Career opportunities - Degree course in Fashion and creative industries*
Degree Programme Coordinator: Professor Annamaria Esposito
Corso di laurea in
Coordinatore didattico: Prof. Professor Annamaria Esposito
The Bachelor's Degree Programme in Fashion and Creative Industries prepares graduates for a range of career opportunities in fashion communication, creative production and digital media.
Graduates may pursue professional opportunities within fashion and lifestyle companies, communication and public relations agencies, creative studios, digital agencies, event management companies, media organisations and specialised publishing, as well as cultural institutions and organisations operating in the creative industries.
Key professional roles include:
Contributes to the planning and implementation of communication and brand promotion activities in the fashion and lifestyle sectors. Takes part in the development of advertising campaigns, the production of editorial and promotional content, and brand storytelling activities. Also supports media and influencer relations, as well as the organisation of fashion shows, product presentations and events, helping to enhance brand identity and engage different audiences.
Contributes to the creation and management of digital and multimedia content for websites, social media, editorial platforms and e-commerce channels. Adapts texts, images and videos to different platforms, contributes to editorial planning and analyses content performance. Also uses digital tools and artificial intelligence applications to support creative production, adopting a critical and supervised approach.
Works alongside creative teams to design and develop the visual identities of fashion and lifestyle brands. Contributes to the creation of creative concepts, communication campaigns, and photographic, video, editorial and digital content. Also takes part in art direction projects, ensuring consistency between brand identity and its various forms of visual communication.
