Programme of Study
You will be able to become the Marketing Manager of tour operator companies and travel agencies, the manager of hotels and resorts, promoter of resorts or programmer of tourism events.
An innovative programme focused on wide global scenarios and able to meet the employment needs in one of the few sectors that has been capable of overcoming the international economic and financial crisis. Tourism has changed profoundly, and IULM knows it.
|Faculty||Arts, tourism and markets|
|Name of the course||Tourism, management and Culture|
|Name of the course in English||Tourism, management and Culture|
|Type of course||Bachelor degree Three year|
|Degree class||L-15 - Tourism sciences|
|Type of access||Course with programmed number of places with non-selective knowledge test|
|Language in which the course is held||Italian|
The Bachelor of Science in Tourism, Management and Culture (Degree Class: Bachelor of Science in Tourism) has the primary objective of preparing young graduates with a thorough knowledge of the techniques of analysis of the territorial context, management of tourism businesses, also in a start-ups context, together with a historical-critical apparatus of reference and a solid preparation regarding the relationship between tourism and local development, international organizations and digital communication.
The programme intends consolidating the students' English language skills as well as proving a more professionally focused curriculum through a hands-on and laboratory-based approach: laboratories for the tourism professions, the presence of sector professionals and the internship to hone professional skills. The programme also caters for the needs of students who wish to customize their training through a range of optional modules. Students also choose a second language starting in Year 2 of the programme.
Students understand how to reshape traditional skills according to the flexibility required by the workplace that includes local development, the evolution of tourism, the concept of territorial dynamics and empowerment, marketing and digital communication, product design, the importance of competitive strategies and performance measurement and the priority of networks between companies, non-profit organizations and enterprises, public administration, destination managers and international organizations, operational and delivery foundations.
In addition, students can apply their knowledge base in contexts of sustainable development, intercultural dialogue and sustainable development, in line with European and international standards and directives, supported by their English language skills allowing them to operate both in national and international markets.
- Geography, culture and tourism
- Economics of tourism companies
- Destination management
- Sociology and psychology of tourism
- Territorial Policies
- Tourism law
- Events, tourism and territory
The main objective of the Degree Course in Tourism, Management and Culture (Degree Class: Tourism Science) is the preparation of young graduates with a thorough knowledge of the tourism economic system, of territorial contexts and their dynamics, the historical, artistic and cultural heritage of the territories, management and of the definition of competitive strategies in start-up companies, together with a solid grounding in the contexts and salient historical events with particular reference to tourism.
In addition, graduates must be able to enter into — with the support of digital communication — various scenarios of sustainable development, intercultural dialogue and sustainable enhancement of tangible and intangible assets, using their knowledge base of European and international standards and directives, supported by their English language preparation that has been developed throughout the three-year programme.
The Course aims to create a professional figure, favouring immediate entry into the workplace on completion of the three-year cycle.
Particularly important is the internship experience, including ad hoc training activities within the framework of the course of study. Laboratory based workshops are also included in many training activities. The final test consists of a research and documentation report on a case study based on an appropriate theme, possibly drafted initially during the period of internship.
The course is characterized by the attention paid to professional skills, favoured by a laboratory-based approach, which include various training activities, job labs and internships. The programme focuses on current trends in tourism and includes a wide range of training activities ranging from digital communication to performance in the tourism sectors, from start-up in the tourism sector to local development.
Making your Choice
Tel: 800 363 363
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