Master's Specialist International Marketing & Sales Communication
Scientific Director: Prof.ssa Daniela Corsaro
Master's SpecialistInternational Marketing & Sales Communication
Scientific Director: Prof.ssa Daniela Corsaro
The Master’s program, delivered entirely in English, offers a specialized pathway designed to develop integrated competencies across Marketing, Sales, and Communication, with a strong international perspective.
Fully aligned with the core pillars of IULM University—multidisciplinary and hands-on approach—the program is tailored for individuals who aim to understand and effectively manage the ongoing transformation of global markets. In today’s dynamic business environment, where the boundaries between sales, marketing, and communication are increasingly blurred, organizations must break down silos to create impactful, value-driven solutions.
The program includes over 300 hours of teaching and combines academic excellence with real-world expertise, thanks to contributions from internationally recognized faculty and industry professionals. A distinctive feature is the extensive use of project works based on real business cases, developed in collaboration with global partner companies and often accompanied by merit-based awards and incentives. The learning journey is further enriched by field-based learning experiences and an optional 3–6 month internship, enabling participants to consolidate their skills and apply them effectively in a professional context.
A defining element of the program is the Study Tour in Portugal, fully included in the curriculum. This immersive experience combines academic sessions at partner institutions—such as Universidade Europeia IPAM, IADE, and Católica Lisbon School of Business & Economics — with interactive company visits and exposure to innovative startups.
Why choose this Master's:
- Experiential and Business-Oriented Approach
The teaching model blends solid academic foundations with practical application through extensive company engagement, ensuring alignment with the latest market trends. - High-Profile International Faculty
Courses are delivered by a structured mix of academics and managers from leading national and multinational organizations, offering a concrete and up-to-date perspective on global marketing, sales, and communication dynamics - Soft Skills & Digital Mindset
The program includes dedicated sessions focused on developing analytical capabilities and transversal skills essential for operating in complex, multicultural environments, with a strong emphasis on digital transformation. - High Employability & Strong Corporate Network
Through close collaboration with partner companies, structured career support, and internship opportunities, students are well-positioned to access qualified roles in marketing, communication, and business development across national and international markets.
English
5 months
February
Full-time
Milan
Abroad
3/6 optional
Enrolments
Start your journey as a student at IULM!
Global, converging, and multicultural markets require sophisticated and cross-functional managerial capabilities. The Master’s in International Marketing & Sales Communication prepares professionals to design and implement effective growth strategies, tackle complex marketing, sales and communication challenges, and operate successfully in fast-changing global environments.
The program provides an integrated, customer-centric view of value creation and delivery, enabling participants to build long-term, sustainable relationships within an omnichannel landscape. Particular emphasis is placed on data management, digital technologies, and AI tools to support decision-making processes, enhance customer experience, and strengthen competitive positioning.
Through a hands-on approach and direct engagement with industry leaders, students develop the analytical and interpersonal skills necessary to succeed in Marketing, Sales Management, and Communication roles across both B2C and B2B sectors.
Upon completion of the Master, you will be able to:
- Develop Customer-Oriented Strategies: design marketing activities based on deep customer insights to generate a consistent and relevant brand experience.
- Build Value-Driven Relationships: manage sales and communication processes as opportunities to develop and consolidate long-term trust and customer loyalty.
- Lead Sales Transformation: integrate sales processes with brand communication, mastering negotiation techniques and the management of advanced commercial channels and platforms.
- Drive Decision-Making: use analytical tools to transform data into effective managerial decisions, contributing to the sustainable growth of organizations.
- Work in Multicultural Environments: operate effectively and with agility within international teams, leveraging diversity as a strategic driver for corporate growth.
Career prospects
Upon completion of the classroom phase, students may request the activation of a 3-6 month internship (optional curricular internship).Below are some examples of internships hosted during previous editions:
Partner from the first edition: Adico, AICE (Italian Foreign Trade Association), Akamai, Alibaba, Amazon, Amplifon, Armani, Arper, Arval, Auralyt, Banca Sella, Beko, BMW Group, Bolton Group, Bosch, Bottega Veneta, Buzztech, Callipo, Carrefour, Clementoni, Coca Cola HbC, Cofidis, Confimprese, Co.Mark., Connexia, Cromology, Dale Carnegie, Deloitte Digital, Dianiriva, Faber-Castell, Fedrigoni, Fiera Milano, Golden Goose, Green Media Lab, Group M, Gruppo Cimbali, Haier, Haribo, Havas, Hilti, Hollister, IMG Internet, Innocent Drinks, Ipsos Doxa, Jakala, Kantar, Kiko Milano, Lavazza, LG, Lindt, Manageritalia, Mars, Maserati, Mayborn Group, MCS Saatchi, Mediobanca, Moleskine, Moncler, Omnicom Group, Oracle, Pandora, Panerai, PepsiCo, Pirelli, PwC Digital, Reckitt Benckiser, Rolex, Rovagnati, Salesforce, Samsung, Scholl, Siemens, Sorgenia, Wavemaker, Wika, Whirlpool, Woolrich, YEG!, Yourbiz.
Faculty
- Contacts
- milan office
milan office
IULM Communication School
Via Carlo Bo, 1 - Milan
[email protected]
Tel: +39 02 891412311
Fax: +39 02 891412371