The achievement of a master's degree in Marketing, Consumption and Communication requires the writing of an individual degree thesis with contents of theoretical and operational research. The paper aims to demonstrate the student's ability to use the tools acquired in the analysis of a theme consistent with the educational path, with the ability to place it in the relevant disciplinary corpus with critical ability and developing the analysis of a case or an empirical research that allows to contextualize it. The work consists of a text ranging from a minimum of 20,000 to a maximum of 40,000 words, possibly supplemented with images, videos and other documentary material. In the development of the thesis the student is assisted by a supervisor who helps him in defining the theme to be developed, in setting it and in the related bibliographic and documentary research. Once approved by the supervisor, the work is evaluated by a Commission in accordance with the University's Didactic Regulations. Without prejudice to the obligations of originality, bibliographic updating, critical evaluation and methodological rigour, the dissertation may be declined either as research conducted on current scientific literature, or may represent a more markedly original work capable of configuring a personal contribution to research on the subject.

The Commission that judges the thesis and awards the degree is appointed by the Dean of the Faculty and is composed of at least seven members, of which at least four are official Professors of the Faculty or of courses taken from other Faculties. The Commission expresses a brief qualitative assessment of the final thesis (insufficient, sufficient, decent, good, excellent, excellent), which takes into account both the evaluation of the thesis expressed by the supervisor and the co-supervisor, and the student's illustration of the thesis. This evaluation gives the right to the acquisition of the 12 credits envisaged. In case of a negative assessment, the student is required to repeat the final thesis. The degree grade is expressed collectively by the Commission in one hundred and tenths, taking into account, in addition to the evaluation of the final thesis, also the judgment reported in the fieldwork and the curriculum of the studies.