
Manuela De Carlo


Contacts
Telephone
+39 02 891412779
Email
[email protected]
CURRENT POSITION:
Dr Manuela de Carlo is full professor of Tourism Management, Director of the graduate programs in Tourism and Hospitality and member of Academic Board of PhD in Communication Markets and Society at IULM University Milano. In 2004 she has launched the Master in Tourism Management, the first master programme in tourism taught in English in Italy. Since 2004 the MTM programme has received 1440 applications from 57 countries; has established partnerships with over 150 leading companies (including Mariott, Intercontinental, Accor, Best Western, Dorchester Collection, Costa Crociere, Amadeus). In 2016 she has launched the M.Sc. in Hospitality and Tourism Management, the first dual degree program in Italy in partnership with an hospitality school (Rosen College of Hospitality Management of the University of Central Florida). In 2020 she has launched the Graduate Specialization Courses in Revenue Management and Luxury Marketing and Client Experience. Manuela currently teaches Tourism Management; Destination Management; Managing Hospitality and Guest Service Organizations.
RESEARCH LINES:
Her research focuses on collective capabilities development; service personalizaion and value co-creation in tourism; technology adoption and use by tourism organizations, with a specific focus on social media; place image and reputation formation and evaluation. Her research has been published in Journal of Business Research, Annals of Tourism Research, Current Issues in Tourism, International Journal of Hospitality Management, Journal of Place Management and Development among others. In 2021 she is appointed by the Italian Ministry of Tourism as a Member of the “Standing Committee for the Promotion of Italian Tourism” in the role of expert . In 2015-2016 she is former Member of the Group of Experts (GEV) of the Economic and Statistic Sciences Area within the Italian Research Italian Agency for the Evaluation of Universities and Research Institutions (ANVUR). She is Associate Editor of Journal of Destination Marketing Management. Her most recent projects relate to urban destination planning and development and technology use for service personalization. She has conducted numerous consulting and applied research projects for many companies in the tourism industry (Amadeus, Accor, Masi Agricola, Th Resort among others) and provided advice for CDP (Italian sovereign fund), OECD, Italian Ministry of Tourism, Italian Ministry of University and Research.
DISCIPLINARY GROUP:
SECS/P07
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
Refereed International A Journal Articles
- Artificial intelligence to design collaborative strategy: An application to urban destinations . Journal of Business Research. 2020 (co-authoring Ferilli, G., D’Angella, F., Buscema, M.);
- The Effects of Guest Centricity in Hospitality. International Journal of Hospitality Management. 86. 2020 (co-authoring Inversini, A., Masiero, L.);
- Development of a Tourism Destination: Exploring the Role of Destination Capabilities. Journal of Hospitality & Tourism Research. 2018 (co-authoring Sainaghi R., D’Angella, F.).
- The role of news articles, prior destination experience and news involvement in destination image formation, International Journal of Tourism Research. 2018 (co-authoring Gabbioneta C.)
- Social media affordances: enabling customer engagement. Annals of Tourism Research. 2014, 48:175-192 (co-authoring Cabiddu, F. & Piccoli, G.);
- Orientation to sustainability and strategic positioning of destinations: an analysis of international tourism website, Current Issues in Tourism. 2014, (co-authoring D’Angella, F.).
Refereed International Journal Articles (others)
- The maturity of tourism neworks: an exploratory study. Symphonya. Emerging Issues in Management. SI. 2017. (co-authoring D’Angella, F.).
- Digital Tourist Gaze and Mega Events. e-Review of Tourism Research (eRTR), Volume 7 Research Notes. 2016. (co-authoring Inversini, A., & Rega, I.
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A model for destination strategy assessment: an analysis of Italian urban destinations. International Journal of Tourism Cities. 2015, Vol.1
(2) 103-118;
- Contemporary experiences of Chinese tourists in Italy: An on-site analysis in Milan. Tourism Management Perspectives, 2013, 7, 34-3 (co-authoring Pearce, P. L., Wu, M.Y.& Rossi, A.); (SNIP: 1.381)
- Linking online communication strategies to destinations’ performance: an explorative analysis. International Journal of Hospitality and Tourism, 2012, 1 (2): 19-28 (co-authoring D’Angella);
- Archetypes of destination governance: a comparison of international destinations.Tourism Review, 2010, 65 (4): 61-73 (co-authoring D’Angella, F. & Sainaghi, R.);
- Integrating heritage management and tourist development in Italian heritage cities. International Journal of Arts Management, 2010, 12 (2): 30-43 (co-authoring Dubini, P.);
- Moving Milan Towards Expo 2015: Designing Culture into a City Brand. Journal of Place Management and Development, 2009, 2 (1): 8-22 (co-authoring Canali, S., M., Pritchard, A. & Morgan, N.);
- Assessment of Destination Performance: a Strategy Map Approach. Tourism Review, 2008, 63(2): 25-37 (co-authoring Cugini, A. & Zerbini, F.).
International Book Chapter
- “Social media affordances”, Lee I. (Ed.). Encyclopedia of E-Commerce Development, Implementation, and Management. 2016 (co-authoring Cabiddu, F.);
- “How to Create Destination Capabilities in the Field of New Product Development”. In Pechlaner H. & Innerhofer, E. (Eds.), Competence-based innovation in hospitality and tourism. Gower, Ashgate Publishing, 2016 (co-authoring Sainaghi, R.);
- “Repositioning city brands and events: Milan”, in Morgan, N., Pritchard, A., Pride, R. (eds) Destination Branding: Managing Place Reputation, 3rd Edition, Oxford (UK): Butterworth-Heinemann: 225-238, 2010 (co-authoring D’Angella, F.);
- “The Competitiveness of Heritage Cities: The Role of Events”, in Berge P.M., and Eliassen S.B. (eds) Hospitality and Tourism Management. Chapter 6. New York (USA): Nova Publishers: 143-160, 2010 (co-authoring D’Angella, F.);
- “Using research to map Milan’s brand personality”, in Morgan, N., Pritchard, A., Pride, R., Destination Branding. Creating the unique destination proposition – Revised 2nd Edition, Oxford (UK): Butterworth-Heinemann, 2010;
- “Assessing the international image of an urban destination: the case of Milan”, in Fyall, A., Kozac, M., Andreu, L., Gnoth, J., Lebe, S.S. (eds). Marketing innovations for Sustainable Destinations: Operations, Interactions, Experiences,Goodfellow Publishers Ltd:153-165, 2009 (co-authoring D’Angella, F.);
- “Destination Strategy and Firm Strategy: the Overlooked Link”, inKeller, P., Bieger,T.(eds).Marketing Efficiency in Tourism: Coping with Volatile Demand, Munich: Erich Schmidt Verlag:205-218, 2006 (co-authoring Canali, S.);
- “Structural Forces Driving Local Responsiveness”, in Calori, R., Atamer, T., Nunes, P.(eds).The Dynamic of International Competition. From Practice to Theory, London: Sage Publication:66-89, 2000 (co-authoring Calori, R., Kahle, & Melin, L.).
Italian Books
- La co-creazione del valore nel turismo. Modelli per l’analisi della strategia. Milano: Egea, 2013;
- La gestione strategica delle IT capabilities. Creazione, sviluppo e valorizzazione nel turismo. Milano: Pearson, 2013 (co-authoring Cabiddu, F.);
- La valutazione della strategia di destinazione. Uno studio sui portali turistici nazionali e internazionali. Milano: Franco Angeli, 2013;
- Cultura, territorio e turismo. Un'indagine in Lombardia. Milano: Guerini, 2013 (co-authoring Marra, E.);
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Strategia e reputazione delle destinazioni turistiche, Milano: Mc Graw-Hill, 2012;
La valorizzazione delle destinazioni: cultura e turismo, Milano: Egea, 2008 (co-authoring Dubini, P.);
- Turismo e sostenibilità. Principi, strumenti, esperienze, Milano: Franco Angeli, 2007 (co-authoring Caso, R.);
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Management delle aziende del turismo, Milano: Egea, 2004 ( 2007 2nd ed.);
Talenti si nasce o si diventa? Esperienze aziendali su come costruire e trattenere manager di valore, Milano: Franco Angeli, 2005 (co-authoring Aielli, M., Dessy, A., Imperatori, B., Montanari, F.& Ortini, M.);
- Economia e gestione delle aziende culturali, Milano: Egea, 2003 ( 2004 2nd ed.) (co-authoring Dubini, P.);
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Introduzione all’economia delle aziende turistiche, Torino: Giappichelli, 2000;
La gestion des joint-ventures dans les secteurs en phase de maturité: stabilité et performance des stratégies de coopération, Louvain: CIACO, 1994.
Italian Journal Articles
- Strumenti per valutare la strategia di una destinazione turistico - congressuale: il caso Torino Convention Bureau.Finanza Marketing e Produzione, 2010, 1: 116-140 (co-authoring Cugini, A., & Zerbini, F.);
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Destination Management e grandi eventi sportivi. Economia e Management, 2003, 6: 13-26 (co-authoring Sainaghi, R.);
Diagnosi strategica e destination management: il caso Milano. Impresa e Stato, 2007, 81,4.
Italian Book Chapters
- “Strumenti di intelligenza artificiale per la progettazione di strategie collaborative interaziendali: una applicazione alle destinazioni turistiche”. in Identità, innovazione e impatto dell'aziendalismo italiano - Dentro l'economia digitale. Atti del XXXIX Convegno Nazionale AIDEA - Torino, 12 e 13 settembre 2019, a cura di Francesca Culasso e Michele Pizzo, Università degli Studi di Torino. 2019 (co-authoring D'Angella F., Ferilli G.);
- "Turismo, driver di attrattività per Milano" in Rolando S. (a cura di) Brand Milano. Atlante della nuova narrativa identitaria, Edizioni Mimesis. 2017;
- " La VQR nelle discipline economico-aziendali: sistema nazionale della ricerca e IULM", In Turco A. (Ed.),Culture della valutazione. IULM tra sistema nazionale e globalizzazione. Roma: Carocci Editore. 2017. (pp. 49-68).
- “Reti di impresa nel turismo: verso un modello di maturità”, In Valeri, M., Gon, M., Pechlaner H. (Eds), Innovazione, sostenibilità e competitività. Teoria ed evidenze empiriche. Torino: Giappichelli, 2016 (co-authoring D’Angella, F.);
- “La valutazione della competitività delle destinazioni: uno studio comparativo internazionale”. In Garibaldi, R. (Ed), Il turismo culturale europeo. Città ri-visitate. Nuove idee e forme del turismo culturale. (pp.114-132). Milano: Franco Angeli, 2014;
- “Strategie a livello sovraordinato e sviluppo sostenibile delle destinazioni: una prospettiva economico-aziendale”. In Turco A. (Ed) Cooperazione turistica internazionale. Narrazioni, politiche e territori. (pp.101-118). Milano: Unicopli, 2013;
- “Orientamento alla sostenibilità della comunicazione online e posizionamento strategico delle destinazioni urbane. Un’analisi dei portali turistici ufficiali”. In Franch, M. e Martini, U. (Ed.) Management per la sostenibilità e lo sviluppo turistico, Collana AIDEA, (pp.129-153), Bologna: Il Mulino, 2013 (co-authoring D’Angella, F.);
- “Risorse, comunicazione e valorizzazione turistica del territorio”. In M. De Carlo, & E. Marra (Eds.), Cultura, territorio e turismo . Un'indagine in Lombardia (pp.103-130). Milano: Guerini, 2013 (co-authoring Caso, R., Molfese, C., & Pollarini, A.);
- “Sviluppo e comunicazione dell'offerta”. In M. De Carlo, & E., Marra (Eds.), Cultura, territorio e turismo. Un'indagine in Lombardia (pp.131-234). Milano: Guerini, 2013 (co-authoring Caso, d'Angella, F., Goetz, M., R., Molfese, C., Pollarini, A., & Smurra, R. );
- “Introduzione”. In M. De Carlo, & E., Marra (Eds.), Cultura, territorio e turismo. Un'indagine in Lombardia (pp.1-7). Milano: Guerini, 2013 (co-authoring Marra, E.);
- “Economia del Turismo”. In F. Kostoris (Ed.), Economia e Finanza. Roma: Istituto della Enciclopedia Italiana Treccani, 2012;
- “La destinazione Milano in vista dell’Expo 2015”, in Becheri E.(a cura di).XVI Rapporto sul Turismo Italiano 2008/2009, Milano: Franco Angeli: 979-998, 2009 (co-authoring Canali, S.);
- “Introduzione”. In P. Dubini, & M. De Carlo (Eds.), La valorizzazione delle destinazioni: cultura e turismo (pp.XI-XXVI). Milano: Egea, 2008 (co-authoring Dubini, P.);
- “Metamanagement delle destinazioni culturali,” in De Carlo, M. e Dubini, P. (a cura di). La valorizzazione delle destinazioni: cultura e turismo, Milano: Egea: 87-110, 2008 (co-authoring Dubini, P.);
- “Le condizioni di sviluppo turistico delle destinazioni culturali”, in De Carlo, M., Dubini, P. (a cura di). La valorizzazione delle destinazioni: cultura e turismo, Milano: Egea: 31-63, 2008;
- “La formula imprenditoriale: uno strumento per analizzare il profilo strategico”, in De Carlo, M. (a cura di). Management delle aziende del turismo, Milano: Egea: 91-126, 2007;
- “Il modello delle determinanti della redditività operativa: uno strumento per governare un’area strategica d’affari”, in De Carlo, M. (a cura di). Management delle aziende del turismo, Milano: Egea:287-316, 2007;
- “Progetto Talenti: finalità, condizioni di successo, modalità di gestione e risultati in sei progetti a confronto in Aielli”, M., De Carlo, M., Dessy, A., Imperatori, B., Montanari, F., Ortini, M. (a cura di). Talenti si nasce o si diventa? Esperienze aziendali su come costruire e trattenere manager di valore, Milano: Franco Angeli: 43-91, 2005 (co-authoring Aielli, M., Ortini, M.);
- “Ruoli di meta-management e indicatori per il governo strategico delle destinazioni città d’arte”, in Becheri, E. (a cura di). Rapporto sul Turismo Italiano 2004/05, Firenze: Mercury:615-627, 2004 (co-authoring Parolini C.);
- “I network come soluzione ai limiti della filiera turistica”, in De Carlo, M. (a cura di). Management delle aziende del turismo, Milano: Egea: 133-164, 2004 (co-authoring Parolini C.);
- “La valutazione delle performance dei teatri: il caso delle fondazioni liriche italiane”, in De Carlo, M., Dubini, P. (a cura di).Economia e gestione delle aziende culturali, Milano:Egea: 179-193, 2003;
- “Cooperazione e competizione on line: il caso delle guide turistiche”, in Demattè, C.(a cura di). Internet: la rivoluzione che cambia le imprese, Milano: Etas Libri: 545-566, 2001 (co-authoring Dubini, P.);
- “I processi di gestione dei teatri lirici e il cambiamento organizzativo”, in Brunetti, G. (a cura di). Teatri lirici: da enti autonomi a fondazioni private, Milano: Etas Libri: 31-62, 2000;
- ”Cambiamento istituzionale e innovazione gestionale: l'esperienza del teatro La Fenice”, in Brunetti, G. (a cura di). Teatri lirici: da enti autonomi a fondazioni private, Milano: Etas Libri: 151-191, 2000 (co-authoring Baggioni, S.);
- “Strategie d'azienda e process management: riflessioni ed esperienze" in Biffi A., Pecchiari N. (a cura di). Process management e reengineering: scelte strategiche, logiche e strumenti realizzativi, Milano: Egea: 63-94, 1998 (co-authoring Varacca, P.);
- “L’industria della comunicazione d’impresa”, in Ricciardi, C. (a cura di). Il sistema comunicazione. Industrie e mercati,Milano: Franco Angeli: 247-302, 1996;
- “The institutional Structureand Stability in Joint- Venture”, in Airoldi, G., Amatori, F., Invernizzi, G. (a cura di).Ownership and governance: the case of italian enterprises and public administration, Milano: Egea: 117-134, 1995;
- “Assetto istituzionale e stabilità delle joint-ventures”, in Airoldi, G., Invernizzi, G. (a cura di).Proprietà e Governo delle aziende italiane, Milano: Egea: 107-138, 1995.
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
COURSES 2021/2022
Bachelor of Science in Tourism, Management and Culture
- Management of Tourism Enterprises
Master's Degree in Hospitality and Tourism Management
- Managing Hospitality and Guest Services Organizations
COURSES 2020/2021
Bachelor of Science in Tourism, Management and Culture
- Management of Tourism Enterprises
Bachelor of Science in Tourism, Management and Territory
- Destination Management - including "Tourist Experience" Workshop (24 hours)
Master's Degree in Hospitality and Tourism Management
- Managing Hospitality and Guest Services Organizations
COURSES 2019/2020
Bachelor of Science in Tourism, Management and Territory
- Management of tourist companies
- Destination Management -Includes "Tourist experience" laboratory (24 hours)
Bachelor of Science in Hospitality and Tourism Management
- Managing Hospitality and Guest Services Organizations
COURSES 2018/2019
Bachelor of Science in Tourism, Management and Territory
- Economics of tourism companies
Bachelor of Science in Hospitality & Tourism Management
- Managing Hospitality and Guest Services Organizations
COURSES 2017/2018
Bachelor of Science in Tourism: culture and development of territories
Bachelor of Science in Tourism, Management and Territory
- Economics of tourism companies
Bachelor of Science in Hospitality & Tourism Management
- Managing Hospitality and Guest Services Organizations
COURSES 2016/2017
Bachelor of Science in Tourism: culture and development of territories
- Economics of tourism companies
COURSES 2015/2016
Bachelor of Science in Tourism: culture and development of territories
- Economics of tourism companies
COURSES 2014/2015
Bachelor of Science in Tourism, Events and Territory
Actors and relations of the tourism
supply chain - Management of tourism companies
Bachelor of Science in Tourism: culture and development of territories
- Economics of tourism companies
COURSES 2013/2014
Degree Course in Tourism, Events and Territory
Actors and Relations of the Tourism Industry - Management of Tourism Companies
Bachelor of Science in Tourism: culture and territorial development
- Economics of tourist businesses
COURSES 2012/2013
Bachelor of Science in Tourism, Events and Territory
- Economics of tourism companies
COURSES 2011/2012
Bachelor of Science in Tourism, Events and Territory
- Tourism Business Economics
Bachelor of Science in Tourism, Culture and Territory
- Tourism Business Economics
COURSES 2010/2011
Degree Course in Tourism, Culture and Territory
- Economics of Tourism Companies Master Degree
Course in Promotion and Management of Culture and Tourism
- Strategic Analysis for Business Decisions