The Master's Degree in Artificial Intelligence for Business and Society is a new educational pathway characterised by an innovative and interdisciplinary approach that trains professionals to better understand and manage marketing activities and business innovation processes based on Artificial Intelligence and advanced analysis of Big Data.
The course offers a perfect mix of humanistic and technological content, lectures and workshop practice; it trains professionals, who are increasingly sought after on the labour market, who can bridge the gap between technological development and concrete applications in marketing, communication and business management.
|Name of course in Italian||Intelligenza Artificiale, impresa e società|
|Name of course in English||Artificial Intelligence for Business and Society|
|Course type||Master's degree|
|Degree class||LM-91 - Techniques and methods for the information society|
|Type of access||Course with a programmed number of places and a selective knowledge testing|
|Language in which the course is held||Italian|
Through the Master's degree course in Artificial Intelligence for Business and Society, the graduate will acquire:
- knowledge and skills in the area of business, marketing and corporate communication supported by the most advanced technologies, including those related to machine learning and artificial intelligence;
- knowledge and skills in the statistical-methodological area by learning the conceptual and methodological tools necessary for advanced data analysis, based on which marketing activities and business decisions can be oriented;
- knowledge and skills in the technological area enabling them to manage projects and apply solutions in the field of information systems, taking into account commercial, socio-organisational and regulatory issues;
- sociological, communicative and legal skills supported by the critical spirit (to which a workshop is dedicated) necessary to design innovative solutions that take into account the profound changes in contemporary society, with particular attention to the ethical and sustainability dimensions of innovation.
Course lecturers include Guido Di Fraia (CEO of IULM AI Lab), Riccardo Manzotti (philosopher, psychologist and expert in Artificial Intelligence), Francesco Della Beffa (expert and lecturer in statistics and mathematical models, especially in the area of social and market research), Giuseppe Messina (Technology Delivery Manager at Sky and lecturer in Big Data management).
The Master's Degree Course aims to develop professional specialists who master transversal skills, both theoretical-strategic and operational, aimed at defining business growth paths and applying innovative technologies and Artificial Intelligence.
Therefore, the study programme aims to develop skills in the processing of Big Data as well as decision-making and strategic abilities to perform analytical and managerial functions of high responsibility in private and public companies, including international ones. There is a significant technological component based on data analysis and Artificial Intelligence.