The course will enable them to acquire the knowledge and application skills needed for marketing and corporate, brand and product communication. At the end of the training, the student can use "classic" media and digital media, above-the-line and below-the-line, in an integrated manner. The training uses a uniquely innovative formula, structured in three specialisations
to allow a high degree of customisation according to students' interests and companies' needs: Brand Management, Retail Management and Digital Marketing Management.

The specific objective of the Master's degree course in Marketing, Consumer Behaviour and Communication is the training of graduates with a specialized knowledge in the management of marketing and communication tools related to the branding and marketing of goods and services in the current social, cultural and economic context, with particular attention to the digital world and new media.

The training course focuses on the tools and methods of analysis that allow industrial, distribution and service companies to optimize their marketing and communication levers and the positioning of their products in the market, at the point of sale and on the web. Such knowledge, deepened with reference to the national and international dynamics related to trade and communication, together with the pertinent legal apparatus, will allow to acquire specific tools for a highly professional management of marketing and communication in three strategic areas, that of brand creation and management, that of its positioning in sales networks, whether owned and third parties, and in the web and digital media.

The training of the student is completed through:

1. a professionalized fieldwork lasting about six weeks during which work groups from each area, coordinated by the head of the same, by a tutor and a tutor company, are confronted with briefs on real problems of the partner companies of the training course.
2. an internship of at least three months at a company in the professional area of reference and/or through a coordinated research activity at a research institute of the University

Faculty	Communication
Course name	Marketing, Consumer Behaviour and Communication
Course name in English	Marketing, Consumer Behaviour and Communication
Course type	Study degree Master's degree
Academic year	2025/2026
Order	D.M. 270/2004
Degree class	LM-59 - Science of public communication, business and advertising
Type of access	Course with number of places planned with selective knowledge test
Language in which the course is held	English