mechanisms in a sociological key and the transformations of identity starting from postmodern and contemporary changes. From the point of view of research methods, the approach is sociosemiotic, but it has devoted specific attention to qualitative approaches and, recently, to developments in neuromarketing research. He has published numerous books and articles, among which we remember for the publisher Carocci the volume Le nuove leve del consumo (The new levers of consumption), and for the publisher FrancoAngeli Marketing esperienziale (Experiential marketing).

DISCIPLINARY GROUP:

Area 14/C2, Scientific and Disciplinary Sector SPS08.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Bachelor of Science in Fashion and creative industries

- Advertising for fashion and design workshop

Master's Degree in Marketing, Consumption and Communication (Group 1, Group 2)

- Network society and consumption practices

COURSES 2019/2020

Bachelor of Science in Business Communication and Public Relations

-Consumer sociology and business culture

Master's Degree in Marketing, Consumption and Communication

- Society of networks and consumer practices

COURSES 2018/2019

Bachelor of Science in Public Relations and Corporate Communications (Group 1, 2)

- Business communication

Master's Degree in Marketing, Consumption and Communication (Group 1, 2)

- Society of networks and consumer practices

COURSES 2017/2018

Bachelor of Science in Public Relations and Corporate Communications (Group 1)

- Consumption and business culture

Bachelor of Science in Public Relations and Corporate Communications (Group 2)

- Consumption and business culture

Master's Degree in Marketing, Consumption and Communication (Group 1)

- Society of networks and consumer practices

Master's Degree in Marketing, Consumption and Communication (Group 2)

- Society of networks and consumer practices

COURSES 2016/2017

Bachelor of Science in Public Relations and Corporate Communications (Group 1)

- Consumption and business culture

Bachelor of Science in Public Relations and Business Communication (Group 2)

- Consumption and business culture

Master's Degree in Marketing, Consumption and Communication A-L-

Society of consumer networks and practices

Master's Degree in Marketing, Consumption and Communication M-Z

- Society of networks and consumer practices

COURSES 2015/2016

Bachelor of Science in Public Relations and Business Communication

- Consumption and business culture

Bachelor of Science in Tourism: culture and development of territories

- Sociology of tourism

Master's Degree in Marketing, Consumer Affairs and Communication (Retail Management)

- Consumption and society

Master's Degree in Cultural Studies and International Relations

- Sociology of cultural and communicative processes (Lobbying)

COURSES 2014/2015

Bachelor of Science in Public Relations and Business Communication

- Consumption and business culture

Bachelor of Science in Tourism: culture and development of territories

- Sociology of tourism

Master's Degree in Marketing, Consumer Affairs and Communication (Retail Management)

- Consumption and society

Master's Degree Course in Cultural Studies and International Relations

- Sociology of Cultural and Communication Processes (Lobbying)

COURSES 2013/2014

Bachelor of Science in Tourism: culture and development of territories

- Sociology of tourism

Bachelor of Science in Public relations and business communication

- Consumption and business culture

Master's Degree in Marketing, Consumption and Communication - Retail Management

- Consumption and Society

COURSES 2012/2013

Bachelor of Science in Public Relations and Business Communication
- Consumption and Business Culture

Bachelor of Science in Tourism, Events and Territory

— Sociology of Tourism Consumption

Master's Degree in Marketing, Consumption and Communication - Retail Management

- Consumption and Society

COURSES 2011/2012
Degree Course in Public Relations and Business Communication
- Consumption and Business Culture

Bachelor of Science in Tourism, Events and Territory

- Sociology of Tourism Consumption

Master's Degree in Marketing, Consumption and Communication -
Consumption and Society

COURSES 2010/2011
Degree Course in Public Relations and Business Communication

- Consumption and Business Culture I and II

Degree Courses in Tourism, Culture and Territory

- Consumer Sociology
Master's Degree in Marketing, Consumption and Commercial Distribution

- Consumption and Social Change

- Advertising for fashion and design workshop