Degree course in Corporate Communication and Public Relations

The Bachelor Programme in Corporate Communication and Public Relations at IULM University, the first one created in Italy, was created to prepare graduates who intend to become professionals in the management of internal and external communication processes of private and public organisations.

A professional able to use all communication tools, from advertising, on which is traditionally based the promotion of goods and services, to new media related to the spread of the Internet that allow a strong customization of messages and an explicit interaction with the interlocutor.

The Bachelor's degree programme therefore prepares students to use a set of complex skills, which require not only an understanding of the mechanisms that govern communication, but of those that govern the life of the institutions that generate it and of the individuals who receive it, and of the economic and social context within which it takes on meaning.

To train communication professionals with an international mind-set, from the academic year 2019-2020 the course is also offered for the first time in English. The program of the Bachelor Programme in Corporate Communication and Public Relations is symmetrical to the course in Italian, and is aimed at new students who have already matured a clear predisposition towards an international career pathway.

Fundamental Modules

• Marketing
• Public relations and corporate communication
• Business Economics
• Consumption and business culture
• Psychology and consumption

Students will be able to obtain a dual degree, in cooperation with Dublin Business School (Ireland) or with Royal Roads University (Canada).

Both programmes are aimed at Corporate Communication and Public Relations students. Students have to apply during their second year, while mobility will be carried out in their third year. On their return, students will have to complete their thesis at IULM in order to obtain their Italian degree.

Requirements, costs and details of the programmes are published annually in the relevant calls for proposals.

The Bachelor Programme in Corporate Communication and Public Relations prepares professionals to manage the relationship processes that companies and public and private organizations maintain with their stakeholders to support sales, to generate and manage brands, increase visibility and strengthen reputation.

Our graduates are able to use all communication tools, from traditional advertising, to events and social media to interact with customers, business and industrial partners, institutions, public decision makers, local communities, citizens, journalists, media, and influencers. They are also able to define communication strategies and plans and evaluate their results.

The degree course provides a wide skills base: business management, marketing, organization and law to understand the functioning of companies; sociology, psychology and consumer analysis to understand the dynamics of social and market; communication and public relations to dialogue with the media, influencers and public opinion.

Particular attention is paid to the development of:

• digital skills needed in the current media environment;
• mastery of foreign languages and intercultural skills to cope with the globalization of communication processes ;
• personal communication skills such as professional writing.

The teaching is based on a strong integration between face-to-face lessons, discussion of business cases, exercises and workshops. Teaching is carried out by university professors and professionals from the corporate sector and communication agencies.