The three-year undergraduate programme in Communication, Media and Advertising has the specific objective of giving young graduates a solid grounding in the field of communication and preparing them to operate creatively in the contemporary multimedia scenario.
|Faculty||Communication, public relations and advertising|
|Course name||Communication, media and advertising|
|Course name in English||Communication, media and advertising|
|Course type||Trennial degree|
|Degree class||L-20 - Communication sciences|
|Type of access||Course with number of places planned with selective knowledge testing|
|Language in which the course is held||Italian|
The Bachelor of Science in Communication, Media and Advertising provides in-depth skills in the field of communication, referring to the historical, aesthetic, legal, linguistic and semiotic contexts of contemporary life, in a socioeconomic perspective connected with the composite scenario of digital media.
- Sociology of the media
- Modern and contemporary theatre
- Multimedia communication
- Languages of cinema and TV
- Contemporary history
- Technical theories of television language
- History and aesthetics of cinema
- Public communication and policy
- Psychology of audiovisual communication
- Theory and technique of journalistic language
- Musical languages
The main objective of the Communication, Media and Advertising programme (Degree Class: Communication Sciences) is to prepare graduates with a solid background in communication through contemporary media.
The programme focuses on the study of cinema, theatre, music, television and advertising, and the historical, aesthetic, legal, linguistic and semiotic contexts of reference are conveyed through a contemporary socio-economic perspective with a focus on the digital media scenario.
In addition, knowledge of the structure of media languages, combined with in-depth preparation in English and intermediate preparation in a second foreign language, will allow graduates to develop a thorough ability to analyze international communication contexts.