Faculty of Communication
Study programme - Degree course in Marketing, Consumer Behaviour and Communication
Degree Programme Coordinator: Professor Francesco Massara
Corso di laurea in
Coordinatore didattico: Prof. Professor Francesco Massara
Master's Degree Course in Marketing, Consumer Behaviour and Communication
Recommended study plan
1st Year in common
| Compulsory activities | CFU |
| Advanced Marketing- SECS-P/08 | 6 |
| Digital and Retail Marketing - SECS-P/08 | 9 |
| Digital Marketing | |
| Retail Marketing | |
| Consumer and Society | 9 |
| Consumption practices - SPS/08 | 3 |
| Consumption scenarios and consumer behaviour - M-PSI/01 | 3 |
| Scenario analysis (workshop) - M-PSI/01 | 3 |
| Data Analysis - SECS-S/05 | 9 |
| Strategic Management - SECS-P/07 | 9 |
| Competitive Analysis - SECS-P/06 | 9 |
| Market and Consumer Behaviour Studies - M-DEA/01 | 6 |
| Attività formative a scelta | 6 |
2nd Year
| Compulsory activities | CFU |
| Omnichannel Management | 6 |
| Consumer Engagement and Digital Market Relations | 9 |
| Data Protection and Trademark Law | 6 |
| Business Communication Skills | 6 |
| Elective courses include | CFU |
| Internship | 6 |
| Fielwork | 6 |
Final exam | 12 |
| Elective courses include | CFU |
| Business technologies and Innovation management for Startups | 6 |
| Competitive positioning and Branding new products | 6 |
| Digital Markets | 6 |
| Management of Design | 6 |
| Retail & Branded Places Design | 6 |