Master Stories: The World of Work as Told by Professionals, Partner Companies, and Alumni of the IULM Communication School
From July 9 to 16, the IULM Communication School is organizing a series of online webinars to explore the career opportunities offered by its master’s programs, featuring partner companies, industry professionals, and alumni who will share their personal and professional experience
The choice of a postgraduate program is not only about the field of study, but also about the career prospects that the program can offer. Today, a master’s degree is not merely an opportunity for specialization to acquire new skills, but also a strategic investment that allows students to engage with the job market and build relationships with companies and professionals working in their respective fields.
It is based on this vision that the IULM Communication School develops its programs: a model that integrates high-quality teaching with ongoing engagement with the professional world, so that students can have an educational experience closely aligned with the needs of businesses and the evolution of their professions.
From this idea comes Master Stories, a series of online events that allows prospective students to explore the professional network of IULM University’s Master’s programs, offering the opportunity to engage directly with professionals, partner companies, and alumni who share their experiences, expertise, and career prospects.
Each session is dedicated to a specific degree program and provides an opportunity to explore the career prospects associated with the Master’s program, learn about the organizations that collaborate with the program, and listen to testimonials from graduates who have turned their education into opportunities for professional growth after earning their degree.
The series will kick off with four webinars dedicated to the following Master’s programs:
● Food and Wine Communication - July 9, 2026, 5:00 p.m.
Now in its 16th edition, this is a distinctive program for those who wish to specialize in national and international wine and food communication. Through hands-on fieldwork, workshops, and study tours, the Master’s program allows students to experience raw materials firsthand and gain an in-depth understanding of regions, producers, and supply chains.
● Neuromarketing and Consumer Neuroscience - July 9, 2026, 6:00 p.m.
This Master’s program was created to address a specific need: understanding how people make decisions in order to design more effective marketing strategies. The program features an international faculty and is conducted entirely in English.
● Copywriting and Advertising Communication - July 13, 2026, 5:00 PM
A highly practical program featuring exercises, creative writing workshops, and a study tour to one of the most important institutions in the advertising industry, the Miami Ad School, with the goal of training professional copywriters.
● Retail Brand & Customer Experience Management - July 16, 2026, 5:00 p.m.
This Master’s program was created to meet the growing demand for professionals capable of tackling new business challenges. The program equips students to manage innovative business models, with a particular focus on the strategic integration of physical and digital channels.
The webinars are free and open to anyone interested.
Check the calendar and schedule of events and register.