Strategies, Skills and Tools for Sustainable Tourism - MITH XX Graduation
The second of four appointments in the cycle "Strategy and Communication"
Come be a part of a roundtable discussion with companies and regional entitites that are successfully tackling the sustainability challenge. Institutions, academics and leaders of Destination Management Organizations (DMOs) and tourism companies will discuss several key issues, also in light of the results of a IULM research study of 109 Italian DMOs:
- To what extent have Italian DMOs implemented a sustainability strategy?
- What governance models are in place?
- What are measures are most frequently implemented ? Where is there still potential for improvement?
- What systems are used to monitor and communicate results ?
Following the roundtable, we will celebrate the graduation of the 20th edition of the Master's in International Tourism and Hospitality (MITH).
Programme Strategies, skills and tools for tourism sustainability - Graduation MITH XX- 28/05/2025 14:30 pm Sala dei 146 (IULM6)
14.30 - 15.00 | Opening and institutional greetings
Valentina Garavaglia, Rector of Università IULM
Massimo De Giuseppe, Dean of the Faculty of Art, Fashion and Tourism
15.00 - 15.15 | 20 years of training and research for sustainable tourism development: IULM 's contribution
Manuela De Carlo, Director of the Master in International Tourism and Hospitality (MITH)
15.15 - 15.30 | The role of DMOs in advancing sustainability and governance
Dirk Glaesser, UN Tourism
15.30 - 16.00 | Visitor flows: How to involve stakeholders in sustainable decisions and actions?
Pietro Beritelli, University of St. Gallen
16.00 - 16.30 | DMO transformation: from marketing to sustainable development management
Manuela De Carlo, Francesca d'Angella, Anna Scuttari, Università IULM
16.30 - 17.00 | Round table discussion
17.00 - 17.30 | MITH XX graduation
An aperitif open to all participants will follow.
To participate, please register here
Students who have to gain the Badge of Honour and general public register here
The event is part of the four-meeting cycle Strategy and Communication
The "Strategy and Communication" series of events is part of the Badge of Honour initiative. Participation of students from all degree programs in 3 of the 4 meetings in the cycle corresponds to the completion of 1 of the 4 activities (for students enrolled in master's degree programs) and 1 of the 6 activities (for students enrolled in bachelor's degree programs) required to earn the Badge of Honour point.