For working in the field of marketing and brand communication, becoming a brand and product manager, responsible for the sales networks of industrial and commercial companies, manager in the areas of digital marketing or analyst in consulting firms.
Nowadays, marketing means being present in the consumer's mind with your own brand, taking part in the online conversation, having space for your products in the physical and virtual sales networks. The Bachelor of Science in Marketing, Consumption and Communication teaches you how to do it
|Faculty||Communication, Public Relations and Advertising|
|Course name||Marketing, Consumption and Communication|
|Course name in English||Marketing, Consumption and Communication|
|Course type||Study degree Master's degree|
|Degree class||LM-59 - Science of public communication, business and advertising|
|Type of access||Course with number of places planned with selective knowledge test|
|Language in which the course is held||Italian|
The Master's degree course in Marketing, Consumption and Communication is an innovative course of study that is divided into three different specializations: the area of Brand Management, the Retail Management sector and Digital Marketing Management.
After attending a common first year, you can choose which specialization to follow to build the professional horizon that best suits your inclinations and that is most in line with your expectations.
Click on the names of the three specializations to learn more about their respective subject areas.
The specific objective of the Master's degree course in Marketing, Consumption and Communication is the training of graduates with a specialized knowledge in the management of marketing and communication tools related to the branding and marketing of goods and services in the current social, cultural and economic context, with particular attention to the digital world and new media.
The training course focuses on the tools and methods of analysis that allow industrial, distribution and service companies to optimize their marketing and communication levers and the positioning of their products in the market, at the point of sale and on the web. Such knowledge, deepened with reference to the national and international dynamics related to trade and communication, together with the pertinent legal apparatus, will allow to acquire specific tools for a highly professional management of marketing and communication in three strategic areas, that of brand creation and management, that of its positioning in sales networks, whether owned and third parties, and in the web and digital media.
The training of the student is completed through:
- a professionalized fieldwork lasting about six weeks during which work groups from each area, coordinated by the head of the same, by a tutor and a tutor company, are confronted with briefs on real problems of the partner companies of the training course.
- an internship of at least three months at a company in the professional area of reference and/or through a coordinated research activity at a research institute of the University