Maria Angela Polesana

Associate Professor in 'Sociologia dei processi culturali e comunicativi' at IULM University in Milan. Her main research interests are related to the sociology of media and communication and to the sociology of consumption.
She received a PhD in Marketing and Corporate Communication at IULM International University of Languages and Media in Milan in 2005. From 2005 to 2008, she taught Advertising and Media Communications for the Communication Studies Bachelor’s Degree Course at the University Vita-Salute San Raffaele in Milan. In the same period, she taught these subjects for the UPA Master Degree at Ca’ Foscari University in Venice and at the Experimental Centre for Corporate Film-making in Milan. Since 2009, she has been teaching and performing research activities at IULM University. She is also doing research for FaCe (Fashion Center), a research centre dedicated to the analysis of the socio-cultural aspects of fashion at IULM University.

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Monografie

M. A. Polesana, Pubblicità e valori. Nuovi consumi e nuovi messaggi per una società che cambia, Milano, Franco Angeli, 2016.

M. A. Polesana, Criminality show: la costruzione mediatica del colpevole, Roma, Carocci, 2010.

M. A. Polesana, Communication mix: come comunica l’impresa, Milano, Egea, 2007.

M. A. Polesana, La pubblicità intelligente: l’uso dell’ironia in pubblicità, Milano, Franco Angeli, 2005.

M. A. Polesana, Come parla la pubblicità, Milano, Arcipelago, 2004.

Curatele

V. Codeluppi e M.A. Polesana (a cura di), Baudrillard ovunque, Milano, Meltemi, 2017.

M.A. Polesana (a cura di), La società italiana: i cambiamenti in corso, Milano, GueriniNext, 2016.

Articoli e capitoli

M.A. Polesana, Come cambia la comunicazione, in IULM Rapporto 2019 sulla comunicazione d’impresa, Milano, FrancoAngeli, 2019.

M.A. Polesana, La presenza televisiva degli enti del terzo settore, in G. Di Fraia, M.A. Polesana e E. Risi, Spot e post del terzo settore. Quando la comunicazione sociale diventa anche social, Milano, Hoepli, 2019.

M.A. Polesana, Pubblicità e rappresentazione femminile: tra vecchi e nuovi stereotipi, in “Comunicazioni sociali. “Journal of Media, Performing Arts and Cultural Studies”, n.3, 2018.

V. Codeluppi e M.A. Polesana, Corpi tra pubblicità e consumi, in A. Romeo (a cura di), Sociologia del corpo. Una introduzione, Milano, Mondadori Università, 2018.

M.A Polesana, Postfazione. McLuhan e i media, in V. Codeluppi (a cura di), Dimenticare McLuhan, Milano, FrancoAngeli, 2018.

M.A Polesana, Postfazione. Debray e la mediologia, in V. Codeluppi (a cura di), Il nuovo potere. Macron, il neo-protestantesimo e la mediologia, Milano, FrancoAngeli, 2018.

M.A. Polesana, Il corpo-schermo della pubblicità, in Fabio La Rocca (a cura di), Epidemia visuale. La prevalenza delle immagini e l’effetto sulla società, Roma, Edizioni Estemporanee, 2018.

M.A. Polesana, Chiara Ferragni: il corpo simulacro, in G. Boccia Artieri e M. Farci (a cura di), Mediascapes Journal, 9/2017, http://ojs.uniroma1.it/index.php/mediascapes/article/viewFile/14145/13883, 2018.

M.A. Polesana, Corpo, in V. Codeluppi e M.A.Polesana (a cura di), Baudrillard ovunque, Milano, Meltemi, 2017.

M.A. Polesana, Marca e Pubblicità, in M.A. Polesana (a cura di), La società italiana: i cambiamenti in corso, Milano, GueriniNext, 2016.

M.A. Polesana, Cool, in The Blackwell Encyclopedia of Sociology (Edited by George Ritzer) New York, John Wiley&Sons, 2017

M.A. Polesana, Disneyization, in The Blackwell Encyclopedia of Sociology (Edited by George Ritzer), New York, John Wiley&Sons, 2017.

M. A. Polesana, La comunicazione del made in Italy, in M. Ferraresi (a cura di), Bello, buono e ben fatto, Milano, GueriniNext, 2015.

M.A. Polesana, Pubblicità e postcrescita, in “Sociologia e Politiche sociali”, Fascicolo 2, Franco Angeli, 2014.

M. A. Polesana, Cattiva maestra televisione. La pubblicità di food&bevarage rivolta ai bambini, in D. Secondulfo (a cura di), Mangiar simboli. Cibo, benessere e cultura materiale, Verona, QuiEdit, 2014.

M. A. Polesana, Frammentazione dell’audience: frammentazione dei linguaggi pubblicitari, Micro&Macro, a. XIV, n.1, aprile 2005.

M. A. Polesana, Due linguaggi prevalenti nella pubblicità sociale: Fear arousing appeal e Ironia, OCCS (Osservatorio Campagne di Comunicazione Sociale) Scuola di Amministrazione Aziendale, Università di Torino.

M. A. Polesana, Le sponsorizzazioni, in AA. VV, La comunicazione d’impresa, Milano, Sperling&Kupfer, 2002.

M. A. Polesana, Il riassunto nella comunicazione scritta per l’impresa, in AA.VV., Didattica della scrittura: quattro esperienze sul campo, a cura di Nella Giannetto, Milano, Arcipelago Edizioni, 2002.

M. A. Polesana, Scrivere all’Università, in “The Journal for Teachers and Learners-Association for Language Learning”, University of Warwick 2000, n.22, pp.19-24.

 

 

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

COURSES 2021/2022

Bachelor of Science in Corporate Communication and Public Relations (Group 1, 2)

- Media sociology

Bachelor of Science in Corporate Communication and Public Relations

- Sociology of Consumption and Corporate Culture

Bachelor of Science in Tourism, Management and Culture

- Sociology and psychology of tourism

COURSES 2020/2021

Bachelor of Science in Corporate Communication and Public Relations (Group 1, 2)

- Media sociology

Bachelor of Science in Corporate Communication and Public Relations

- Sociology of Consumption and Corporate Culture

Bachelor of Science in Tourism, Management and Culture

- Sociology and psychology of tourism

Bachelor of Science in Tourism, Management and Territory

- Sociology and psychology of tourism

COURSES 2019/2020

Bachelor of Science in Public Relations and Corporate Communications (Group 1, 2)

— Sociology of the media

Bachelor of Science in Corporate Communication and Public Relations

— Sociology of Consumption and Corporate Culture

Bachelor of Science in Tourism, Management and Territory

— Sociology and psychology of tourism

COURSES 2018/2019

Bachelor of Science in Public Relations and Corporate Communications (Group 1, 2)

— Sociology of the media

COURSES 2017/2018

Bachelor of Science in Tourism, Management and Territory

-Sociology and psychology of tourism

Bachelor of Science in Public Relations and Corporate Communications (Group 1)

— Sociology of the media

Bachelor of Science in Public Relations and Corporate Communications (Group 2)

— Sociology of the media

COURSES 2016/2017

Bachelor of Science in Public Relations and Corporate Communications (Group 1)

— Media

sociologyBachelor of Science in Public Relations and Business Communication (Group 2)

-Media sociology

Bachelor of Science in Marketing, Consumer Affairs and Communication (Address: Digital marketing management)

— Society of networks and societing

Bachelor of Science in Marketing, Consumption and Communication (Address: Brand management)

— Strategies and policies of brand companies

COURSES 2014/2015

Bachelor of Science in Public Relations and Business Communication

— Consumption and business culture

Master's Degree in Marketing, Consumption and Communication (Brand management)

- Strategies and policies of branded companies

COURSES 2013/2014

Bachelor of Science in Public Relations and Business Communication

- Consumption and Business Culture

Master's Degree in Marketing, Consumption and Communication

- Brand Management

- Strategies and policies of branded companies

COURSES 2012/2013

Master's Degree in Marketing, Consumption and Communication

- Brand Management

- Strategies and policies of branded companies

COURSES 2011/2012

Master's Degree in Brand Strategy and Communication, Fashion and Design

— Brand Communication, Fashion and Design / Brand Communication

- Brand Lab (Brand Identity and Values)

COURSES 2010/2011

Master's degree in Brand Strategy and Communication, Fashion and Design

- Brand Communication
- Brand Lab (Brand Identity and Values)

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it.
The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.