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Alberto Maestri

Tenured teacher
Alberto Maestri

Department of Communication, Arts and Media
Faculty of Communication
Alberto Maestri

Contacts

Author, keynote speaker, advisor, teacher.

Alberto is passionate about the way in which brands, people and organisations act and transform themselves with the advent of digital revolution.

Equity Partner in GreatPixel, Alberto is a consultant for brands, administration and executives and Director of the "Professioni Digitali" book series for FrancoAngeli (https://www.francoangeli.it/Ricerca/Ricerca_collana_Libri.aspx?Collana=28), the first one in Italy vertically dedicated to jobs of the future and skills disruption.

Lecturer in Marketing, Content and Communication for communication and business schools.

He has written many articles and studies published on the main management magazines (Harvard Business Review Italia, MarkUp, Ninja Marketing, Brand Quarterly, SenzaFiltro,…) and five books on customer experience, gamification and content marketing. Among his latest publications you can find in Italian bookstores: "AI Brands" (2021), "Platform Brand" (2019), "Giochi da Prendere sul Serio" (new edition, 2018) and "Customer Experience Design" (2017).

 

MAIN AREAS OF SCIENTIFIC INTEREST

Content Marketing, Branding & Storytelling, Marketing Management, Digital Customer Experience, Social Media Communication, Consumer Behaviour, Communication Strategy, Future of Work, Media Studies.
 
 
 
 
 
 

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.

Maestri A. e Sassoon J. (Giugno 2021), “I Nuovi Sentieri delle Marche nella Platform Economy”; Harvard Business Review Italia.

Giaume A., Maestri A. e Sassoon J. (2021), AI Brands. Ripensare le Marche nell'Economia Algoritmica, FrancoAngeli, Milano.

Maestri A. (2019), Platform Brand. Ripensare l’Esperienza di Marketing nell’Economia Digitale, FrancoAngeli, Milano.

Maestri A., Polsinelli P. e Sassoon J. (seconda edizione, 2018) – Giochi da Prendere sul Serio. Gamification, Storytelling e Game Design, FrancoAngeli, Milano.

Giaume A. e Maestri A. (Dicembre 2018), “Uomini e Macchine: Insieme, verso il Futuro del Lavoro”, Narrability Journal.

Maestri A. e Sassoon J. (Novembre 2017), “Rethinking the Customer Journey for the Experience Wave”;
Brand Quarterly.

Maestri A. e Sassoon J. (Ottobre 2017), “Customer Experience Toolkit”, Harvard Business Review Italy.

Maestri A. e Sassoon J. (2017), Customer Experience Design. Progettare Esperienze di Marca Memorabili sui Media Digitali, FrancoAngeli, Milano.

Maestri A., Polsinelli P. e Sassoon J. (Novembre 2015), “Quando L’Azienda si Mette in Gioco”; Harvard Business Review Italia.

Maestri A. e Gavatorta F. (2015), Content Evolution. La Nuova Era del Marketing Digitale, FrancoAngeli, Milano.

Gavatorta F. e Maestri A. (2014), Digital Content Marketing. Storytelling, Strategia, Engagement, Anteprima, Torino.

 

 

 

 

 

 

 

 

 

 

 

 

 

Although IULM University takes all necessary care to ensure the publication of correct, updated and complete information, it is not responsible for the contents of the curricula published online on the Portal www.iulm.it. The holder of this curriculum vitae is the exclusive guarantor and responsible for the correctness and truthfulness of the information contained therein.