The main functions include: developing and implementing communication strategies; developing and implementing branding strategies; developing marketing communication materials to support new product launch plans, including product literature and documentation, press releases, advertising; taking responsibility for defining the brand's social strategy, copywriting, content creation, influencer relations and monitoring results; managing social profiles and related channels; collaborating with space design and visual merchandising offices; collaborating with the e-commerce team, marketing and PR teams and brand managers.

The main functions include: collecting and interpreting data relating to contemporary style-life trends in national and international markets; documenting projects for cultural and product innovation; drafting informative texts relating to current macro-trends; devising strategies for the innovation of corporate services and products in the artistic and communication fields.

The junior art director's main duties include: contributing to the creation of the visual identity for the company or the company brand and imagery appropriate to the company brand's universe of values; conceiving and implementing concepts and guidelines in the execution of creative projects, supervising their completion; ensuring the quality and coherence of images and messages; planning, organising and managing events and fashion shows.