Faculty	Arts and tourism
Course name	Arts, development and market
Name of the course in English	Art, Valorization Strategies and the Market
Type of course	Master's degree
Academic year	2022/2023
Order	D.M. 270/2004
Degree class	LM-89 - History of art
Type of access	Course with scheduled number of places with selective knowledge test
Language in which the course is held	Italian

During the Master's Degree Course in Art, Valorization Strategies and the Markets, you will acquire knowledge and methodological practices useful for managing cultural production processes.

The Master's degree course in Art, Valorization Strategies and the Markets provides advanced historical-artistic, economic, managerial and organisational skills specific to the market of cultural professions and the arts system. This is a specialised course that aims to train managers, critics, cultural communicators, gallery owners, museum directors and consultants who know how to manage the relationship between art and the market in all its phases. A program of studies that allows to deepen and consolidate theoretical knowledge and allows to acquire methodological practices useful to understand and develop the forms of cultural production, to organize and curate events and art exhibitions, to communicate and disseminate art through new digital systems

In addition, the Master's degree course in Art, Valorization Strategies and the Markets features the collaboration between the IULM University and the Triennale di Milano. A partnership that guarantees direct contact with the staff of experts working in the various sectors of the prestigious Foundation. A professionalizing opportunity that enriches the educational offer structured as a whole and in the individual subjects of instruction in a perspective of synergy between academics and professionals of clear reputation.

Characterising material:

• Visual cultures
• The professions of art
• The museum system
• Theory and practice of artistic and cultural events

In the course of the Master's degree course in Art, Valorization Strategies and the Markets, artistic and critical-methodological knowledge is combined with legal-economic knowledge in order to provide different approaches to understand and interpret art and its market in all its manifestations

In the first year, in particular, the student has the opportunity to deepen the study of visual cultures, collecting and the antiques market and the techniques of narration for artistic events and to analyze the legal-economic dimension of the system of cultural heritage, with specific attention to the management of museums, strategies related to the art market and new forms of business.

In the second year, on the other hand, the student will deal on a theoretical and practical level with the problems related to the design of artistic and cultural events, the relations between art and the web, dealing with the link between philosophy and the world of art.

The second year's training course is enriched by design, production and artistic-cultural communication workshops in collaboration with important Italian bodies and institutions. Partnerships that, by opening the doors of their offices, guarantee our students the opportunity to gain experience on concrete projects in direct contact with the staff of experts working in different sectors of the system of cultural professions. A professionalizing opportunity that enriches the educational offer structured as a whole and in the individual subjects of instruction in a perspective of synergy between the academic world and the world of work.

Moments of teaching followed by direct experience with professionals in the field, preparatory seminars to workshops and experiences "on the ground", along with a wide range of laboratory activities, form the backbone of the degree course. Cycles of seminars with protagonists of the art, culture and entertainment system, opportunities for comparison with public and private institutions and foundations, projects and collaborations with external bodies, internships and internships in Italy and abroad perfect the articulation

The degree thesis completes the training process of undergraduates, along with a project work at the end of the course, which consists of curating, organizing and communicating a contemporary art exhibition created by the students at the end of the second year, with the support of the IULM University.