The Master's course allows you to develop integrated marketing, communication and sales skills at an international level. An innovative master's degree in line with the strengths of the IULM University, multidisciplinary, practical approach, and ability to anticipate market changes and that offers you the unique opportunity to specialize overseas thanks to a Study Tour in California. The path is completed with many field projects, business games and an internship.
Henneberg Stephan C.
Ph.D Chair Professor of Marketing and Strategy Director of the Business Ecosystem Research Group School of Business and Management Queen Mary University of London
Professor of Business Administration and Prof. of Marketing, Florida State University