International Marketing:

• Analyzing customer insights in global markets
• Advanced marketing strategy
• International branding
• International trade marketing
• Managing sustainability in global chains

International Sales Communication:

• Intercultural communication
• Sales management & neuro-selling
• Relationship selling for global business
• International retail selling

Soft Skills Laboratory :

• Storytelling across boundaries
• Complex Negotiation-multicultural contexts, complex projects & manifold interlocutors
• Creative leadership
• Individual & cross-culture team coaching

Digital Marketing Laboratory :

• Analytics & big data for marketing & sales
• Data sensing & visualization
• Social media marketing & omnichannel experience management
• Marketing automation, CRM and Artificial Intelligence

Cross-cultural Laboratory :

• EMEA (Europe, Middle East, Africa) & Russia
• APAC (Asia Pacific) & India
• NORTH AMERICA (Canada, USA) & LATAM (Latin America)

The study tour will take place in California and includes several experiences, with a strong orientation towards innovation, including workshops at Salesforce's headquarters in San Francisco, Twitter, Google, Cloud4Wifi,  IBM Watson West and other Silicon Valley businesses. A retail tour is also planned to study new distribution formats and the related intercultural adaptations.

 Travel and accommodation expenses are covered by the Master's fee.