The Brand Communication Manager is responsible for the design and planning of communication activities in support of a brand. Activities include the activation and governance of conversations in online communities, with influencers and digital audiences.
The communication specialist is responsible for planning and coordinating communication activities in a specialist area. S/he should coordinate the communication efforts made in an integrated way to promote the consistency of the messages spread within and outside the organisation. S/he constantly defines and monitors indicators to measure the effectiveness and efficiency of the activities carried out. They must know and know how to manage specialist communication tools, in areas such as corporate social responsibility communication, institutional relations and public affairs, relations with traditional and online media. Identifies key audiences and prepares communication materials (press releases, company publications, reports for specific stakeholder categories, speeches, posters, newsletters, banners, online messages). S/he organizes events and sponsorships, plans releases on traditional media and governs social media engagement activities. S/he must be able to monitor the achievement of the objectives and evaluate the effectiveness of the initiatives implemented.
The Crisis manager is responsible for managing crises that may involve the organization in both the online and offline world. He coordinates the crisis management team, acting as the company's spokesperson in times of pre-crisis or crisis and managing relations with the media. Identifies the activities and events in the market and in the social realities of reference that can become critical media issues for the organization. He must have strong public speaking, same management and team leadership skills. They must know the communication techniques to be activated in the event of a crisis, managing in a cross-media perspective all the appropriate tools to respond to the information needs of different groups of stakeholders. It defines the strategies for managing media issues, identifies the responses to be given in pre-crisis or real crisis situations and chooses the most suitable channels and communication tools to be used in different contexts.
The Digital Communication Manager is responsible for the governance of the digital platforms in which the company wants to be present to cultivate relations with digital audiences. One of the most significant activities is also the adaptation of content to the types of media used.
The Global Reputation Manager is responsible for developing and continuously improving the reputation of a brand or organisation at a corporate level. S/he sets the strategic plan of communication activities that may have repercussions in terms of reputation and provides advice to the other main corporate functions. S/he monitors the dashboards of indicators for achieving the defined objectives. S/he must be able to design and manage continuous reputation, monitoring activities with stakeholders, in the media and online. S/he must be able to translate the insights from the monitoring carried out into strategic lines for the communication function and for the management of the other most important company functions. S/he must be able to work closely with other areas of the company to coordinate with their managers both communication initiatives and business decisions that contain a communicative dimension that is important for a good reputation
The Internal Communication Specialist is responsible for communication, engagement and relationship activities with employees and organisational collaborators. S/he designs and plans activities aimed at informing and raising the awareness of human resources, especially in times of organizational change and in contexts with a high rate of innovation.
The Media Planner is responsible for choosing the media for conveying communication strategies, promoting integration and synergy between digital platforms and non-digital media. By analysing the media analytics used, the media planner directs messages to the most effective media from time to time.
The Public Affairs Manager is responsible for relations and communication activities with public institutions at the local, national and supranational levels. S/he carries out activities to raise awareness of the positions taken by organizations on different sensitive issues, to manage lobbying in a direct way and prepares dossiers specifically designed to support decision-making processes.
The Stakeholder Relationship Manager is responsible for planning, coordinating and organising activities aimed at developing and cultivating relations with relevant stakeholder categories in an organisation. In particular, s/he must build and maintain a consensus between the stakeholders of the local community in which the organization operates, and establish relations, in particular with institutional subjects and opinion leaders, and representatives of civil and cultural society. S/he constantly defines and monitors indicators to measure the effectiveness and efficiency of the activities carried out.
S/he must map the most influential stakeholders for the organization in terms of its legitimacy to act in a territory, in the civil , economic and cultural society. S/he must know and know how to manage the most suitable communication and public relations tools to activate relations with key publics, encouraging their involvement and engagement both through online tools and offline initiatives. S/he must be able to monitor the achievement of the effectiveness of the initiatives implemented.
The Strategic Communication manager is responsible for planning and coordinating an organization's corporate communication strategies. S/he ensures consistency between the communication activities carried out and the messages disseminated, outside and inside the organization, to develop a solid and distinctive corporate identity. S/he coordinates the implementation of the different communication activities at the tactical level. S/he is responsible for achieving the corporate communication objectives and the related Key Performance Indicators (KPIs). S/he must be able to organise activities to listen to stakeholders in order to plan the most appropriate communication strategies. S/he must be able to translate insights from stakeholder research into strategic lines for corporate communication. S/he must be able to manage a team of communication specialists who implement different tactics. S/he must take care of the solidity of the corporate identity and govern the coherence of business narratives through cross-media storytelling activities. S/he must be able to monitor the achievement of communication KPIs through the management of measurement dashboards integrated with business dashboards.