
Oliviero Toscani: IULM joins in mourning his loss
IULM joins in mourning the passing of Oliviero Toscani, one of the world's greatest innovators in communication
With his camera he shook consciences, broke down taboos and redefined the boundaries of advertising, transforming it into a powerful tool for social denunciation. IULM joins in mourning the loss of Oliviero Toscani, a true communication revolutionary on the international scene.
Toscani, who over the years collaborated with iconic brands such as Benetton, Chanel and Fiorucci, knew how to use art as a weapon, with shots stronger than any slogan, capable of breaking the silence on issues such as racism, anorexia and integration. We recall, among his most famous shots, "Kiss between priest and nun" (1999),"Three Hearts White/Black/Yellow" (1996),"No-Anorexia" (2007) with model Isabelle Caro, and the famous close-up of Donna Jordan's backside with the inscription "Those who love me follow me" for the Jesus jeans campaign in 1973, which won him his first big scandal but also international fame.
In 2005 Oliviero Toscani was a guest speaker at our university for an open lecture to students, with whom he shared not only his experiences but also his passion for truth and the bravery to challenge convention. His impact on communication and culture remains indelible, a legacy that will continue to inspire new generations.