IULM Flow TALK 51: Beyond greenwashing: challenges and opportunities in communicating sustainability

News - 11 December 2023

The 51st IULM Flow talk event is for Dec. 15.

Beyond greenwashing: challenges and opportunities in communicating sustainability

Talk 51

  • Date: December 15th, 2023 at 10.00 a.m.
  • Title:  Beyond greenwashing: challenges and opportunities in communicating sustainability
  • Guest: Dr. Elisa Flamini - Sustainability Manager (Green Media Lab)
  • Moderator: Prof. Federica Ricceri- Professor of Business Administration (Università IULM)

The ESG commitments of European and Italian companies are experiencing a significant surge, driven by both regulatory mandates and market dynamics. This trend is further accentuated by the heightened awareness and interest among key stakeholders in the business community regarding the pivotal role of sustainability practices in the private sector. The communication of corporate environmental and social initiatives has become paramount for fostering growth and maintaining competitiveness.
However, achieving effective communication of corporate sustainability commitments and avoiding the pitfalls of greenwashing present challenges. The key inquiry addressed by the Flow 'Beyond Greenwashing: Challenges and Opportunities of Communicating Sustainability' revolves around identifying measures to ensure the authentic and transparent communication of corporate sustainability commitments. Drawing on data and insights derived from the realms of Communication and ESG Advisory, this Flow endeavors to furnish essential tools and practical guidelines for a responsible and impactful communication of ESG initiatives.

Why are European and Italian companies increasingly prioritizing ESG commitments? What challenges do companies face in authentically communicating their sustainability commitments? We will deepen these and other important themes thanks to the interventions of Dr. Elisa Flamini, Sustainability Manager of Green Media Lab with the guidance of Federica Ricceri, Professor of Business Administration at Università IULM.

Dr. Elisa Flamini biography

Born in Bologna, after 7 years of experience in marketing and retail marketing within some multinational companies in Milan, she decided to redirect her career towards her true passion: sustainability. In 2019, she paused her career as a Retail Marketing Manager at Dyson and embarked on a full-time MBA in Green Energy and Sustainable Businesses.

Since January 2022, she has been the Head of the Sustainability unit at Green Media Lab, a communication and ESG Advisory company based in Milan.