To manage internal and external communication relations and processes. You can become product manager, brand manager, social media manager, event manager, media relations officer, account. From the academic year 2019-2020 the course is also offered for the first time in English (140 places available).
|Faculty||Communication, public relations and publicity|
|Course name||Business communication and public relations|
|Course name in English||Corporate Communication and Public Relations|
|Type of course||Triennial degree|
|Type of course||D.M. 270/2004|
|Degree class||L-20 - Communication sciences|
|Type of access||Course with scheduled number of places with selective knowledge testing|
|Language in which the course is held||Italian, English|
The Bachelor of Science in Business Communication and Public Relations prepares professionals to manage the relationship processes that companies and public and private organizations maintain with their stakeholders to support sales, to generate and manage brands, increase visibility and strengthen reputation.
Our graduates are able to use all communication tools, from traditional advertising, to events and social media to interact with customers, business and industrial partners, institutions, public decision makers, local communities, citizens, journalists, media, and influencers. They are also able to define communication strategies and plans and evaluate their results.
The degree course provides a wide skills base: business management, marketing, organization and law to understand the functioning of companies; sociology, psychology and consumer analysis to understand the dynamics of social and market; communication and public relations to dialogue with the media, influencers and public opinion.
Particular attention is paid to the development of:
- digital skills needed in the current media environment;
- mastery of foreign languages;
- personal communication skills such as professional writing;
- intercultural skills to cope with the globalization of communication processes. To this end, from the academic year 2019/2020, student can also follow this programme delivered entirely in English (places available:140).
The teaching is based on a strong integration between face-to-face lessons, discussion of business cases, exercises and workshops. Teaching is carried out by university professors and professionals from the corporate sector and communication agencies.
***NEW FROM ACADEMIC YEAR 2019-2020***
Business communication is increasingly taking place in a global context that calls for communication professionals with an international mind-set.
For this reason, the Bachelor of Science in Business Communication and Public Relations increasingly enhances the opportunities for intercultural and international experiences for its students.
In this perspective, for new students with a clear opening towards a more international scenario, a new programme delivered entirely in Engish will be activated for the Academic Year 2019-2020 (140 places available). The content of the English language programme is identical to the Italian programme.
The course in Business Communication and Public Relations was the first in this field to be activated and has had the most graduates in Italy. Over the course of its 25 years, the contents of this programme have been constantly updated, preparing a new generation of professionals with specific communication skills and updated to the fast-changing demands of the workplace. Today the degree course in Business Communication and Public Relations has a wider and more international outlook with the activation of a programme delivered entirely in English.
The Degree Course in Business Communication and Public Relations at IULM University, the first one created in Italy, was created to prepare graduates who intend to become professionals in the management of internal and external communication processes of private and public organisations.
A professional able to use all communication tools, from advertising, on which is traditionally based the promotion of goods and services, to new media related to the spread of the Internet that allow a strong customization of messages and an explicit interaction with the interlocutor.
The Bachelor's degree programme therefore prepares students to use a set of complex skills, which require not only an understanding of the mechanisms that govern communication, but of those that govern the life of the institutions that generate it and of the individuals who receive it, and of the economic and social context within which it takes on meaning.
To train communication professionals with an international mind-set, from the academic year 2019-2020 the course is also offered for the first time in English (150 places available). The program of the course in Corporate Communication and Public Relation is symmetrical to the course in Italian, and is aimed at new students who have already matured a clear predisposition towards an international career pathway.
- Public relations and corporate communication
- Business Economics
- Consumption and business culture
- Psychology and consumption
Second year students will be able to obtain a dual degree, in cooperation with Dublin Business School.
Making your choice