
Pietro Mazzola

Proxy to Internationalisation
Department of Communication, Arts and MediaFaculty of Communication

Contacts
Telephone
+39 02 891412750
Email
[email protected]
Individual tutorial
Timetable
ACADEMIC POSITIONS AND SERVICE RESPONSIBILITIES: PRESENT
Full Professor of Business Administration, IULM University, Milan
Member (Vice President) of the Board of the "Società Italiana dei Docenti di Ragioneria ed Economia Aziendale" (SIDREA)
Editorial Board Member, Family Business Review
Editorial Board Member, Journal of Family Business Strategy
Ad-hoc reviewer, European Accounting Review
Ad-hoc reviewer, California Management Review
Ad-hoc reviewer, Long Range Planning
Ad hoc reviewer, Elgar Publishing
ACADEMIC POSITIONS AND SERVICE RESPONSIBILITIES: PAST
Dean Delegate for academic research, IULM University, 2007 -2010
Visiting positions and seminars held at:
- Sauders Business School, University of British Columbia, Vancouver, 2010 (Visiting Professor)
- University G. D'Annunzio, Pescara, 2010 (Invited Presenter);
- Helsinki School of Economics, 2009 (Invited Presenter);
- Federico II University, Naples, Naples, Faculty of Economics, 2007 (Invited Presenter);
- Cox Family Enterprise Center, Kennesaw State University, Atlanta, Georgia, 2006 (Visiting Researcher)
- Padua University, 2006 (Invited Presenter);
- Cox Family Enterprise Center, Kennesaw State University, Atlanta, Georgia, 2004 (Visiting Researcher)
Director of Master in Investor Relations and Financial Analysis (MIRFA), IULM University, Milan
Member of the Evaluation Commission of the PhD program in Economics and Management, University of Verona
Member of the Evaluation Commission of the PhD program in Economics and Management, University of Padua, Managerial sciences Department "M. Fanno"
External referee in the valuation process for a position of senior lecturer at the Manchester Business School, 2003
Associate Professor of Business Administration, Business Administration Department, Bocconi University, Milan, 1998 - 2001
Adjunct Professor of Business Administration, Economics and Management Department, IULM University, Milan, 1994 - 2002
Research Associate, Business Administration, Bocconi University, Milan, 1993 -1998
Research Associate, Business Administration, Bocconi University, Milan, 1984 -1992
EDUCATION
International Teachers Program, HEC - ISA, Jouy en Josas, 1987
Bachelor of Business, summa cum laude e dignità di stampa, Bocconi University, June 1984
INTERNATIONAL AWARDS AND HONOURS
2010, The European STEP Project Best Paper Award on Entrepreneurship and Family Businesses, 6th Workshop on Family Firms Management Research, Barcelona, with the paper "Entrepreneurial Orientation and Performance in Family Firms:The Moderating Effect of Family Management" (co-authoring S.Sciascia, F. Chirico)
2009, Best Research Paper in The University of Alberta Prize, 9th IFERA Conference, Cyprus, with the paper "Exploring non-linear effects of family ownership and involvement on profitability: a longitudinal study on non-listed companies" (co-authoring S.Sciascia)
2009, The Family Business Review Award for the Best Article published in FBR in 2008, with the article "Family involvement in ownership and management: exploring non-linear effects on performance", Family Business Review, 2008, Vol. XXI, N. 4 (co-authoring S. Sciascia);
2008, Finalist in The University of Alberta Research Paper Award, 8th IFERA Conference, Breukelen, The Netherlands, with the paper "Family Ownership and Involvement: Exploring Non-linear Effects on Internationalization" (co-authoring S.Sciascia, T. Pieper, J.Astrachan);
2007, Best Paper Award, ITFERA Conference, Milan, with the paper "Strategic Planning in Family Business: a powerful developmental tool for the next generation" (co-authoring G. Marchisio, J. Astrachan);
2007, Finalist in The University of Alberta Research Paper Award, 7th IFERA Conference, Oestrich-Winklel, Germany, with the paper "Corporate Entrepreneurship in Family Business: the Good, the Bad and the Ugly" (co-authoring G. Marchisio, J. Astrachan);
1988, European Foundation for Entrepreneurship Research Award, I Annual European Forum of the European Foundation for Entrepreneurship Research, Lausanne, with the paper "Competitive Advantages in Successful Growth Processes" (co-authoring G. Corbetta)
NON-ACADEMIC EXPERIENCE
Academic and scientific advisor for Milan Stock Exchange in the preparation of the Strategic Plan Listing Guides, 2002-2006
Member of a Recruiting Commission of CONSOB (the Italian Securities and Exchange Commission), 2005
Member of the research group of NED Association (Non Executive Director Italian Association), 2003-2006
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
- “The Influence of the institutional context on corporate illegality”, Accounting, Organizations and Society, forthcoming, DOI: 10.1016/j.aos.2012.09.002 (co-authoring C.Gabbioneta, R. Greenwood, M. Minoja);
- “A Note on the Non-Linear Effects of Family Sources of Power on Performance”, Journal of Business Research, 2013, Volume 66, Issue 4 (co-authoring S.Sciascia, F. W. Kellermanns);
- “Family Management and Entrepreneurial Orientation: Exploring Linear and Non-linear effects”, Entrepreneurship: Theory and Practice, 2013, Volume 37, Issue 1 (co-authoring S. Sciascia, F. Chirico);
- “Family Involvement in the Board of Directors: Effects on Sales Internationalization”, Journal of Small Business Management, 2013, Volume 51, Issue 1 (co-authoring S.Sciascia, T. Pieper, J.Astrachan);
- “Strategy, ownership, governance, and socio-psychological perspectives on family businesses from around the world”, Journal of Family Business Strategy, 2012, Volume 3, (co authoring S. Goel, P. Phan, T. Pieper,R.K. Zachary)
- “The Role of Family Ownership in International Entrepreneurship: Exploring Nonlinear Effects”, Small Business Economics, 2012, Volume 38, Number 1 (co-authoring S. Sciascia, J.Astrachan, T. Pieper);
- “Earnings Management for Income Smoothing in Family-Controlled Companies”, Corporate Governance: An International Review, 2011, Volume 19, Issue 6 (co-authoring A. Prencipe, S. Bar-Yosef, L.Pozza);
- “Board monitoring and Earnings management pre and post-IFRS”, The International Journal of Accounting, 2011, Volume 46, Number 2 (co-authoring A. Marra, A. Prencipe);
- “Resource Orchestration in Family Firms: Investigating How Entrepreneurial Orientation, Generational Involvement and Participative Strategy Affect Performance”, Strategic Entrepreneurship Journal, 2011, Volume 5, Issue 4 (co-authoring F. Chirico, D. Sirmon, S. Sciascia);
- “Corporate Venturing in Family Business: The Effects on the Family and its Members”, Entrepreneurship & Regional Development: an International Journal, 2010, Volume XXII, Issue 3 (co authoring G. Marchisio, S. Sciascia, M. Miles, J. Astrachan);
- “Family involvement in ownership and management:
exploring non-linear effects on performance”, Family Business Review, 2008, Vol. XXI, N. 4 (co-authoring S. Sciascia)[1]; - “Strategic Planning in Family Business: a powerful developmental tool for the next generation”, Family Business Review, 2008, Vol. XXI, N.3 (co-authoring G. Marchisio, J. Astrachan);
- “Analyzing the Dimensions of Reputation on Financial Markets: an Empirical Study”, Corporate Reputation Review, Vol. 10, N. 2, 2007 (co-authoring C. Gabbioneta, D. Ravasi);
- “Building Reputation on Financial Markets”, Long Range Planning, 39, 2006, (co-authoring C. Gabbioneta, D. Ravasi);
- “The Importance of Integrated Goal Setting: The Application of Cost of Capital Concepts For Private Firms”, in Family Business Review, Vol. XVII, N. 4, 2004 (co-authoring F. Adams, G. Manner, J. Astrachan);
- “The Role of Going Public in Family Businesses Long Lasting Growth: a Study of Italian IPOs”, in Family Business Review, vol. XV, n. 2, 2002 (co-authoring G. Marchisio);
PAPERS UNDER REVIEW
- Is Corporate Board More Effective Under IFRS or “It’s Just An Illusion”?,co-authoring A. Marra (Journal of Accounting, Auditing & Finance, second round);
- Family Management and Profitability in Private Firms: Introducing Generational Stage and the Socioemotional Wealth Perspective, co-authoring S.Sciascia, F. W. Kellermanns (JFBS, second round)
- “Independent Directors: too happy to mind about Earnings Quality?”, co-authoring A. Marra (completed);
- Does Strategic Disclosure Level the Playing Field? Italian Market Microstructure Evidence, co-authoring C. Gabbioneta, J.Gassen (completed);
- Strategy Disclosure and Financial Analysts’ Earnings Expectations: Evidence from Italian Strategic Plan Disclosures, co-authoring S. Baginski, S. Bozzolan, A. Marra
- Family Ownership and R&D Intensity in Small-to-Medium Sized Firms, co-authoring S. Sciascia, M. Nordqvist, A. De Massis
- Financial Slack Resources and the Profitability of Privately Held Firms:
The Role of Family Ownership and Socioemotional Wealth, co-authoring S. Sciascia, A. De Massis, T. Minola - Why managerial fraud goes undetected: A socio-cognitive perspective on detection delays, co-authoring C.Gabbioneta, M. Minoja;
- Purchase Price Allocation Disclosures: the Information Content of Separately Recognized Intangible Assets in the London Stock Exchange, co-authoring A. Prencipe, L. Pozza;
- When “Great Minds” Do Not Think Alike: Contestation, Resistance, and Marginalization in the Introduction of New Accounting Practices, co- authoring C. Gabbioneta, L. Pozza;
- Accounting Discretion In The “Purchase Price Allocation” Game. Anecdotal Evidence from Banks Business Combination, co-authoring A. Marra, L. Pozza
Other works are in the preliminary data collection, first data analysis stage and early draft and refer mainly Family business, Earnings Quality and Corporate Governance, Strategic Plans’ Disclosure
INTERNATIONAL BOOK CHAPTERS AND CONFERENCE PROCEEDINGS
- “Corporate Reputation and Stock Market Behavior”, in S. Helm, K. Liehr-Gobbers, C. Storck (eds), Corporate Reputation Management, Springer, forthcoming, (con C. Gabbioneta e D. Ravasi);
- Handbook of Research on Strategy Process, P. Mazzola, F.W. Kellermanns (editors), Edward Elgar Publishing, 2011;
- “Exploring Non-linear Effects Of Family Ownership And Involvement On Profitability: A Longitudinal Study On Non-listed Companies”, in Frontiers of Entrepreneurship Research, 2009 (co-authoring Sciascia);
- “The role of national standard setters in the standard developing process: the Italian experience”, in J. Godfrey, K. Chalmers (editors), Globalization of Accounting Standard, Edward Elgar Publishing, 2007, (co-authoring A. Provasoli, L. Pozza);
- “Using strategic planning process as a next generation training tool in family business”, in P. Poutziouris, K. Smyrnios, S. Klein (editors), Handbook of Research on Family Business, Elgar Publishing, 2006 (co-authoring G. Marchisio, J. Astrachan);
- “The Strategic Role of Going Public in Family Businesses’ Long-Lasting Growth: A Study of Italian IPOs”, in P. Poutziouris, L. Steier (editors), New Frontiers in Family Business Research. The Leadership Challenge, IFERA – FBN Publications, 2003 (co-authoring G. Marchisio);
- “Competitive Advantages in Successful Growth Processes”, in S. Birley (editor), European Entrepreneurship: Emerging Growth Companies, 1989 (co-authoring G. Corbetta), this paper won the international prize of the European Foundation for Entrepreneurship Research.
ITALIAN BOOKS
- Le investor relations. Dalla comunicazione alla gestione della relazione con il mercato finanziario, Egea, Milano, 2005
- Il piano industriale. Progettare e comunicare le strategie d’impresa, Egea 2003
- Produttività, crescita e successo dell’impresa. Come creare valore nel lungo periodo, Egea 2002
- La diagnosi strategica nella gestione dell’impresa. Metodologie e strumenti per la diagnosi della strategia competitiva, Egea, Milano 1996
ITALIAN JOURNAL ARTICLES
- “Integrazione e cooperazione nell’attività professionale: aspetti evolutivi”, Rivista dei Dottori Commercialisti, 2005;
- “Rilievi critici e problemi applicativi delle “soglie di punibilità” in materia di falso in bilancio: gli insegnamenti tratti da alcuni casi giudiziari”, Rivista dei dottori commercialisti, 2004 (co-authoring M. Minoja);
- “Le “Soglie di punibilità” nella nuova normativa in tema di false comunicazioni sociali: alcune problematiche applicative”, Giurisprudenza Commerciale, 2004 (co-authoring M. Minoja);
- “Percorsi di sviluppo per la piccola e media impresa”, Economia & Menagement, 1991 (co-authoring F. Visconti);
- “La valutazione delle strategie acquisitive”, FINANZA IMPRESE E MERCATI, 1990 (co-authoring M. Reboa);
- “Strategie delle imprese a rapida crescita: i modelli vincenti”, in Economia & Management, 1989 (co-authoring G. Corbetta).
- Proprietà familiare, internazionalizzazione e performance: l’impatto del coinvolgimento familiare e delle relazioni inter-organizzative, in AA.VV., Atti del XXX convegno AIDEA, Il Mulino, 2008 (co-authoring S. Sciascia);
- Strategie deliberate e opportunità emergenti nei processi di crescita dimensionale, in Corbetta G. (editor), Capaci di crescere, Egea, Milano, 2005;
- Guida al piano industriale, Listing Guides, Italian Stock Exchange, Milano, 2003;
- Corporate Governance, Investor Relations e Valore, in S. Di Martino (editor), Investor Relations, Corporate Governance e Valore d’Impresa, Egea 2002, Milano;
- Strategia e successo duraturo: il modello produttività e sviluppo, in G. Forestieri e G. Invernizzi (editors), Lo sviluppo delle imprese familiari: alla ricerca dei modelli di successo, Mediocredito Lombardo, Studi e Ricerche, Milano, 1999;
- Strategie competitive e continuità di successo nelle piccole e medie imprese italiane (Competitive Strategies for SME), in AA. VV. (editors), Vitalità del capitale di rischio e fattori di sviluppo delle piccole e medie aziende, Clueb, Bologna, 1997;
- La strategia di globalizzazione come strategia particolare di internazionalizzazione. Ragioni, modalità problemi (Global Strategies: Opportunities and Constrains), in C. Demattè, P Adams, P. Mazzola (editors), Strategie di internazionalizzazione, Cusl, Milano, 1995;
- Lo sviluppo del patrimonio intangibile dell’impresa nei processi di reengineering (Intangibile Assets and Reengineering Processes), in AA. VV. (editors), Le risorse immateriali. Gestione, Organizzazione, Rilevazione, Edizioni Scientifiche Italiane, Napoli, 1995;
- Analisi strategica e valutazione economica del capitale d’impresa, in AA. VV. (editors), Scritti in onore di Carlo Masini, Egea, Milano, 1993;
- Le imprese basate sulla creatività artistica, Franco Angeli, Milano, 1991 (co-authoring S. La Rocca)
CONFERENCE PRESENTATIONS
- “The Influence of the institutional context on corporate illegality”, 2011 American Accounting Association Conference, Denver (co-authoring C.Gabbioneta, R. Greenwood, M. Minoja);
- “Why managerial frauds go undetected: A socio-cognitive perspective on detection delays” XXXIII European Accounting Association Conference, Rome, 2011 (co-authoring C. Gabbioneta, M. Minoja)
- The Influence of the institutional context on corporate illegality, AOS 2011 conference on Fraud in Accounting, Organizations and Society, London (co-authoring C.Gabbioneta, R. Greenwood, M. Minoja);
- Is Corporate Board More Effective Under IFRS or “It’s Just An Illusion”?, American Accounting Association mid Year Conference – IAS Conference, Tampa (FL), 2011 (co-authoring A. Marra)
- “Purchase Price Allocation under IFRS 3: an analysis of the information content for analysts and investors”, 2010 American Accounting Association Conference, S. Francisco (co-authoring L.Pozza, A. Prencipe)
- “Purchase Price Allocation under IFRS 3: an analysis of the information content for analysts and investors”, XXXIII European Accounting Association Conference, Istanbul, 2010 (co-authoring L. Pozza, A. Prencipe)
- “Family Management and Entrepreneurial Orientation: Exploring Linear and Non-linear effects”, Babson College Entrepreneurship Research Conference, Lausanne, 2010 (co-authoring G. Marchisio, S. Sciascia, M. Miles, J. Astrachan)
- “Entrepreneurial Orientation and Performance in Family Firms:
The Moderating Effect of Family Management”, 6th Workshop on Family Firms Management Research, Barcelona, 2010 (co-authoring S. Sciascia, F. Chirico) - “New perspectives on managerial fraud detection: the role of growth, strategy and stakeholders”, Academy of Management Conference, Chicago, 2009 (co-authoring C. Gabbioneta, M. Minoja)
- “Exploring non-linear effects of family ownership and involvement on profitability:
a study on non-listed companies”, 9th IFERA Conference, Cyprus, 2009 (co-authoring S. Sciascia) - “Board monitoring and Earnings management pre and post-IFRS”, XXXII European Accounting Association Conference, Tampere, 2009 (co-authoring A. Marra, A. Prencipe)
- “Family Ownership And Involvement: Exploring Non-linear
Effects On Performance”, Academy of Management Conference, Anaheim, 2008 (co-authoring S. Sciascia) - “Family Ownership and Involvement: Exploring Nonlinear Effects on Internationalization”, 8th IFERA Conference, Breukelen, The Netherlands, 2008, (co-authoring S. Sciascia, T. Pieper, J. Astrachan);
- “Board monitoring and Earnings management pre and post-IFRS”, 12th Annual Financial Reporting and Business Communication Conference, Cardiff, 2008, (co-authoring A. Marra, A. Prencipe)
- “Corporate venturing in family firms: creating (or destroying) wealth and value”, Babson College Entrepreneurship Research Conference, Chapel Hill, 2008 (co-authoring G. Marchisio, S. Sciascia, M. Miles, J. Astrachan)
- “Strategic plan presentation and the revision of analysts’ earnings forecasts”, XXXI European Accounting Conference, Rotterdam, 2008, (co-authoring S. Bozzolan)
- “Purchase Price Allocation disclosures: The information content of separately recognized intangible assets in the London Stock Exchange”, XXXI European Accounting Conference, Rotterdam, 2008, (co-authoring L. Pozza, A. Prencipe)
- "The information content of strategic plan presentation of listed companies", Academy of Management Conference, Philadelphia, 2007 (co-authoring C. Gabbioneta, L. Gnan, I. Lisi)
- “Corporate Entrepreneurship in Family Business: the Good, the Bad and the Ugly”, 7th IFERA Conference, Oestrich-Winklel, Germany, 2007, (co-authoring G. Marchisio, J. Astrachan)
- “The influence of Board of directors on earnings management: empirical evidence from Italian listed companies”, XXX European Accounting Conference, Lisbon, 2007 (co-authoring A. Marra, A. Prencipe)
- “Strategic plan presentations to financial analysts: the effects on earnings forecasts’ revision and cost of capital”, XI Financial Reporting and Business Communication Conference, Cardiff, 2007 (co-authoring S. Bozzolan).
- “Stock market’s reaction to strategic plan presentations to securities analysts: evidence from Italy”, XXX European Accounting Conference, Lisbon, 2007 (co-authoring C. Gabbioneta)
- “The role of national standard setters in the standard developing process: the Italian experience”, XXX European Accounting Conference, Lisbon, 2007 (co-authoring A. Provasoli, L. Pozza, C. Gabbioneta)
- "Strategic Planning as a Training Tool in Family Business Succession", Academy of Management Conference, Atlanta, 2006 (co-authoring G. Marchisio, J. Astrachan)
- "The Information Content of Strategic Plan Presentation of Italian Listed Companies" XXIX European Accounting Association Annual Conference, Dublin, 2006 (co-authoring L. Gnan, C. Gabbioneta, I. Lisi)
- "Corporate Disclosure Policy, Corporate Governance Structures and Mechanisms and Analysts' Recommendation: is Corporate Reputation an Intermediate Variable?", VI European Academy of Management Annual Conference, Oslo, 2006 (co-authoring C. Gabbioneta)
- "Cost of Capital in Privately Held Firms: Assessing the Impact of 'Non-Financial' Returns", XXV Babson Kauffman Entrepreneurship Research Conference, Babson, 2005 (co-authoring F. Adams, J. Astrachan, G. Manner)
- "Analyzing the Dimensions of Reputation on Financial Markets: an Empirical Study", IX Reputation Institute International Conference, Madrid, 2005 (co-authoring C. Gabbioneta, D. Ravasi)
- "Forward-Looking Information in the Strategic Plan Presentations of Listed Companies", XXVIII European Accounting Association Annual Conference, Goteborg, 2005 (co-authoring L. Gnan, F. Scortichini)
- "Corporate Reputation on Financial Markets: Exploring Financial Analysts’ Perceptions and Evaluations", V European Academy of Management Annual Conference, Munich, 2005 (co-authoring C. Gabbioneta, D. Ravasi)
- "The Role of Industrial Plan as Communication Tool in Investor Relations", VI Conference on Emerging Issues in International Accounting and Business, Padova, 2004 (co-authoring S. Di Martino, F. Scortichini)
- "Exploring Reputation on Financial Markets: a Preliminary Study", VIII Reputation Institute International Conference, Ft. Lauderdale, 2004 (co-authoring C. Gabbioneta, D. Ravasi)
- "The Role of Going Public in Family Businesses’ Long-Lasting Growth: A Study of Italian IPOs", XIV Annual Family Business Network Conference, Lausanne, 2003 (co-authoring G. Marchisio)
- "The Strategic Role of Going Public in Companies' Long Lasting Growth: a Study of Italian IPOs", XXII Strategic Management Society Annual International Conference, Paris, 2002 (co-authoring G. Marchisio)
- "Strategy, Performance Measurement and Shareholder Value in Different Organizational Contexts", XIX Strategic Management Society Annual International Conference, Berlin, 1999 (co-authoring M. De Carlo)
- "Competitive Advantages in Successful Growth Processes", European Foundation for Entrepreneurship Research, I Annual European Forum, Lausanne, 1988, (co-authoring G. Corbetta)
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
COURSES 2021/2022
Bachelor of Science in Corporate Communication and Public Relations
- Business economics (Group 1)
- Business economics (Group 2)
Master's Degree Course in Strategic Communication
- Financial communication and Investor relations
COURSES 2020/2021
Bachelor of Science in Corporate Communication and Public Relations
- Business economics (Group 1)
- Business economics (Group 2)
Bachelor of Science in Corporate Communication and Public Relations
Master's Degree in Strategic Communication
- Financial communication and Investor relations
COURSES 2019/2020
Bachelor of Science in Business Communication and Public Relations
Bachelor of Science in Public Relations and Business Communication
Bachelor of Science in Strategic Communication
-Financial communication and investor relations
COURSES 2018/2019
Bachelor of Science in Public Relations and Business Communication
COURSES 2017/2018
Bachelor of Science in Public Relations and Corporate Communications (Group 1)
Bachelor of Science in Public Relations and Corporate Communications (Group 2)
Bachelor of Science in Public Relations and Business Communication
- Business strategy* (*in English)
COURSES 2016/2017
Bachelor of Science in Public Relations and Corporate Communications (Group 1)
Bachelor of Science in Public Relations and Corporate Communications (Group 2)
Bachelor of Science in Public Relations and Business Communication
COURSES 2015/2016
Bachelor of Science in Public Relations and Business Communication
Business administration - Business administration: fundamentals
- Business administration: laboratory
Bachelor of Science in Public Relations and Business Communication
- Corporate strategy and policy
COURSES 2014/2015
Bachelor of Science in Public Relations and Business Communication
Bachelor of Science in Public Relations and Business Communication
- Corporate strategy and policy
COURSES 2013/2014
Bachelor of Science in Public Relations and Business Communication
- Corporate Strategy and Policy
Bachelor of Science in Public Relations and Business Communication
COURSES 2012/2013
Bachelor of Science in Public Relations and Business Communication
- Business Administration
- Corporate strategy and policy
Bachelor of Science in Marketing, Consumer Affairs and Brand Communication
Management and Retail Management
- Company strategy and performance
COURSES 2011/2012
Bachelor of Science in Public Relations and Business Communication
- Business Administration
- Business Strategy and Policy
Bachelor of Science in Marketing, Consumption and Commercial Distribution
Bachelor of Science in Marketing, Consumption and Communication
Bachelor of Science in Strategy and Brand Communication, Fashion and Design
- Company strategy and performance
COURSES 2010/2011
Degree Course in Public Relations and Business Communication
- Business economics
- Business Strategy and Policy
Master Degree Course in Marketing, Consumption and Commercial Distribution
- Business Strategy and Performance