Graduated in History of Cinema with a thesis on the notion of communication contract in audiovisual texts, she has worked in the main Italian television and film companies. Among the various roles covered, those of Marketing Manager at Medusa Film and La7, Rai Marketing Director and Board Member of Rai Cinema. In these positions, he has guided the positioning and communication of brands and audiovisual products of primary importance in the Italian market over the last 20 years.
MAIN AREAS OF SCIENTIFIC INTEREST
Audiovisual Marketing Media Languages Learning Design
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
"Il marketing televisivo", in Massimo Scaglioni, Anna Sfardini (ed.), La televisione. Theoretical models and paths of analysis, Rome, Carocci, 2017
"The semiotic analysis of the news", in Ruggero Eugeni (ed.), La semiotica contemporanea. Problems, methods, analysis, Milan, CUSL, 1996
"Il patto promozionale nella neotelevisione" (in collaboration with others), in Francesco Casetti (ed.), Fra me e te. Strategies of spectator involvement in neotelevision, Rome-Turin, RAI-VPT , 1988.
Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.
