Beyond Visual Attention: when communication scores goals
On September 12, in the Auditorium, Omnicom Media Group will present the research project "Beyond Visual Attention: when communication scores goals": a study to investigate how emotions triggered by soccer influence the perception of advertisements during matches
Soccer, with its enormous ability to capture the attention of millions of fans, represents an ideal field for studying the effectiveness of advertising. On September 12 at 6 p.m., at the Auditorium of IULM University, Omnicom Media Group will present the research project"Beyond Visual Attention: when communication scores goals." In collaboration with Lega Serie A and leading bodies such as Ainem, Annalect, Ipsos and K2, this study investigates how emotions triggered by soccer influence the perception of advertisements during matches.
The event will be introduced by Gianni Canova, Rector of IULM University, Marco Girelli, CEO of Omnicom Media Group, and Luigi De Siervo, CEO of Lega Serie A. To make the day even more special, two big names of Italian soccer will be present: Christian Vieri and Ciro Ferrara as guests of honor
Download here the program with the full list of guests.