Courage and the Future: IULM Returns to the Camogli Communication Festival
IULM returns as a featured participant at the Camogli Communication Festival with four events dedicated to the relationship between neuroscience, artificial intelligence, digital technology, and the philosophy of mind, to reflect on the meaning of courage in the age of technology.
What does it mean to have courage in a world where artificial intelligence is redefining the way we communicate, neuroscience is helping us understand decision-making processes, and digital technology is constantly transforming the relationship between people, information, and society?
It is around this question that IULM University’s participation in the 13th edition of the Camogli Communication Festival—scheduled for September 10–13 and dedicated this year to the theme of “Courage”—is structured.
For the second consecutive year, IULM is a key participant in the Festival with four events that bring together neuroscience, artificial intelligence, media studies, and the philosophy of mind. This multidisciplinary program offers diverse yet complementary perspectives for understanding some of the most profound transformations currently reshaping contemporary communication.
For IULM, the Festival of Communication represents an important opportunity to engage with the themes that are reshaping the present: from artificial intelligence to neuroscience, to new forms of communication and the relationship between humans and technology. This dialogue will continue in the coming months through research, training, and outreach initiatives promoted by the University.
The IULM Program
Friday, September 11
4:00 p.m. – Miramare Terrace
Vincenzo Russo
Courage in the Brain: The Neuroscience of Fear, Decision-Making, and Transformation
A journey through neuroscience to understand how the brain copes with fear, makes decisions, and drives change, with a focus on applications in communication, marketing, and leadership.
All day – Terrazza dei Saperi
IULM Behavior and Brain Lab
What Drives You to Act? The Neuroscience of Communication and Choice
An experiential workshop open to the public that allows you to observe how words and images influence attention, engagement, and decision-making processes through research tools such as eye-tracking and physiological monitoring.
Saturday, September 12
9:00 a.m. – Barcollo & Barracuda
Mauro Ferraresi
The Courage to Live with Mixed Communication
A reflection on the relationship between human communication and artificial intelligence, exploring how language, creativity, and trust are changing in the age of AI.
10:00 a.m. – Miramare Terrace
Simone Arcagni
Brave Captains. Digital Technology Today: Between Utopia and Dystopia
A discussion on the challenges of the contemporary digital world, spanning ethics, innovation, and new models for the development of digital society.
Sunday, September 13
11:00 a.m. – Piazza Colombo
Riccardo Manzotti
The Voice of Courage: How to Express Who You Are
A talk dedicated to courage as a choice capable of shaping the future, through a reflection on the relationship between identity, communication, and existence.
September 10–13
IULM Info Point – Terrazza dei Saperi
Throughout the Festival, students, families, and professionals will have the opportunity to learn about IULM’s academic offerings, explore degree programs in greater depth, and receive personalized guidance on the University’s courses and opportunities.