Career Opportunities - Degree course in Communication, Media and Advertising
Course contact person: Vanessa Gemmo
Corso di laurea in
Coordinatore didattico: Prof. Vanessa Gemmo
Graduates benefit from privileged access to careers in the media and creative industries, working as content creators and managers in digital media and advertising, in the organisation of television, radio, film and theatre productions, as well as in the planning and management of cultural events and live performances. Key career opportunities include roles as editorial and production assistants in film, radio and television, videomakers, social media and digital managers for media organisations, institutions and creative enterprises, editors and writers for radio, film and television, organisers of live performances and cultural events, and creative assistants in advertising.
Executive Account Manager takes care of all matters regarding the client's advertising campaigns and coordinates the work of other more specialized departments (creative, media, production).
The Press Officer is responsible for managing all communication between an organization (companies, public administrations, associations, museums, sports clubs, etc.) and the traditional and digital media, through the drafting and dissemination of press releases, press reviews, contacts with journalists, organization and management of mailing lists.
The Media Analyst conducts qualitative and quantitative research studies on markets, as well as the contents and audiences of digital and traditional media to identify current trends and perspectives.
The function of the Production Assistant is to follow the production of films, documentaries, or products for digital and traditional television from the initial phases to the final product.
This professional figure must have highly-developed organizational skills and a sound grounding in the creative processes of a production company.
The Expert in Public and Social Communication deals with all communication activities related to the institutional and social sectors through advertising and media communication channels.
The Event Manager is responsible for planning and coordinating events, conferences, festivals, etc., as well as managing the planning, implementation, and communication of a project in various formats.
The Strategic Media Planner (SMP) elaborates the strategy for the distribution of resources and advertising investments across various media platforms. The SMP draws up communication plans and defines the most effective corporate strategies for specific advertising campaigns.
The Web Content Manager (WCM) is responsible for defining and developing the guidelines of the editorial plan of the site and/or portal in line with the company's business objectives. The WCM also identifies, organizes and develops the contents of the different sections of the site, optimizing them for different types of users and according to the navigation tools available.
The Digital Marketing Specialist defines the client's digital communication strategy for both the Business to Business and the Business to Consumer sectors.
