In the field of corporate communication, the graduate's role may be dedicated to defining communication plans and relations with the company's external and internal stakeholders and to managing their implementation and evaluation; to implementing communication initiatives such as events, relations with journalists and influencers, editorial plans for social media, tactics for sponsorships. The integration can take place both in companies and in public and non-profit organizations.
Possible roles are for example: corporate communications specialist, social media specialist, junior media planner, event organization specialist, media relations specialist, internal communication specialist.

In marketing communication, the graduate in Business Communication and Public Relations will be placed in positions dedicated to the analysis of the needs of end and intermediate customers, to the strategic evaluation of the positioning of goods and services in the markets and to the implementation of the operational plan of marketing and sales communication, with particular attention to the management of advertising campaigns. The integration can take place both in companies and in public and non-profit organizations.
The possible roles are all those that involve a strong exposure to the processes of communication with the market, from listening to the interaction with end customers and intermediaries. For example, junior product manager, junior brand manager, junior trade manager and sales account manager.

In companies offering specialized communication services, the graduate may be placed in junior positions as responsible for the organization of advertising campaigns and public relations, events, promotional initiatives and activities of digital marketing and social media management. Possible roles are for example: junior account, junior digital strategist, specialist in media relations, event organizer, specialist in sponsorship.