Luca Pellegrini

CURRENT POSITION:

Professor of Marketing, teaching the course of Marketing for the bachelor degree of Corporate Communication and Public Relations and the course of Retail & Channel Management for the Master degree in Marketing, Consumption and Communication.
Dean of the Faculty of Communication

RESEARCH LINES:

Retail marketing
Channel management
Trade marketing
Buying behaviour

DISCIPLINARY GROUP:

Economia e Gestione delle Imprese (SECS-P/08)

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

• Pellegrini, L. e L. Zanderighi (2005), La famiglia come impresa e i consumi in Italia, Milano: Egea.
• Pellegrini, L. (2008), “I rapporti industria-distribuzione: modelli integrati e ricerca di cooperazione”, Economia e Politica Industriale, (3), 84-100.
• Pellegrini, L. (2009), “Competition and regulatory reform in commercial distribution”, in OECD (Organization for Economic Cooperation and Development), Italy: Better Regulation to Strengthen Market Dynamics, Paris:  OECD, pp. 259-287.
• Gambetti, R. e L. Pellegrini (2010), La comunicazione nella filiera immobiliare, Milano: Franco Angeli.
• Pellegrini, L. e F. Massara (2011), Controcorrente. Percorsi di crescita per le aziende italiane del largo consumo, Milano: Egea.
• Pellegrini, L. e S.K. Reddy (eds.) (2013), Retail and Marketing Channels, 2^nd edition, London: Routledge, Chapman and Hall.
• Pellegrini, L. (2013), “La liberalizzazione delle attività commerciali”, in G.B. Mattarella e A. Natalini (a cura di), La regolazione intelligente, Roma: Passigli Editori.
• Pellegrini, L e L. Zanderighi (2013), Il sistema distributivo italiano, Bologna: Il Mulino.
• Pellegrini, L. (2014), “Distribuire il made In Italy”, in M. Ferraresi (a cura di), Bello, buono e ben fatto, Roma: Guerini, pp. 25-53.
• Kerin, R.A., S.W. Hartley, W. Rudelius e L. Pellegrini (2014), Marketing, 3a edizione, Milano: McGraw-Hill.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.