Classroom lessons are divided into 7 teaching modules held or guided by professors from IULM University, visiting professors and noteworthy experts and professionals in the sector.

• 0. Introductory courses (7 CFU)

• Introduction to Data Analysis 
• Communication Skills
• Basic Accounting

• 1. Hospitality Management (6 CFU)

• Hospitality Management 
• Regenerative Hospitality
• F&B Management

• 2. Human Resources Management in Tourism (5 CFU)

• Organizational Behavior and Human Resources
• Employer Branding and Performance Management
  

• 3. Financial Analysis in Tourism (5 CFU)

• Advanced Accounting
• Business Finance and Asset Management

• 4. Digital Marketing and Service Personalization (7 CFU)

• Digital Marketing in Tourism
• Online Distribution in the Tourism Sector
• Artificial Intelligence in Tourism and Hospitality

• 5. Destination Management and Sustainabilty (6 CFU)

• Tourism Governance, Competitiveness and Future Trends
• Sustainable Destination Management
• Events Management 

• 6. Specialization (upon choice on each student; 6 CFU)

• Revenue Strategy & Performance Optimization
• Luxury Marketing & Client Experience
• Leisure Destinations, Attractions & Special Events

• 7. Consultancy project (6 CFU)

• 8. Internship/Project Work and Final Exam (12 CFU)

Company visits and meetings with leaders in the tourism sector complete the MITH
hands-on approach, providing insight into best practices and cutting-edge management tools.

SPECIALIZATION
Students complete the teaching program with a specialization in one of the following "hot topics" in the tourism sector:

• Revenue management and Performance Optimization
• Luxury Marketing and Client Experience
• Leisure Destinations and Special Events

Your selected specialization course can be matched with a customized internship.

CALENDAR
October – January

• Three months of e-learning with video lectures, readings and exercises available to enrolled students, aimed at providing the fundamental knowledge and skills needed to attend in-class courses.

February – May

• Classroom courses to build a solid knowledge base.

March/April 

• Study tour in Dubai: meet the key players in the development of a unique destination in the world.

June

• Specialization course: a choice among Revenue Strategy & Performance Optimization, Luxury Marketing & Client Experience, and Leisure Destinations, Attractions & Special Events to customize your program with an in-depth analysis of a sought-after area of expertise in tourism and hospitality.

July

• Consultancy Project commissioned by partner companies to apply the tools and skills acquired in the classroom

Starting from July – August

• Internship: 6 months in Italy or abroad

A study tour in the United Arab Emirates (Dubai) to learn about the impressive development of a world-renowned tourist destination and its recent repositioning. In addition to a rich cultural itinerary, the study tour includes seminars with major local institutions, meetings with managers of important tourism companies and encounters with local entrepreneurs and former students who chose to continue working in Dubai after their internships. Participants will gain in-depth knowledge of the development model and values of the UAE and the opportunities they offer for a career in tourism.

The MITH specialization offers students an additional tool to define their professional profile according to interest and aptitude:

• Revenue Strategy & Performance Optimization
• Luxury Marketing & Client Experience
• Leisure Destinations, Attractions & Special Events

REVENUE STRATEGY & PERFORMANCE OPTIMIZATION
The Revenue Strategy & Performance Optimization specialization enables students to interact with world-class experts and acquire the most advanced tools and models for optimizing sales across many sectors of tourism. At the end of the course, students will apply all they have learned to a real business case and defend their own strategies with the company’s managers.

Modules:
• Fundamentals of Revenue Management
• Forecasting and Total Revenue Management
• Strategy and Performance Optimization
• Final project and assessment

Faculty:
• Silvia Cantarella – Acrobat Consultancy - Italy
• Edoardo Dal Negro – BlinkUp Srl - Italy
• Cindy Heo – EHL - Switzerland
• Paolo Muzzeddu – IHGroup – Italy
• Luciano Scauri – SKL International Hotel Consulting – Italy
• Damiano Zennaro – IdeaS – Italy

Companies involved:
HNH Hospitality; OTA Insight; D-edge; Novotel; Radisson Hotel Group; Sabre; Oaky.

LUXURY MARKETING & CLIENT EXPERIENCE
This specialization's content provides in-depth understanding of the luxury industry, its role in society and its best practices. Lectures focus on differing cultural perspectives regarding luxury the uniqueness of its goods and services, and a luxury brand’s consistency with its identity and values. Students will also gain familiarity with related issues including sustainability, multiculturalism, marketing and customer experience.

This specialization is developed in partnership with Hotel Principe di Savoia and Dorchester Collection Academy.

Modules:

1. Fundamentals of Luxury and Branding
2. Luxury Hospitality
3. Functional Areas of Luxury
4. Final project and assessment

Faculty:
• Beth Aarons – Dorchester Collection Academy – London (UK)
• Raffaella Bossi Ferrarini – Iulm University – Milan (Italy)
• Michele Coletti – Grenoble Ecole de Management, Politecnico di Milano – Milan (Italy)
• Fabio Duma – Zurich University of Applied Sciences – Zurich (CH)
• Serena Rovai – Excelia Business School - La Rochelle (France)
• Isabelle Chaboud — Grenoble Ecole de Management — Grenoble (France)
• Claudia Belardi — Silversea Cruises — Fontvieille (Monaco)

Companies involved:

Dorchester Collection Academy; Hotel Principe di Savoia; Altagamma; laMilanesa; Fondazione Sozzani Maino, Portrait Milano, Rifò Boutique.

LEISURE DESTINATIONS, ATTRACTIONS & SPECIAL EVENTS

The course explores leisure destinations and special events. Students learn about communication and marketing for multifaceted tourist locations that include “an attraction” (such as museums, theme parks, water parks, zoos, aquariums, botanical gardens, historic houses, historical monuments, theatres, sports arenas, etc.) along with restaurants, retail, and accommodations. The specialization includes multiple field studies, and concludes with a hackathon in which the group applies their acquired skills to solve an existing problem for a real leisure facility.

Modules: 
• Introduction to the Leisure Industry
• Strategic Marketing, Communications and Advertising
• Operations Management
• Special Events Management 
• Human Resources and Leadership
• Budgeting and Planning
• Field Study / Final Project

Company presentations: 
Disneyland Paris (FR), Europa-Park (DE), Efteling (NL), Walibi Holland (NL), Merlin Entertainments (UK), Compagnie Des Alpes (FR), Gardaland Resort (IT), ZOOM Torino (IT), Acquaworld (IT), Museo Nazionale della Scienza e della
Tecnologia Leonardo da Vinci (IT), Fort Fun (DE), Liseberg (SE), Tivoli Gardens (DK), Alshaya (KW), Luna Park Coney Island (USA), International Association of Amusement Parks and Attractions (USA), and many more.

MITH helps you to build your professional network through a range of hands-on activities: company visits, on-site training days, job seminars and workshops with senior managers and entrepreneurs of leading tourism and hospitality companies. These preferential opportunities make it possible for you to draw upon the experience of professionals, demonstrate your talent and focus on high-potential placement areas.

Partner companies from the recent editions are:

Dorchester Collection Academy, Hotel Principe di Savoia, Park Hyatt, Mandarin Oriental, Marriott, Minor Hotel Group, Accor, AIM Group International, Expedia, Booking, Regiondo, Amadeus, Asian Trails, WeRoad, Casa Cipriani, TopLife Concierge, Visit Dubai, Territori Sostenibili, Da Vittorio Risotrante 3*Michelin, Costa Crociere, Gardaland, Diesel, Valentino Academy, OTA Insight, Disneyland, HNH Hospitality and Casa Brera.

Our partner companies provide valuable input for the formulation and development of consultancy projects, an important component to evaluate students’ work in the master. In the final teaching module of the program, students are engaged full-time for a month under the guidance of a Master teacher in a consultancy project commissioned by a partner company. By applying their acquired knowledge and analytical tools, students provide solutions to be implemented in the business organization.

MITH supports you in designing your career with a 6-month internship tailored to your profile and selected according to 3 criteria:

• Matching the experience to your skills and aptitudes
• Value of the internship as a learning experience
• Possibility of starting your own professional network
  
  

Following a MITH internship:

• 51% of graduates are hired by their internship host company
• 99% of alumni are hired within 1 year from graduation
  

MITH operates in close connection with the hospitality and tourism industry to ensure your internship adds value to your CV, which is shared with MITH’s business network. Companies who have recruited MITH students become loyal recruiters creating future job opportunities.

MITH internships cover specific roles according to company needs and take place in different areas of the tourism industry: hotel chains, cruise companies, airlines, MICE businesses, travel agency networks, destination management companies and consulting firms specializing in tourism.

MITH STUDENTS SPEAK FOR THEMSELVES

Have a look at some recent success stories of our students on the social channels of the MITH Master: Linkedin, Facebook, Instagram, Youtube.

Linkedin: https://www.linkedin.com/company/976182/admin/

Facebook: https://www.facebook.com/MasterHospitalityandTourismManagement/

Instagram: https://www.instagram.com/mith_iulm_university/

Youtube: https://www.youtube.com/user/MTMExperience

• July 2025 "The evolution of a luxury hotel brand: a journey through dining experiences, AI and employee happiness" (Dorchester Collection Academy & Hotel Principe di Savoia)
• July 2025 "Analysis and Strategic Commercial Repositioning Proposal for an Upper Uscale Hotel in the City of Verona (HNH Hospitality)
• June 2024 "Towards Gardaland 50th Anniversary" (Gardaland Resort)
• July 2024 "The evolution of a luxury hotal brand: a journey through food and beverage, social media, people and culture" (Dorchester Collection Academy & Hotel Principe di Savoia)
• July 2023 “Strategic Revenue Optimization: A Comprehensive Analysis of Pricing Strategies and Distribution Channels” (Starhotels)
• June 2023 “Developing a New Communication Strategu for Gardaland Resort Hackathon” (Gardaland Resort)
• July 2022 “The evolution of luxury for future generations A journey through sustainability, wellness and diversity and customer experience” (Dorchester Collection Academy and Hotel Principe di Savoia)
• July 2022 “Developing a New Event for Luna Farm” (Zamperla - The Amusement Rides Company)
  
• July  2021 “The Evolution of Luxury for the Future Generations. A Journey through Sustainability, Ethics and Digitalization” (Dorchester Collection Academy)
• July 2021 “Experience Brand Identity to Boost Customer Relationships” (Kartell Museo)
• December 2019 “The Need for New Skills in Tourism Companies and the Role of University Education” (research presentation)
• May 2019 “Employer Branding and Recruitment Strategies in the Hospitality Industries in Italy” (consultancy project) and “ Analysis of New Competences and the professional profile in the tourism industry” (research)
• July 2018 “Tourism and the Creative Economy: Wine Tourism” (research and consultancy project)
• July 2017 “The Impact of Hoxell on Online Reputation”
• July 2017 “Destination Italia Bike Experience: a Pilot Project in Lombardy”, “Brand Identity and Destination Development: Guidelines for a New Visitor Center in Valpolicella”, “Digital Customer Centricity in Hospitality” (consultancy projects)
• December 2016 “ Tourism Development, New Competences for Companies and University Education” (research)
• July 2015 “Expo 2015: Italy and Milan. Visitors’ Point of View” (research)
• February 2012 “Tourist Experience Design for destination development: an Analysis of European tourist portals” (research)