He is one of the most awarded Italian copywriters.
He worked at Saatchi&Saatchi and Lowe Pirella. In 2007, the creative direction. In 2008, he founded Tita, of which he is creative director.
He has received all the international awards: Cannes, Eurobest, New York Festival, Epica, ADCE. Italian Art Directors Club: four gold, six silver, eight bronze. Cenacle Award - Communication 2003 and 2004. His campaign "Mondadori -30%" was voted as the best daily press in the history of ADCI.
He has worked for major clients, including Renault, Telecom, TIM, Teatro alla Scala, Expo2015, Comieco, Mondadori, CGIL, Olivetti, Pirelli, Soffass, Hearst, Hewlett Packard, Bracco, BPER Banca, Celgene, Disney, Visa, Feltrinelli Editore, R101, Sangemini, Braulio, ETI, Bulgari, La7, Sambuca Molinari, Leroy Merlin, as well as for numerous non-profit clients including GreenPeace and Fondazione Ricerca Fibrosi Cistica....
He is the editor-in-chief of Bill, the contemporary advertising magazine he founded in 2012. Formerly a collaborator of Comix, Cuore, Smemoranda, today collaborates with doublezero.com and Venerdì di Repubblica.
His articles have also been published in journals of studies such as Nuvole (director Marco Revelli), La terra vista dalla Luna (director Goffredo Fofi), InTrasformazione (director Piero Violante).
His children's books are published in several countries, including France and China. His first book - "One sheet plus one sheet" - received a shortlist at the CJ Picture Book '09.
Guest of the most important cultural events, from TEDX to Festivaletteratura in Mantua, he has been teaching advertising at Scuola Holden Torino since 2013.
MAIN AREAS OF SCIENTIFIC INTEREST
Advertising language and public communication.
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