Daniela Corsaro

Associate professor

Department of Business, Law, Economics and Consumption
Faculty of Communication

Curriculum Vitae

Daniela Corsaro is Associate Professor of Marketing.

She has been a researcher and lecturer in Marketing, Communication management, Customer and Sales strategies at the Catholic University of Milan and Rome, where she also obtained her PhD in Business Management.

She has worked as a post-doctor at the University of Lugano and the Manchester Business School, where she is an honorary research fellow.

She has published several articles in national and international journals including Industrial Marketing Management, Journal of Business Research, Marketing Theory, and Service Industries Journal.

MAIN AREAS OF SCIENTIFIC INTEREST

Value processes in relationships and networks
Representations and symbols value in relational interaction
Digital marketing
Sales transformation, social selling, automation and artificial intelligence
Big data and Social CRM
Service innovation

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Publications

• Corsaro D, Mele C., Sebastiani R. (2018), "Service innovation as a social construction. The role of boundary objects", Marketing Theory, forthcoming.
• Corsaro D. (2018). Gestire la Sales Transformation: tra Human e Digital. Franco Angeli, Milano.
• Corsaro D. (2018), Capturing the broader picture of value co-creation management, European Management Journal, pp.1-18.
• Kleinaltenkamp M., Corsaro D., Sebastiani R., "The Role of Proto-Institutions within the Change of Service Ecosystems", Journal of Service Theory and Practice, https://doi.org/10.1108/JSTP-12-2017-0241
• Daniela Corsaro, (2018) "Crossing the boundary between physical and digital: the role of boundary objects", IMP Journal, Vol. 12 Issue: 2, pp.216-236, https://doi.org/10.1108/IMP-06-2017-0036
• Corsari D. (2018) “Disclosing the dark side of value processes in business relationships”, Mercati e Competitività, 125-149.
• Corsaro D., Fiocca R. (2017). “Prospettive Evolutive delle funzioni di sales management: una lettura comunicativa” in Libro Bianco delle Professioni della Comunicazione, Una guida per studenti, professionisti e informatori, pp.109-120 a cura di Eugenio Ruggeri e Nicoletta Vittadini, Franco Angeli.
• Corsaro D., Sebastiani R., Mele C. (2017). “Practices of Service Innovation Diffusion”, in Innovation in Practices di Tiziana Russo-Spena, Cristina Mele e Maaria Nuutinen, Springer. ISSN 978-3-319-29665-4.
• Corsaro D. (2016). Il valore delle relazioni di mercato, p. 1-182, Milano: FrancoAngeli, ISBN: 9788891713285.
• Corsaro D., Cantù C. (2015). “Actors’ heterogeneity and the context of interaction in affecting innovation networks”, Journal of Business & Industrial Marketing, 30 Issue: 3/4, 246–258.
• Mattsson L.G., Corsaro D., Ramos C. (2015). “Sense-making in business markets – the interplay between cognition, action and outcomes”, Industrial Marketing Management, 48, July, 4-11.
• Rullani E., Sebastiani R., Corsaro D., Mele C. (2015). Intelligenza relazionale. Nuove idee per l'economia dei servizi, p. 1-186, Milano: Franco Angeli, ISBN: 9788891732293.
• Cantù C., Corsaro D., Tunisini A. (2015). “Innovation networks: the key role of actors”,Journal of Business & Industrial Marketing, 30 Issue: ¾.
• Cantù C., Corsaro D., Tunisini A. (2015). “Organizing for innovation networks”, Journal of Business & Industrial Marketing, 30 Issue: ¾.
• Corsaro D. (2015). “Negative aspects of business relationships for resource mobilization”, Australasian Marketing Journal, 23(2), May, 148-154. ISSN: 1441-3582.
• Corsaro D. (2014). “The emergent role of value representations in managing business relationships”, Industrial Marketing Management, 43(6), September, 985-995.
• Rullani E., Sebastiani R., Corsaro D., Mele C. (2014). Sense-making: la nuova economia del valore, p. 1-112, Milano: Franco Angeli, ISBN: 9788891706508.
• Akaka M., Corsaro D., Kelleher C., Maglio P. P., Seo Y., Lusch R. F., Vargo S. L. (2014). “The role of symbols in value co-creation”. Marketing Theory, 14(3), 311-326.
• Sebastiani R., Corsaro D., Montagnini F., Caruana A. (2014). “Corporate sustainability in action”. Service Industries Journal, Vol. 34, 584-603, ISSN: 0264-2069, doi: 10.1080/02642069.2014.886191.
• Sebastiani R., Corsaro D., Vargo S.L. (2014). Transitioning to Value Co-development. In: (eds.) Baglieri E., Karmarkar U., Factory or Theater? Trends in the Management of Consumer Services, 131-149, Grabs: Springer, ISBN: 978-3319042886.
• Cantù C., Corsaro D., Fiocca R., Tunisini A. (2014). “IMP studies: A bridge between tradition and innovation, Industrial Marketing Management, 42(7), 1007–1016.
• Corsaro D., Fiocca R., Tunisini A., Henneberg S. (2013). A Value Perspective on Relationship Portfolio, Marketing Theory, 13, 275-302.
• Sommersten T. E., Ramos C., Corsaro D., Henneberg. S. C. (2013). (Re)Organising for Interaction within Innovation Networks – An Exploratory Study in the Public Sector. The IMP Journal, 112-128.
• Corsaro D., Cantù C., Tunisini A. (2012). Actors' heterogeneity in innovation networks,Industrial Marketing Management, 41(5), 780–789.
• Corsaro D., Snehota I. (2012). Perceptions of Change in Business Relationships and Networks. Industrial Marketing Management, 41(2), 270–286.
• Corsaro D., Ramos C., Henneberg S., Naudè P. (2012). The Impact of Network Configurations on Value Constellations in Business Markets - The Case of an Innovation Network. Industrial Marketing Management, 41(1), 54-67.
• Cantù C., Corsaro D., Snehota I. (2012). Role of Actors in Combining Resources into Complex Solutions. Journal of Business Research, 65(2), 139-150.
• Haas A., Snehota I., Corsaro D. (2012). Creating Value in Business Relationships: The Role of Sales. Industrial Marketing Management, 41(1), 94-105.
• Corsaro D., Snehota I. (2011) Alignment and Misalignment in Business Relationships.Industrial Marketing Management,40(6),2011,1042-1054.
• Cantù C., Corsaro D. (2011). Exploring the process of collaborative entrepreneurship in Science and Technology Parks. IMP Journal, 10-22.
• Corsaro D., Ramos C., Henneberg S., and Naude' P. (2011). Actor Network Picture and Networking Activities in Business Networks: An Exploratory Empirical Study. Industrial Marketing Management, 40(6), 2011,919-932.
• Corsaro D., and Snehota I. (2010). Searching for Relationship Value in Business Markets: Are We Missing Something? Industrial Marketing Management, 39 (6), 986-995.