Faculty of Communication

Degree course in Marketing, Consumer Behaviour and Communication

Course contact person: Professor. Francesco Massara

Faculty of Communication

Degree course in Marketing, Consumer Behaviour and Communication

Course contact person: Professor. Francesco Massara

Marketing today means being present in the mind and life of the consumer with your brand, offering experiences and opportunities for contact with your products in physical and digital sales networks, and generating relationships and online conversations with your customers. The Master's Degree Course in Marketing, Consumer Behaviour and Communication teaches students how to do all this in a modern, professional and effective way.

Credits

120

Duration

2 years

Language

English

Academic venue

Milan

Employment rate

80,5*

Nowadays, marketing means being present in the consumer's mind with your own brand, taking part in the online conversation, having space for your products in the physical and virtual sales networks. The Master's Degree of Science in Marketing, Consumer Behaviour and Communication teaches you how to do it.


*data 1 year after graduation (Almalaurea Report 2024)