Effie Awards Italy 2026: The Awards Ceremony at IULM
On September 7, IULM will host the Effie Awards Italy 2026 ceremony for the second year in a row, an event dedicated to excellence in marketing and communication.
On Monday, September 7, IULM University will host the awards ceremony for the 8th edition of the Effie Awards Italy, an awards program sponsored by UNA – Aziende della Comunicazione Unite and UPA – Utenti Pubblicità Associati – which honors campaigns that tangibly demonstrate the effectiveness of their marketing and communication strategies.
During the event, hosted by Melissa Greta Marchetto and featuring live music by the Street Clerks, the winning campaigns of the 2026 edition will be honored. The ceremony will also feature the presentation of the Ipsos report, which will provide an analysis of the key trends and results that emerged in this edition of the Effie Awards Italy. The 2026 Grand Effie, meanwhile, will be announced on Tuesday, September 8, during the gala evening at Villa Necchi Campiglio.
The winning campaigns will also contribute to the Effie Index, the global ranking that measures the effectiveness of companies and agencies on an international level. Gold-winning campaigns will qualify for subsequent international competitions, from the Effie Europe Awards to the Best of the Best Effie Awards.
Attendance at the September 7 ceremony is free upon registration.