Alessandra Mazzei

CURRENT POSITION:

Associate Professor of Corporate Communication at IULM University, Milan, Italy, where she is Coordinator of the Bachelor programme in Corporate Communication and Public Relations; Vice Director at the Department of Business, Law, Economics and Consumer Behavior; founder and Director of the Centre for Employee Relations and Communication; Program Director of the Master of Arts in International Communication (3 semesters program); member of the Faculty of the Doctoral Programme in Communication Markets and Society. Chair of the Geert Hofstede Consortium.
She has been visiting professor at University of Lund, Sweden, in 2019; University of Vilnius, Lithuania, in 2017; Aarhus University, Denmark, in 2013 and 2010; Baruch College/CUNY, USA, in 2011.
Member of the Editorial Board of academic journals and ad hoc reviewer for several journals. Member of the academic associations: AIDEA, CCI, ECREA, SIM, SIMA.
Recognition and Scientific Awards: National Scientific Qualification as Full Professor (2017), IPRR Three Top Papers Award 2016, Outstanding paper Award Winner at the Emerald Literati Network Awards for Excellence 2014, Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence 2012, Emerald Literati Network Outstanding Reviewer 2011 for work on Corporate Communications, Emerald Highly Commended Paper Academic – Conference on Corporate Communication 2010.

RESEARCH LINES:

Corporate Communication and other business-related communication disciplines; Employee communication, relations and engagement; Organizational voice, silence and dissent; Employee communication and marketing: behavioral branding, employee and corporate ambassadorship, employees and social media; Internal Crisis Communication; Intercultural and international communication; Communication and marketing for credence goods

DISCIPLINARY GROUP:

Management

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Articles (selected)
• Lee Y., Mazzei A., Kim J-N.“Looking for Motivational Routes for Employee-Generated Innovation: Employees’ Scouting Behavior”, Journal of Business Research, No. 91, 2018, pp. 286–294. DOI.org/10.1016/j.jbusres.2018.06.022
• Mazzei A., Quaratino L., The influence of the Organizational and Managerial Context on Employee Internal Voice and Brand Ambassador Behavior: A study of a Retail Company, Journal of Management and Change, vol. 36/37, 2018, pp.10-23. ISSN:2228-2181
• Quaratino L., Mazzei A., Managerial strategies to promote employee brand consistent behavior: the new frontier for brand building strategies, EuroMed Journal of Business, No. 2, 2018, pp. 185-200. DOI.org/10.1108/EMJB-02-2017-0008
• Ravazzani, S., Mazzei, A. (2018). Employee Anonymous Online Dissent: Dynamics and Ethical Challenges for Employees, Targeted Organisations, Online Outlets, and Audiences. Business Ethics Quarterly, 1-27. DOI: 10.1017/beq.2017.29 (online 2017)
• Mazzei A., Ravazzani S., “Internal Branding and Employee Brand Consistent Behaviours: The Role of Enablement-Oriented Communication”, Mercati & Competitività. The Journal of the Italian Society of Marketing, No. 1, 2017, pp. 121-139.
• Mazzei A., Butera A., “Brand consistent behavior of employees on social media: the role of social media governance and policies”, Mercati & Competitività. The Journal of the Italian Society of Marketing, 2016, n. 4, pp. 85-106.
• Mazzei A., Ravazzani S., "A holistic model of behavioural branding: The role of employee behaviours and internal branding", Micro & Macro Marketing, Vol. 24, No. 2, 2015, pp. 239-262.
• Mazzei A., Ravazzani S., "Internal Crisis Communicationa Strategies to Protect Trust Relationships: A Study of Italian Companies", International Journal of Business Communication. Vol. 52, Issue 3, 2015, pp. 319-337.
• Mazzei A., "A Multidisciplinary Approach for a New Understanding of Corporate Communication", Corporate Communications: An International Journal, Vol. 19, issue 2, 2014, pp. 216-230. DOI 10.1108/CCIJ-12-2011-0073. (Outstanding Paper Award Winner at the Literati Network Awards for Excellence 2014)
• Mazzei A., Giaccone S., "Comunicazione interna e benefici per i capitali intellettuale e relazionale. Il caso General Business Community di IBM Italia", Mercati & Competitività, n. 1, 2014, pp. 103-124.
• Mazzei A., "Internal Communication for Employee Enablement: Strategies in American and Italian Companies", Corporate Communications: An International Journal, Vol. 19 Issue 1, 2014, pp. 82-95.
• Mazzei A., Ravazzani S., “Leveraging Variety for Creativity, Dialogue and Competition”, Journal of Communication Management, Volume 16, n. 1, 2012, pp 59-76.
• Mazzei A., Kim J.N., Dell’Oro C., “Strategic Value of Employee Relationships and Communicative Actions: Overcoming Corporate Crisis with Quality Internal Communication”, International Journal of Strategic Communication, Vol. 6, issue 1, 2012, pp 31-44.
• Mazzei A., Esposito A., “Il piano di comunicazione da strumento a processo organizzativo e relazionale. Il caso Henkel Italia”, Mercati & Competitività, n. 1, 2012, pp. 95-113.
• Mazzei A., Ravazzani S., “Manager-Employee Communication During a Crisis: The Missing Link”, Corporate Communications: An International Journal, Vol. 16, Issue 3, 2011, pp 243-254. (Highly Commended Award Winner at the Literati Network Awards for Excellence 2012).
• Mazzei A., “Promoting Active Communication Behaviours through Internal Communication”, Corporate Communications: An International Journal, vol. 15, iss. 3, 2010, pp 221-234.
• Mazzei A., Russo V., Crescentini A.,, “Patient satisfaction and communication as competitive levers in dentistry”, The TQM Journal, vol. 21, n. 4, 2009, pp 365-381.
• Mazzei A., “Finalità e strumenti della comunicazione nelle università italiane”, Sinergie, n. 59, 2002, pp. 161-183. ISSN: 0393-5108
• Mazzei A., “Il marketing relazionale e la comunicazione per la qualità e la visibilità dell’università”, Economia e diritto del terziario, n. 3, 2000, pp. 937-948.
Books
- Mazzei A., Engagement e disengagement dei collaboratori. Comunicazione interna e valorizzazione delle risorse umane per un contesto di voce, Franco Angeli, Milano, 2018.
- Mazzei A., Quaratino L., Butera A., Partecipazione e alleanza attiva dei collaboratori per il cambiamento e la competitività, MacGraw-Hill Education, Milano, 2017.
- Mazzei A., Strategia e management della Comunicazione d’impresa, Franco Angeli, Milano, 2015.
- Mazzei A., Ravazzani S., Dialogare con gli stakeholder. Ascolto e sensibilità interculturale per le relazioni pubbliche e la comunicazione d'impresa, Franco Angeli, Milano, 2014.
- Mazzei A., La comunicazione interna nelle fasi di sviluppo, crisi e ripresa dell’azienda, FrancoAngeli, Milano, 2009.
- Mazzei A., Comunicazione e reputazione nelle università, Franco Angeli, Milano, 2004.
- Mazzei A., La comunicazione per il marketing dell’università, Franco Angeli, Milano, 2000.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2021/2022

Bachelor of Science in Corporate Communication and Public Relations

- Corporate communication (Group 1)

- Corporate communication (Group 2)

Master's Degree in Marketing, Consumption and Communication (Address: Brand Management)

- Brand and Corporate Communication

Master's Degree in Strategic Communication

- Internal Communication and change management

COURSES 2020/2021

Bachelor of Science in Corporate Communication and Public Relations

- Corporate communcation (Group 1)

- Corporate communcation (Group 2)

Master's Degree in Marketing, Consumption and Communication (Address: Brand Management)

- Brand and Corporate Communication

Master's Degree in Strategic Communication

- Internal Communication and change management 

COURSES 2019/2020

Bachelor of Science in Public Relations and Business Communication

- Business communication

Master's Degree Course in Marketing, Consumer Affairs and Communication (Brand Management)

- Brand & Corporate Communication

Master's Degree Course in Strategic Communication

- Internal Communication and change management

COURSES 2018/2019

Bachelor of Science in Public Relations and Corporate Communications (Group 1)

- Business communication

Bachelor of Science in Public Relations and Corporate Communications (Group 2)

- Business communication

Master's Degree Course in Marketing, Consumer Affairs and Communication (Brand Management)

- Brand & Corporate Communication

Master's Degree Course in Strategic Communication

- Internal Communication and change management

COURSES 2017/2018

Bachelor of Science in Public Relations and Corporate Communications (Group 1)

- Public relations and corporate communication

Bachelor of Science in Public Relations and Corporate Communications (Group 2)

- Public relations and corporate communication

Master's Degree Course in Marketing, Consumer Affairs and Communication (Brand Management)

- Brand & Corporate Communication SIGNAMENTS

COURSES 2016/2017

Degree course in Public Relations and Corporate Communication (Group 1)

- Public relations and corporate communication

Bachelor of Science in Public Relations and Corporate Communications (Group 2)

- Public relations and corporate communication

COURSES 2015/2016

Degree Course in Public Relations and Business Communication

- Public relations and corporate communication

COURSES 2015/2016

Degree Course in Public Relations and Business Communication

- Public relations and corporate communication

Master's Degree Course in Marketing, Consumer Affairs and Communication (Brand Management)

- Business communication

Master's Degree Course in Marketing, Consumer Affairs and Communication (Retail Management)

- Business communication

COURSES 2014/2015

Bachelor of Science in Public Relations and Business

Communication - Public Relations and Business Communication

Master's Degree Course in Marketing, Consumer Affairs and Communication (Brand Management)

- Business communication

Master's Degree Course in Marketing, Consumer Affairs and Communication (Retail Management)

- Business communication

COURSES 2013/2014

Master's Degree Course in Marketing, Consumer Affairs and Communication (Retail Management)
- Business Communication

Master's Degree Course in Marketing, Consumer Affairs and Communication (Brand Management) - Business Communication

Bachelor of Science in Public Relations and Business Communication
- Public Relations and Business Communication

COURSES 2012/2013

Bachelor of Science in Public Relations and Business Communication- 

Public Relations and Business Communication

Master's Degree in Marketing, Consumption and Communication - Retail Management

- Business Communication

Master's Degree Course in Marketing, Consumption and Communication - focus on brand management

- Business communication

COURSES 2011/2012

Master's Degree Course in Marketing, Consumption and Communication

- Business Communication

Master's Degree in Marketing, Consumption and Commercial Distribution

Business communication - I Form

COURSES 2010/2011

Degree Course in Public Relations and Business Communication -

Business Communication

Master's Degree Course in Marketing, Consumption and Commercial Distribution

- Business Communication