The Crisis manager is responsible for managing crises that may involve the organization in both the online and offline world. He coordinates the crisis management team, acting as the company's spokesperson in times of pre-crisis or crisis and managing relations with the media. Identifies the activities and events in the market and in the social realities of reference that can become critical media issues for the organization. He must have strong public speaking, same management and team leadership skills. They must know the communication techniques to be activated in the event of a crisis, managing in a cross-media perspective all the appropriate tools to respond to the information needs of different groups of stakeholders. It defines the strategies for managing media issues, identifies the responses to be given in pre-crisis or real crisis situations and chooses the most suitable channels and communication tools to be used in different contexts.

The Digital Communication Manager is responsible for the governance of the digital platforms in which the company wants to be present to cultivate relations with digital audiences. One of the most significant activities is also the adaptation of content to the types of media used.

The Global Reputation Manager is responsible for developing and continuously improving the reputation of a brand or organisation at a corporate level. S/he sets the strategic plan of communication activities that may have repercussions in terms of reputation and provides advice to the other main corporate functions. S/he monitors the dashboards of indicators for achieving the defined objectives. S/he must be able to design and manage continuous reputation, monitoring activities with stakeholders, in the media and online. S/he must be able to translate the insights from the monitoring carried out into strategic lines for the communication function and for the management of the other most important company functions. S/he must be able to work closely with other areas of the company to coordinate with their managers both communication initiatives and business decisions that contain a communicative dimension that is important for a good reputation

The Public Affairs Manager is responsible for relations and communication activities with public institutions at the local, national and supranational levels. S/he carries out activities to raise awareness of the positions taken by organizations on different sensitive issues, to manage lobbying in a direct way and prepares dossiers specifically designed to support decision-making processes.

The Strategic Communication manager is responsible for planning and coordinating an organization's corporate communication strategies. S/he ensures consistency between the communication activities carried out and the messages disseminated, outside and inside the organization, to develop a solid and distinctive corporate identity. S/he coordinates the implementation of the different communication activities at the tactical level. S/he is responsible for achieving the corporate communication objectives and the related Key Performance Indicators (KPIs). S/he must be able to organise activities to listen to stakeholders in order to plan the most appropriate communication strategies. S/he must be able to translate insights from stakeholder research into strategic lines for corporate communication. S/he must be able to manage a team of communication specialists who implement different tactics. S/he must take care of the solidity of the corporate identity and govern the coherence of business narratives through cross-media storytelling activities. S/he must be able to monitor the achievement of communication KPIs through the management of measurement dashboards integrated with business dashboards.

The Sustainability Communication Manager supports the organisation in effectively communicating projects in the environmental, social and governance fields. He contributes to the drafting of the sustainability report and organises stakeholder engagement processes for continuous and pro-active listening to critical issues. Furthermore, he works on the creation and promotion of projects aimed at education in the field of sustainability. He is familiar with the issues, contents and regulations, also on an international level, related to integrated reporting in the field of sustainability and ESG. Possesses narrative and stylistic skills, including digital skills, and competences in calculating and managing KPIs important for assessing the effectiveness of initiatives