After graduating in Comunicazione, Media e Pubblicità in 2011, he obtained a master’s degree in Televisione, Cinema e New Media in 2013, both at the IULM University of Milan. From 2018 he collaborates in Television courses with lessons dedicated to the TV marketing.
The professional experience, started during the period of completion of studies with an internship in Mediaset, led him to various roles as a marketing analyst in Mediaset, FremantleMedia and Rai Pubblicità, gaining a strong experience in audience analysis.
Since 2019 he’s holding the position of Ad Sales Marketing Coordinator in Discovery Media, the sales house of Discovery Italia, where he mainly deals with evaluation and analysis of editorial products to identify their best commercial positioning
MAIN AREAS OF SCIENTIFIC INTEREST
Theories and techniques of television language
TV marketing and business
Television and media consumption practices
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