Beyond the attention economy: research on Italians' new digital behaviors at IULM
On Tuesday, May 26, IULM University will host the event " Beyond the Attention Economy. Relational Regeneration and Intentional Communication," sponsored by the CIMASC Research Center, directed by Prof. Daniela Corsaro, during which the results of a new IULM research study dedicated to changes in the digital social behaviors of Italians will be presented.
The study analyzes phenomena such as digital fatigue, telepressure, information overload and conscious consumption of platforms, highlighting how more and more users feel the need for more authentic, sustainable and intentional digital experiences. Among the data that emerged, more than half of Italians say they want to limit their use of social media and desire more meaningful digital interactions.
The main guest of the meeting will be Stefano Quintarelli, among the most influential figures in European digital innovation and an Internet pioneer in Italy, who will give a keynote speech entitled "The Development of AI and the Sovereignty of the Mind." His talk will focus on the impact of artificial intelligence, platforms and new relationship models in the contemporary technology ecosystem.
The event will take place at 2:30 p.m. in IULM University's 146 Hall. Register here.
Program
14.30 - 15.00
Participant Registration
15.00 - 15.15
Introduction on the paradoxes of intentional communication, Prof. Daniela Corsaro
Full Professor of Marketing, Director of Research Center on Marketing and Sales Communication for International Markets (CIMASC)
15.15 - 15.45
Presentation of research findings"Hyperconnection awareness and new digital profiles"
Prof.ssa Isabella Maggioni, Associate Professor of Marketing ESPC Business School, CIMASC member
15.45 - 16.30
Keynote speech entitled"The development of AI and the sovereignty of the mind"
Stefano Quintarelli, Internet pioneer in Italy and among the most influential figures in European digital innovation
16.45 - 17.15
Q&A session with students and audience