The Master's course allows you to develop integrated marketing, communication and sales skills at an international level. An innovative master's degree in line with the strengths of the IULM University, multidisciplinary, practical approach, and ability to anticipate market changes and that offers you the unique opportunity to specialize overseas thanks to a Study Tour in California. The path is completed with many project works, business games and a sales pitch competition.
Modern markets - globalised, converging and multicultural - require sophisticated and transversal management skills. The Master in International Marketing & Sales Communication aims to create professional figures capable of solving problems of marketing, communication and sales, in the logic of creating value processes focused on the customer. The lessons will be held by Italian and foreign university professors. Fieldwork, business games and a sales pitch competition are also planned. The numerous partner companies will contribute to an active participation in the didactics and the offer of internships.
Henneberg Stephan C.
Ph.D Chair Professor of Marketing and Strategy Director of the Business Ecosystem Research Group School of Business and Management Queen Mary University of London
Professor of Business Administration and Prof. of Marketing, Florida State University