Supported by a solid knowledge of communication techniques, the Marketing Expert analyzes the targets of companies, projects and events for the promotion of tourism, culture and the territory, delineates their potential for attraction, elaborates their product design, and also develops institutional, price and product communication.

With reference to the specific needs of planning and territorial development, this figure identifies the media, content and opportunities for communication and promotion. It then develops a communication plan, selects offline/online contexts and information media. In order to achieve higher levels of responsibility, it is necessary to acquire additional skills through further specific training.

Supported by solid organizational skills, the Event Organizer can implement the phases of organization of an event from the analysis of needs to the reporting of performance, not exclusively economic. In order to achieve higher levels of responsibility, it is necessary to acquire additional skills through further specific training.

Supported by solid management skills, this professional figure creates itineraries and tourist products in coordination with the typical and atypical administrators of the territory. S/he deals with entrepreneurial start-ups and projects of tourist and cultural importance. Thanks to its strong relationship marketing with institutions and companies, they create the product design of tourist services and/or the enhancement of cultural heritage. In order to achieve higher levels of responsibility, it is necessary to acquire additional skills through further specific training.

It is active in the definition of the strategic plan and revenues in the national and international hospitality industry. He knows the dynamics of the various distribution channels, especially e-commerce, and monitors production. In order to achieve higher levels of responsibility, it is necessary to acquire additional skills through further training

This professional figure is active in the reception and organization of hospitality activities, has a solid preparation in the distinctive characteristics of the territorial contexts in which these activities are inserted (cultural, bathing, trade fairs, stages of the itinerary, etc..).