Revenue Management and Luxury: two masterclasses

University - 26 April 2021

On May 5th two masterclasses on the post-Covid situation of these sectors

"Revenue Management. The present and future of the discipline" and "Will luxury be the same after pandemics?" are the titles of the two masterclasses proposed by Prof. Manuela De Carlo, Coordinator of the Master's Degree in Hospitality and Tourism management e Director of the Master in International Tourism and Hospitality and Master in Luxury Business and Communication at IULM University.

Both masterclasses will take place on May 5th in streaming mode and will be held respectively by Damiano Zennaro of IDeaS Revenue Solutions and Hélène Chenesseau of Excelia Business School in La Rochelle, France. Below are the details:

Speaker: Damiano Zennaro, Consulting Services @ IDeaS.
Date: 5 May 2021
Time: 11 am CEST
Title: Revenue management. The present and future of the discipline
Abstract: Given the impact of Covid- 19, Revenue Management has undergone major changes in the last few years and is still constantly changing. How will RM strategy evolve in the future? What are the myths of revenue management? In what ways can revenue management be a driver for success in the recovery phase? Find out all this and more!
Follow this masterclass here

Speaker: Hélène Chenesseau, Excelia Business School.
Date: May 5, 2021
Time: 2 pm CEST
Title: Will luxury be the same after pandemics?
The pandemic impacted a range of different industries, including luxury. Scholars and practitioners are wondering: Has Covid brought a loss or a gain of interest in this sector? How do digital platforms help to gain hold of international markets? What are the current and future trends and opportunities to capitalize? Discover the answers to these questions and more!
Follow this masterclass here