The Master's course allows you to develop integrated marketing, communication and sales skills at an international level. An innovative master's degree in line with the strengths of IULM University, multidisciplinary, practical approach, and ability to anticipate market changes. You will have the unique opportunity to specialize abroad at two European Universities leader in global marketing and communication: Universidade Europeia IPAM (https://www.ipam.pt/en/lisbon) and Universidade Europeia IADE (Faculdade de Design, Tecnologia e Comunicaҫão https://www.iade.europeia.pt/en) in Lisbon.
The path is completed with many field projects assigned by companies, which include rewards and incentives of different kind, field trips and a paid internship of six months.
Henneberg Stephan C.
Ph.D Chair Professor of Marketing and Strategy Director of the Business Ecosystem Research Group School of Business and Management Queen Mary University of London
Professor of Business Administration and Prof. of Marketing, Florida State University